Lauren Harber
Senior Manager, Carrier Marketing at TCL Communication- Claim this Profile
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Bio
Experience
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TCL Communication
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China
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Consumer Electronics
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500 - 600 Employee
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Senior Manager, Carrier Marketing
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Mar 2022 - Present
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Carrier Marketing Manager
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Mar 2021 - Present
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Huawei Consumer Business Group
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China
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Computers and Electronics Manufacturing
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700 & Above Employee
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Carrier Marketing Manager
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Dec 2018 - Mar 2021
*Strong focus on building positive relationships across carrier partners and their respective cross-functional teams. *Create, build, and implement new programs supporting launches to generate excitement and brand advocacy within the carrier teams. *Focus on growing brand presence and awareness by implementing key merchandising tactics in-store, increased web presence, and above-the-line campaigns. *Strong portfolio management across multiple carrier partners with a focus on creative elements, go-to-market execution of campaigns, awareness and adoption.*Coordinate and manage projects end-to-end through preliminary stages to launch, and post-launch support. *Proactively measure and assess the success of marketing campaigns / programs and identify opportunities to improve and evolve in the future. *Defines processes for marketing programs and ensure cross-functional alignment. *Consistenly seeks out new opportunities to simplify processes.
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TELUS
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Canada
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Telecommunications
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700 & Above Employee
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Marketing Manager
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May 2015 - Dec 2018
*Proactively prime GTM marketing initiatives for Channel as the prime cross-functionally who provides the big picture strategy. *Strong portfolio management focused on GTM, awareness, and adoption for frontline team memebers.*Coordinate and manage projects end-to-end through preliminary stages to launch, and post-launch support in Channel. *Proactively measure and assess the success of marketing products / programs and identify opportunities to improve and evolve in the future. *Builds positive and trusting relationships with the field and cross-functional team members to collect feedback and measure the success of various programs and processes. *Strong storyboarding and presentation skills with track record of presenting to SVP/VP audiences as well as frontline teams. *Defines processes for marketing programs and ensure cross-functional alignment. *Ability to complete all tasks with extreme attention to detail.
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Marketing Specialist
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Aug 2011 - May 2015
*Coordinate and manage projects through preliminary stages to launches and implementation within Corporate Stores. *Organize and create communications to be submitted and shared with the field.*Provide and present analysis on projects and launches to determine the return on investment. *Utilize creative thinking to determine where improvements can be made for future reference. *Build and utilize relationships between different facets of TELUS to ensure success.*Responsible for creative of specific advertisiments and payment.*Coordinate events and communicate while providing insight and support to the field
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Store Manager
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Sep 2007 - Aug 2011
*Responsible for sales performance of team.*Building a motivated and inspired team environment.*Drive results on key metrics.*Evaluate all situations creatively and utilizing problem solving skills.
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Blockbuster
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United States
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Retail
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700 & Above Employee
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Store Manager
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Jun 1999 - Sep 2007
*Manage the store’s human and capital resources in order to maximize the key result areas: customer experience, associate experience, quality of operations, innovation and financial performance. Thus, maximizing rental and sales revenue. *Manage the store’s human and capital resources in order to maximize the key result areas: customer experience, associate experience, quality of operations, innovation and financial performance. Thus, maximizing rental and sales revenue.
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Education
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Humber College
Business -
York University
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Dr. G.W Williams Secondary School