Lauren Harber

Senior Manager, Carrier Marketing at TCL Communication
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA

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Experience

    • China
    • Consumer Electronics
    • 500 - 600 Employee
    • Senior Manager, Carrier Marketing
      • Mar 2022 - Present

    • Carrier Marketing Manager
      • Mar 2021 - Present

    • China
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Carrier Marketing Manager
      • Dec 2018 - Mar 2021

      *Strong focus on building positive relationships across carrier partners and their respective cross-functional teams. *Create, build, and implement new programs supporting launches to generate excitement and brand advocacy within the carrier teams. *Focus on growing brand presence and awareness by implementing key merchandising tactics in-store, increased web presence, and above-the-line campaigns. *Strong portfolio management across multiple carrier partners with a focus on creative elements, go-to-market execution of campaigns, awareness and adoption.*Coordinate and manage projects end-to-end through preliminary stages to launch, and post-launch support. *Proactively measure and assess the success of marketing campaigns / programs and identify opportunities to improve and evolve in the future. *Defines processes for marketing programs and ensure cross-functional alignment. *Consistenly seeks out new opportunities to simplify processes.

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Marketing Manager
      • May 2015 - Dec 2018

      *Proactively prime GTM marketing initiatives for Channel as the prime cross-functionally who provides the big picture strategy. *Strong portfolio management focused on GTM, awareness, and adoption for frontline team memebers.*Coordinate and manage projects end-to-end through preliminary stages to launch, and post-launch support in Channel. *Proactively measure and assess the success of marketing products / programs and identify opportunities to improve and evolve in the future. *Builds positive and trusting relationships with the field and cross-functional team members to collect feedback and measure the success of various programs and processes. *Strong storyboarding and presentation skills with track record of presenting to SVP/VP audiences as well as frontline teams. *Defines processes for marketing programs and ensure cross-functional alignment. *Ability to complete all tasks with extreme attention to detail.

    • Marketing Specialist
      • Aug 2011 - May 2015

      *Coordinate and manage projects through preliminary stages to launches and implementation within Corporate Stores. *Organize and create communications to be submitted and shared with the field.*Provide and present analysis on projects and launches to determine the return on investment. *Utilize creative thinking to determine where improvements can be made for future reference. *Build and utilize relationships between different facets of TELUS to ensure success.*Responsible for creative of specific advertisiments and payment.*Coordinate events and communicate while providing insight and support to the field

    • Store Manager
      • Sep 2007 - Aug 2011

      *Responsible for sales performance of team.*Building a motivated and inspired team environment.*Drive results on key metrics.*Evaluate all situations creatively and utilizing problem solving skills.

    • United States
    • Retail
    • 700 & Above Employee
    • Store Manager
      • Jun 1999 - Sep 2007

      *Manage the store’s human and capital resources in order to maximize the key result areas: customer experience, associate experience, quality of operations, innovation and financial performance. Thus, maximizing rental and sales revenue. *Manage the store’s human and capital resources in order to maximize the key result areas: customer experience, associate experience, quality of operations, innovation and financial performance. Thus, maximizing rental and sales revenue.

Education

  • Humber College
    Business
    2002 - 2004
  • York University
    2000 - 2001
  • Dr. G.W Williams Secondary School
    1996 - 2000

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