Lauren Hanko
Media Director at Harmelin Media- Claim this Profile
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Bio
Experience
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Harmelin Media
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United States
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Advertising Services
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200 - 300 Employee
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Media Director
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Jan 2017 - Present
Strategically plan and execute campaigns for various clients within the region. Great customer service skills and work well with clients on a day to day basis. Have experience planning and buying in various mediums, such as TV, Radio, Print, OOH and Lifestyle. Knowledgeable about digital media. Excellent negotiation skills. Have worked with reps locally, regionally and nationally. Have experience using program such as, Kantar, SRDS, MRI, SQAD, Scarborough, ABC… Show more Strategically plan and execute campaigns for various clients within the region. Great customer service skills and work well with clients on a day to day basis. Have experience planning and buying in various mediums, such as TV, Radio, Print, OOH and Lifestyle. Knowledgeable about digital media. Excellent negotiation skills. Have worked with reps locally, regionally and nationally. Have experience using program such as, Kantar, SRDS, MRI, SQAD, Scarborough, ABC and Strata. Proficient in Microsoft Office
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Associate Media Director
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Jan 2015 - Dec 2016
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Media Manager
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Jan 2013 - Dec 2014
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Senior Media Strategist
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Jan 2011 - Dec 2012
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Media Strategist
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Jan 2009 - Dec 2010
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Media Analyst
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Jun 2007 - Dec 2008
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Media Assistant
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Oct 2006 - May 2007
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La Salle University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Jan 2016 - Present
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Arcadia University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Sep 2013 - Jun 2016
Taught Strategic Media Planning and Evaluation at Arcadia University during the fall semester. Provided students an insight within the advertising industry. Taught them the different mediums within advertising and how to develop a strategic media plan from start to finish. Showed them how to evaluate and analyze each medium and how they played an important roll to various target audiences. The students were able to choose a current company to develop a media plan for their final project. Taught Strategic Media Planning and Evaluation at Arcadia University during the fall semester. Provided students an insight within the advertising industry. Taught them the different mediums within advertising and how to develop a strategic media plan from start to finish. Showed them how to evaluate and analyze each medium and how they played an important roll to various target audiences. The students were able to choose a current company to develop a media plan for their final project.
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Intern
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2005 - 2006
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Education
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Temple University
BA, Advertising -
La Salle University
MBA, Marketing -
Pennsbury