Lauren Hanko

Media Director at Harmelin Media
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Contact Information
us****@****om
(386) 825-5501
Location
Levittown, Pennsylvania, United States, US

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Experience

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Media Director
      • Jan 2017 - Present

      Strategically plan and execute campaigns for various clients within the region. Great customer service skills and work well with clients on a day to day basis. Have experience planning and buying in various mediums, such as TV, Radio, Print, OOH and Lifestyle. Knowledgeable about digital media. Excellent negotiation skills. Have worked with reps locally, regionally and nationally. Have experience using program such as, Kantar, SRDS, MRI, SQAD, Scarborough, ABC… Show more Strategically plan and execute campaigns for various clients within the region. Great customer service skills and work well with clients on a day to day basis. Have experience planning and buying in various mediums, such as TV, Radio, Print, OOH and Lifestyle. Knowledgeable about digital media. Excellent negotiation skills. Have worked with reps locally, regionally and nationally. Have experience using program such as, Kantar, SRDS, MRI, SQAD, Scarborough, ABC and Strata. Proficient in Microsoft Office

    • Associate Media Director
      • Jan 2015 - Dec 2016

    • Media Manager
      • Jan 2013 - Dec 2014

    • Senior Media Strategist
      • Jan 2011 - Dec 2012

    • Media Strategist
      • Jan 2009 - Dec 2010

    • Media Analyst
      • Jun 2007 - Dec 2008

    • Media Assistant
      • Oct 2006 - May 2007

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Jan 2016 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Sep 2013 - Jun 2016

      Taught Strategic Media Planning and Evaluation at Arcadia University during the fall semester. Provided students an insight within the advertising industry. Taught them the different mediums within advertising and how to develop a strategic media plan from start to finish. Showed them how to evaluate and analyze each medium and how they played an important roll to various target audiences. The students were able to choose a current company to develop a media plan for their final project. Taught Strategic Media Planning and Evaluation at Arcadia University during the fall semester. Provided students an insight within the advertising industry. Taught them the different mediums within advertising and how to develop a strategic media plan from start to finish. Showed them how to evaluate and analyze each medium and how they played an important roll to various target audiences. The students were able to choose a current company to develop a media plan for their final project.

    • Intern
      • 2005 - 2006

Education

  • Temple University
    BA, Advertising
    2002 - 2006
  • La Salle University
    MBA, Marketing
    2008 - 2012
  • Pennsbury
    1999 - 2002

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