Lauren Hankes
Marketing Strategist at Creighton University- Claim this Profile
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Bio
Experience
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Creighton University
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United States
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Higher Education
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400 - 500 Employee
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Marketing Strategist
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May 2023 - Present
Marketing strategist for the College of Nursing and School of Medicine at Creighton University. Marketing strategist for the College of Nursing and School of Medicine at Creighton University.
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All Creatures Pet Hospital ($115K NEW GRAD PACKAGE )
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United States
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Veterinary Services
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1 - 100 Employee
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Marketing Manager
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Mar 2020 - Present
- Create and execute a multi-channel marketing plan for customer acquisition and retention. - Acquire and retain customers through regularly posting and engaging clients on social media, running targeted Google and Facebook ads, email marketing, updating the website, and mailers. -- Revenue increased 2% in 2020 with the implementation of the marketing plan. -- Since April 2020, website traffic increased 21% and Facebook likes increased 16%. - Collaborate with on-site employees to teach marketing best-practices and collect content and updates for social media and the website. Show less
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St. John Paul II Newman Center
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United States
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Religious Institutions
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1 - 100 Employee
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Resident Manager
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Jun 2017 - Jan 2023
- Ensured the wellbeing of 162 residents of Newman Hall through meeting regularly with students of concern, teaching conflict management, building pandemic and crisis management policies, and training a team of six resident assistants.- Assessed the previous residence life program and built a new program to provide a more mission-forward, evangelistic, safe, and well-rounded experience for residents of Newman Hall. -- Formed Resident Assistants in matters of prayer, missionary discipleship, leadership, and spiritual multiplication to reach residents and lead them to an encounter with Christ. - Communicated events and essential information to residents through a weekly newsletter. - Served as a member of the Ministry Team and contributed to the overall vision and implementation of the Center’s mission to bring the transformative love of Christ to all college students in Omaha. - Taught other Catholic college ministries best practices for building culture at a Newman Center. - Adapted existing materials to create an intuitive and clear path of discipleship for students to follow and be led through. Fielded student and parent concerns and addressed them with a resident-first mentality. - Evaluated the success of the residence life program through measuring resident retention and event attendance. Presented growth, challenges and KPIs to the JPII Newman Leadership Council. Show less
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Recruiter
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Jun 2017 - Dec 2020
- Recruited residents for Newman Hall, a Catholic residence hall adjacent to and affiliated with the University of Nebraska – Omaha. - Marketed Newman Hall to prospective students through welcoming high school groups for recruitment events, tours, retreats and giving presentations to over 20 high schools and parishes annually. Trained college students to be joyful ambassadors for the Newman Center. - Formulated and executed a multi-channel marketing plan for general awareness and lead generation that resulted in a 38% occupancy increase from 105 residents to 145 residents in 2 years. -- Maintained our student population through analyzing our campaign results and revisiting audience mentalities often to adjust creatively and strategically. - Managed new leads and engaged them through Mailchimp email campaigns and phone calls. Show less
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Education
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Benedictine College
Bachelor's degree, Theology/Theological Studies