Experience

SleepOvation LLC

• United States
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jun 2020 - Present



Resident

• United States
• Retail Furniture and Home Furnishings
• 100 - 200 Employee

• Social Media, Influencer & Partnerships Manager

  • Jul 2018 - Jan 2020

  -Outlined and implemented social media revenue model for all brands including tactics such as a/b testing content, UTM tracking systems, biweekly/monthly reporting and paid social elements -Worked closely with social media content manager to share analytical findings and further shape a content strategy for revenue success -Increased social media gross revenue 1,000+% on core brands while total spend remained under 8% -Managed influencer marketing campaigns for core brands from start to finish -Implemented strategic airbnb affiliate partnership program, and influencer-affiliate model program for all brands -Work closely with various internal marketing teams including: paid social media, programmatic, data and affiliate to optimize social media and strategic partnerships



5WPR

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Social Media Manager

  • Feb 2018 - Jul 2018

  - Simultaneously manage clients: NECTAR Sleep, It’s a 10, Lagostina, Rowe Plastic Surgery, The Club House NYC, T-fal, Product of The Year, and My/Mo Mochi- Develop core strategy behind all client activations while simultaneously analyzing and reporting on effectiveness- Oversee team tasks such as copywriting, content production, social media advertising, and influencer relations- Manage client facing communication and internal workflow between digital and traditional media teams - Collaborate with PR team on integrated communications plans to support key products and client goals

• Social Media Specialist

  • May 2017 - Feb 2018

  - Create monthly content calendars and advertising strategy- Produce monthly activity reports for each client highlighting wins, key metrics, and opportunities for growth - Collaborate with SEO and creative teams to implement overall digital marketing tactics - Responsible for planning photo and video shoots, working with creative team to ideate and produce client assets



CMM

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Social Media Strategist

  • Nov 2016 - Apr 2017

  - Worked with clients such as: Sarah Potempa & The Beachwaver Co., Dr Teal's, Live Clean, Infusium, L'anza, and Sure Deodorant- Utilized creative approach to engage audience and increase social media conversions - Analyzed performance on platforms such as Sprout Social, Crimson Hexagon and Inconosquare to identify the best opportunities for optimization - Engaged with consumers through daily community management customized to each client

• Account Coordinator

  • Nov 2015 - Nov 2016

  - Worked with clients such as: Tata Harper, Revlon, L’Oreal, Dermalogica, Sarah Potempa & The Beachwaver Co., PHYTO, Cosmoprof North America, Bosley Professional Strength, and Artis - Developed client marketing materials and wrote over 50 press releases- Compiled weekly progress reports, call agendas and clip reports using CisionPoint and Compete- Maintained professional relationships and portrayed exceptional communication with top tier editors and bloggers



Marie Claire

• Book and Periodical Publishing
• 300 - 400 Employee

• Beauty Assistant

  • Jun 2015 - Nov 2015

  -Contribute original story ideas to editors for web and print -Correspond with serval brands, and public relations companies regarding products for upcoming beauty issues -Preform market research and attend press previews for product launches -Contribute original story ideas to editors for web and print -Correspond with serval brands, and public relations companies regarding products for upcoming beauty issues -Preform market research and attend press previews for product launches



Allegro Coffee Company

• Food and Beverage Services
• 1 - 100 Employee

• Manager

  • Aug 2012 - May 2015

  -Promoted from barista to manager in March 2014-Motivate a staff of 30 employees and supervisors-Handle all finances and completes a bi-weekly profit and loss statement-Place weekly orders from several vendors-Excel in social media aspects such as a company Instagram and Facebook page -Promoted from barista to manager in March 2014-Motivate a staff of 30 employees and supervisors-Handle all finances and completes a bi-weekly profit and loss statement-Place weekly orders from several vendors-Excel in social media aspects such as a company Instagram and Facebook page



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales Manager

  • Oct 2014 - Feb 2015

  -Assisted customers in finding the products they are looking for-Offered customers advice, guidance, and recommendations on product selection. -Responsible for processing cash and credit card payments -Met a bi-weekly commission based sales goal -Assisted customers in finding the products they are looking for-Offered customers advice, guidance, and recommendations on product selection. -Responsible for processing cash and credit card payments -Met a bi-weekly commission based sales goal



PEARL iZUMi

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Product Development

  • Aug 2013 - Dec 2013



Magswitch Technology Inc.

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Intern

  • May 2012 - Aug 2012



DSW Designer Shoe Warehouse

• Retail
• 700 & Above Employee

• Sales Associate

  • Apr 2011 - Aug 2011



CarolAnn Wachter

• Intern

  • Aug 2010 - Dec 2010



Reverence Academy of Dance

• Artists and Writers
• 1 - 100 Employee

• Instructor

  • Aug 2008 - Jun 2010