Experience

Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Creative Director

  • Feb 2016 - Present

  Responsible for Saatchi’s FCA business, overseeing the creative for Jeep, Fiat and Abarth. And now, after our recent pitch win, proudly leading the creative for the British Heart Foundation. I also lead the global creative for GSK account, producing work over the last 5 years for Otrivin, Beechams, Zovirax, Theraflu, Voltaren, Fenistil, aswell as lead the Skin Care portfolio including Korea's famous dermocosmetic brand Phsyiogel. Throughout my time at Saatchi's, I’ve been involved with a number of new business wins, and have created work for Expedia, Weight Watchers, Visa and IAMS. Recent work: BHF - THE AD WE NEVER EXPECTED TO MAKE ***MEDIAWEEK AWARDS - Grand Prix, 2 golds, 2 silvers Made in 24 hours in response to the cardiac arrest Eriksen suffered during the World Cup. 2000% increase to the BHF website and national PR coverage. WATCH: https://www.youtube.com/watch?v=3eaarIQX9oA OTRIVIN - AIR BUBBLE The creation and campaign to raise awareness of the poor air quality children play in everyday. Currently 'live' in Warsaw, and will move to another location later in the year. WATCH: https://www.youtube.com/watch?v=8Iz4ubmNU24 WATCH CASE STUDY: https://www.youtube.com/watch?v=-AV9pbZm3YY OTRIVIN - DECONGESTING THE CITY https://www.youtube.com/watch?v=nDshaUWDJ5Q 1 x EUROBEST - Sliver Show less



DDB Remedy

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Creative Lead

  • May 2014 - Feb 2016

  At DDB I creatively lead the global Excedrin account for GSK. Based both in the US and the UK, I was responsible for the creation of Cannes award winning ‘The Migraine Experience’ – the social experiment which showed what migraine sufferers go through, through their eyes. See the work/ awards below: THE MIGRAINE EXPEIRNCE - EXCEDRIN (DDB) https://www.youtube.com/watch?v=tco5QMTfxKM 3 x CANNES LIONS (Silver and Bronze) and 9 x shortlist 1 x Effie 2 x CLIO’s (Silver and Bronze) and 1x shortlist 2 x EPICA AWARDS (Bronze) and 3 x shortlist 1 x EUROBEST (Bronze) 1 x CREATIVE FLOOR AWARDS - Winner 3 x RX AWARDS (Gold and Excellence) 2 x GLOBAL AWARDS (Finalist) 1 x PM AWARDS (Silver) Show less



Bombay Duck

• Creative Lead

  • Mar 2013 - Jul 2014

  Japan as in-house Creative Lead for fashion and homeware brand Bombay Duck, successfully transforming the London born brand into an Eastern icon. Responsible for the retail design of Tokyo's flagship store, through to packaging and campaign launch, the experience was truly eye opening. Details include: - Art direction and retail design of the Bombay Duck flagship store in Tokyo, alongside pop-up shops and shop-in-shop design - Creation of the new visual identity and 360 rebrand of Bombay Duck, supported by new brand guidelines - Creation of the new Bombay Duck website and blog, including the IA and UX design and development - New packaging, swing tags and POS art direction - Art Direction and layout of new catalogue - Art direction of Bombay Duck launch film - Homeware and fashion accessories product design and development - Retail Trade show (TopDrawer, the Autumn fair etc) materials Show less



DDB Remedy

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Art Director

  • May 2009 - Apr 2013

  Working as one half of a creative team...from young talent of the year to art director. 2013 - PM Digital Awards 'Medela' Social Media 2012 - IPA Young Talent of the Year 2012 - Global Awards Judging panel 2012 - PM Awards Judging panel 2011 - RX Club award 'Simponi' Projection Mapping 2011 - Global Awards 'Simponi' Projection Mapping Working as one half of a creative team...from young talent of the year to art director. 2013 - PM Digital Awards 'Medela' Social Media 2012 - IPA Young Talent of the Year 2012 - Global Awards Judging panel 2012 - PM Awards Judging panel 2011 - RX Club award 'Simponi' Projection Mapping 2011 - Global Awards 'Simponi' Projection Mapping