Lauren Del Guercio
Senior Paid Media Executive at Curated- Claim this Profile
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Bio
Laura Boland
I had the pleasure of working with Lauren during her time at Microsoft. She has impressed us all from the interviewing process when she was first hired and throughout her entire time here. She was very quick to learn all of our many processes and systems, never shies away from a challenge, her work is perfect every time and the clients love her! She is a wonderful addition to any company or team, I’m lucky to have worked with her and I wish her all the best!
Nathaniel Belmin
I had the chance to work with Lauren during 2 years at Kelkoo Group and I was impressed with how fast and how well she evolved. She is smart, curious and a fast learner, which made her take on the role and master all the tools rapidly. She then undertook many relevant initiatives to improve many marketing processes and enrich the marketing strategy. She has also proven high efficiency in managing her time and absorbing a high volume of work, delivering projects of great value to the company. Finally, she is a great communicant, able to effectively work with all the different teams, and definitely a good person who was unanimously appreciated.
Laura Boland
I had the pleasure of working with Lauren during her time at Microsoft. She has impressed us all from the interviewing process when she was first hired and throughout her entire time here. She was very quick to learn all of our many processes and systems, never shies away from a challenge, her work is perfect every time and the clients love her! She is a wonderful addition to any company or team, I’m lucky to have worked with her and I wish her all the best!
Nathaniel Belmin
I had the chance to work with Lauren during 2 years at Kelkoo Group and I was impressed with how fast and how well she evolved. She is smart, curious and a fast learner, which made her take on the role and master all the tools rapidly. She then undertook many relevant initiatives to improve many marketing processes and enrich the marketing strategy. She has also proven high efficiency in managing her time and absorbing a high volume of work, delivering projects of great value to the company. Finally, she is a great communicant, able to effectively work with all the different teams, and definitely a good person who was unanimously appreciated.
Laura Boland
I had the pleasure of working with Lauren during her time at Microsoft. She has impressed us all from the interviewing process when she was first hired and throughout her entire time here. She was very quick to learn all of our many processes and systems, never shies away from a challenge, her work is perfect every time and the clients love her! She is a wonderful addition to any company or team, I’m lucky to have worked with her and I wish her all the best!
Nathaniel Belmin
I had the chance to work with Lauren during 2 years at Kelkoo Group and I was impressed with how fast and how well she evolved. She is smart, curious and a fast learner, which made her take on the role and master all the tools rapidly. She then undertook many relevant initiatives to improve many marketing processes and enrich the marketing strategy. She has also proven high efficiency in managing her time and absorbing a high volume of work, delivering projects of great value to the company. Finally, she is a great communicant, able to effectively work with all the different teams, and definitely a good person who was unanimously appreciated.
Laura Boland
I had the pleasure of working with Lauren during her time at Microsoft. She has impressed us all from the interviewing process when she was first hired and throughout her entire time here. She was very quick to learn all of our many processes and systems, never shies away from a challenge, her work is perfect every time and the clients love her! She is a wonderful addition to any company or team, I’m lucky to have worked with her and I wish her all the best!
Nathaniel Belmin
I had the chance to work with Lauren during 2 years at Kelkoo Group and I was impressed with how fast and how well she evolved. She is smart, curious and a fast learner, which made her take on the role and master all the tools rapidly. She then undertook many relevant initiatives to improve many marketing processes and enrich the marketing strategy. She has also proven high efficiency in managing her time and absorbing a high volume of work, delivering projects of great value to the company. Finally, she is a great communicant, able to effectively work with all the different teams, and definitely a good person who was unanimously appreciated.
Credentials
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Microsoft Advertising Search Certification
MicrosoftApr, 2022- Nov, 2024 -
Marketing Analytics
University of VirginiaAug, 2020- Nov, 2024 -
The Fundamentals Of Digital Marketing
Google Digital GarageApr, 2019- Nov, 2024 -
Advanced Google Analytics
Google Digital Academy (Skillshop)Dec, 2020- Nov, 2024 -
Email Marketing Certification
HubSpot AcademyNov, 2020- Nov, 2024 -
Facebook Certified Digital Marketing Associate
FacebookDec, 2020- Nov, 2024
Experience
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Curated
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Paid Media Executive
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Apr 2022 - Present
• Paid media account lead for multiple high profile B2B and B2C clients, including Specsavers, building, maintaining and optimising multi-channel ad strategies across Google, Microsoft, Facebook, Twitter and Instagram• Managed client media spend with budgets of up to £250,000 per month• Regularly prepared and hosted client QBRs and calls including data analysis, KPI and metric tracking and opportunity planning• Led company wide PPC and Google Analytics training sessions• Line managed and trained 2 paid media graduates and a paid media intern, creating personalised in-depth training programs for them to follow, hosting training sessions and performance coaching
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Strategic PPC Account Coordinator
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Mar 2021 - Apr 2022
• As a paid search strategy and SEO specialist, I assisted with the growth, optimisation, and maintenance of multiple books-of-business consisting of both large agencies, and direct advertisers• Aligning with the Financial Services vertical, I built relationships and worked on influential client accounts including American Express, Confused.com, Compare The Market and Go Compare• Performed investigative analysis’ providing optimisation opportunities and recommendations to Microsoft clients, with successes including an ROI improvement of 103% for a high-profile advertiser.• Extensive data analysis and manipulation experience using Microsoft Excel (V/XLOOKUP, Pivot Tables, Advanced formulas) and Power BI to build custom dashboards, using data to tell a story and pitch new features• Served as an inter-team point of contact, ensuring timely and proactive management of client escalations to internal teams, efficiently resolving technical and administrative issues• Managed day-to-day interactions with clients to find innovative solutions, optimise accounts and resolve technical issue• After only 6 months holding this position, I was already trusted to train and onboard 2 new members of the team, running technical workshops and offering daily support
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Httpool
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Advertising Services
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700 & Above Employee
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Editor & Copywriter
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Mar 2021 - Mar 2022
• Produced multiple articles, blog posts, company profiles, pitches, and presentations for Httpool, the largest global partner of major media platforms including TikTok, Twitter Snapchat and Facebook• Proofread projects, including other copywriters work, to ensure brand consistency and grammatical accuracy before release• Developed Httpool’s creative voice, helping to build stronger branding and deliver clear and compelling marketing and advertising copy • Produced multiple articles, blog posts, company profiles, pitches, and presentations for Httpool, the largest global partner of major media platforms including TikTok, Twitter Snapchat and Facebook• Proofread projects, including other copywriters work, to ensure brand consistency and grammatical accuracy before release• Developed Httpool’s creative voice, helping to build stronger branding and deliver clear and compelling marketing and advertising copy
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Kelkoo Group
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Technology, Information and Internet
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100 - 200 Employee
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International Marketing Assistant
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Mar 2019 - Mar 2021
• Worked as half of a busy marketing team, supporting all in-house marketing efforts• Completed the rebrand and relaunch of Kelkoo Group’s corporate website in 17 languages including creation of blog posts, content and design assets• Successfully created and managed a ‘Marketing Hub’ containing branded materials (flyers, case studies, presentation decks) for sales teams around the globe• Strategised, implemented and optimised agency paid search and social ads across multiple channels including Google Ads and LinkedIn• Managed an email database (80,000 contacts receiving promotional emails in 5 languages) using Livedata Solutions (French tool), delivering on average 20 emails per month• Managed social media channels (Linkedin, Instagram, Twitter) increasing followers by 21.22% to >14,800 and creating social assets and hashtags• Effectively orchestrated company presence at 20 ecommerce events including Dmexco, E-commerce North, Netcomm Milan, IRX, OMR and Webwinkel Vakdagen. Working on stand design, ordering merchandise, providing team support in booking accommodation and logistics• Lead in creating internal communications including weekly and monthly newsletters and videos
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Content and Marketing Assistant
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Sep 2018 - Mar 2019
• Redesigned and rebranded a small business through the creation and launch of a new B2C website, overhauling existing copy, launching social channels, delivering and maintaining SEO on the company site• Lead in creating winning social imagery and articles to help improve engagement• Launched and optimised paid search and social campaigns across Facebook, Instagram and Google • Redesigned and rebranded a small business through the creation and launch of a new B2C website, overhauling existing copy, launching social channels, delivering and maintaining SEO on the company site• Lead in creating winning social imagery and articles to help improve engagement• Launched and optimised paid search and social campaigns across Facebook, Instagram and Google
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Inditex
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Spain
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Retail
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700 & Above Employee
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Commercial Merchandiser
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Oct 2017 - Sep 2018
• Merchandiser and stylist specialising in ZARA Kidswear, responsible for planning and implementing visual displays, store concepts and tracking campaign KPI’s • Merchandiser and stylist specialising in ZARA Kidswear, responsible for planning and implementing visual displays, store concepts and tracking campaign KPI’s
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Clarks
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United Kingdom
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Retail
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700 & Above Employee
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Department Manager
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Jan 2016 - Oct 2016
• Manager of a department taking £900k per annum with 45 members of staff working in peak trading weeks. In charge of floor layout, visual merchandising, window displays and tracking product statistics/company best sellers. Also taking care of daily responsibilities such as banking, delegating staff tasks and delivering quality customer service • Manager of a department taking £900k per annum with 45 members of staff working in peak trading weeks. In charge of floor layout, visual merchandising, window displays and tracking product statistics/company best sellers. Also taking care of daily responsibilities such as banking, delegating staff tasks and delivering quality customer service
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Education
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2016 - 2017
Fashion Retail Academy
Fashion Merchandising & Branding (QFC), Distinction -
2013 - 2015
Ravensbourne
Bachelor of Technology - BTech, Creative Media Production -
2013 - 2015
Ravensbourne
Bachelor of Technology - BTech, Art and Design (Photography)
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