Lauren Cruz

Conference Planner & Social Media Analyst- PEO IEW&S at Solari Creative
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Contact Information
us****@****om
(386) 825-5501
Location
JE

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Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Conference Planner & Social Media Analyst- PEO IEW&S
      • Sep 2011 - Present

      - Support the coordination of the Program Executive Office for Intelligence Electronic Warfare and Sensors (PEO IEW&S) participation in all military tradeshows and exhibitions nationwide. - Strategize with PEO IEW&S Senior Leadership to meet organizational goals and objectives through meetings and events; support the design of event specifications to meet organizational needs and objectives. - Clearly and effectively communicate Senior Leadership requirements and needs to the Solari IT team for the development of event websites, signage and other marketing material supporting the event. - Facilitate online registration for all PEO IEW&S sponsored events as the main point of contact. Ensure all registered attendees receive the most current information pertaining to the event. - Maintain organized records of all conference attendees. - Build and maintain strong relationships with vendors and customers within the DoD community. Show less

    • Knowledge Capture Specialist
      • Jan 2010 - Sep 2011

      Office of the Director- Developed (KM) Knowledge Continuity Books (KCB) that captured critical job functions of recognized subject matter experts across all directorate disciplines and echelons of a 450-person directorate. These KCB’s minimized the loss of corporate explicit and tacit knowledge by 75%.- Developed document management strategies and process architectures utilizing SharePoint as the foundation. These strategies and architectures eliminated redundant and inefficient processes saving time and cost for organization.- Maintained and updated the Knowledge Capture SharePoint Site that was used by all CERDEC Knowledge Capture Specialists and Knowledge Management Leads. This enabled all members to collaborate in one area and retrieve the most updated data. Provided technical SharePoint support for all specialists and leads.- Designed, created & maintained S&TCD’s Knowledge Capture briefing that was utilized by CERDEC Head Quarters to inform the entire CERDEC community as well as higher head quarters of the mission of program as well as promote the program.- Assisted in the creation and implementation of S&TCD’s Knowledge Continuity Book database. Conducted research, collected data, and prepared analytical reports in support of S&TCD and CERDEC Head Quarter’s request for information.- 2010 CIO-G6 Army Knowledge Management (KM) Award for the Knowledge Harvesting Program recipient. Show less

    • Program Analyst
      • May 2008 - Jan 2010

      - Created multi-media imagery and text for use in print and digital marketing materials using an array of software applications. Marketing materials included booklets, brochures and posters used by the organization’s Director, Deputy Director, Associate Director for Technology and Division Chiefs when visiting current and potential customers. - Developed interactive web sites to include S&TCD’s Wiki Portal and SharePoint Site for the organizations Strategic Communications Program. - Assisted in designing, creating and implementing the Monmouth-to-Maryland (M2M) Youth Social Forum Website for children of Fort Monmouth employees moving to Aberdeen Proving Ground. Collaborated with CERDEC CIO’s office, Public Affairs, Legal Council, and Directors office for M2M program. Designed and developed the marketing materials used to promote the M2M social forum.- Developed promotional campaigns for the Associate Director of Technology and S&TCD Head Quarters in coordination with marketing strategies including managing logistics, agenda development, personnel, and design of conference exhibits, coordinating project team efforts in all phases including concept development, content management, design of exhibit booth graphics, production, and client interactions. - Assisted in the design and creation of organization’s logo using Adobe Illustrator. The new logo increased the organization’s brand recognition. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Lead
      • Jan 2006 - May 2008

      - Managed and monitored sales floor and operations. - Responsible for tracking and reporting product sales. - Responsible for developing a database of qualified leads through face-to-face meetings, referrals & emails. - Mentored and trained associates about the Express policy and brand. - Promoted and provided quality customer service. - Performed all other essential task as assigned by lead sales associate. - Managed and monitored sales floor and operations. - Responsible for tracking and reporting product sales. - Responsible for developing a database of qualified leads through face-to-face meetings, referrals & emails. - Mentored and trained associates about the Express policy and brand. - Promoted and provided quality customer service. - Performed all other essential task as assigned by lead sales associate.

    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Campus Consumer
      • Jun 2007 - Dec 2007

      - Implemented marketing campaigns driven by the Consumer Healthcare Brand Marketing teams. - Utilized Word of Mouth / Buzz marketing campaigns to increase purchase of GSK products on campus. - Arranged local networks and events in partnership with regional GSK Pharmaceutical Sales Representatives. - Prepared all Marketing briefings used for meetings. - Implemented marketing campaigns driven by the Consumer Healthcare Brand Marketing teams. - Utilized Word of Mouth / Buzz marketing campaigns to increase purchase of GSK products on campus. - Arranged local networks and events in partnership with regional GSK Pharmaceutical Sales Representatives. - Prepared all Marketing briefings used for meetings.

Education

  • Rowan University
    Bachelor of Science (B.S.), Business, Management, Marketing, and Related Support Services
    2004 - 2008
  • United States Military Academy at West Point
    2002 - 2003

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