Lauren Conaway

Emerging Markets Planner at OFM, LLC
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Knightdale, North Carolina, United States, US

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Experience

    • United States
    • 1 - 100 Employee
    • Emerging Markets Planner
      • Apr 2020 - Present

    • Retail
    • 1 - 100 Employee
    • Sr. Ecommerce Merchandise Planner
      • Oct 2016 - Apr 2020

      • Manage the US Ecommerce inventory and sales planning. • Ownership of accurate execution of assortment strategies to the Ecommerce warehouse.• Created executive level reporting which is published on weekly basis, which is used in leadership meetings for strategic decisions. • Using KPI’s and high-level company goals, reforecast top line financial targets 4 times a year.• Actively participate in weekly business review meetings with cross-functional teams to highlight current business trends, identify and action on risks and opportunities.• Assortment Planning for the eStore, which includes ranking, sales planning, inventory allocation and performance analysis. Improved in-stock levels for product launches to 98%.• Promotion forecasting, tracking, analysis.• Manage relationship between Pandora and the 3rd party vendor that controls the warehouse management.

    • United States
    • Furniture and Home Furnishings Manufacturing
    • Merchandise Planner
      • Oct 2013 - Oct 2016

      • Oversee the Candleholder Department which contributed $75M in FY15.• Manage assortment planning, sales plans and reporting for 5 major seasons per year, including executive level reporting.• Built strong Vendor/Agent Relations, improving shipping timelines and accurate PO quantities.• Partner with the Buyer to identify product trends and execute orders efficiently. • Assist Buyer with competitive shopping and product inspiration/development.• Review inventory levels and rate of sale weekly to determine the markdown cadence that maximizes turn. • Oversee class level promotional activity on a monthly basis, ensuring it drives maximum gross margin while aligning with marketing needs.• Lead weekly reporting on sales trends, marketing performance and go forward action points.• Manage department level Open to Buy on a daily basis, with focus on Sales, Gross Margin and Inventory.• Implemented Quarterly Deep Dives into key categories, interpreting business results and identifying actionable plans.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Senior Ecommerce Inventory Planner
      • Feb 2013 - Oct 2013

    • Ecommerce Inventory Planner
      • Jul 2010 - Feb 2013

      • Manage and execute the sales plan for Mens, Womens and Youth Apparel sold on UA.com.• Responsible for 9.650 style/colors in 2012.• Optimize sales and inventory productivity through daily reporting and analysis.• Identify potential inventory risk weekly and suggest actions to minimize excess or shortages.• Define seasonal assortment plans by partnering with the Ecommerce Merchandising team. • Conduct quarterly audits of the business and present results to product and sales leaders across the company.• Implemented several process changes to improve work productivity and maximize revenue targets.• Successfully executed special make up programs for UA.com.• Lead weekly reporting efforts by creating and managing a sales dashboard.• Manage cross function relationships with Merchandising, Sales Ops, Sourcing, and Product Line Managers.

    • Merchandise Planner
      • Dec 2007 - Jul 2010

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Planner
      • Sep 2005 - Dec 2007

      • Track trending styles and stores from sales, inventory control, monitoring department budget, store rankings, catalog/ e-commerce review, floor sets, store openings, and various other duties.• Vendor communication wrote and managed purchase orders, Price Change Management, garment ticket control, etc.

Education

  • East Carolina University
    Bachelor's degree, Fashion Merchandising
    2002 - 2005

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