Marketing Coordinator

• Mar 2022 - Present

Marketing Copywriter & Content Developer

• Jul 2019 - Mar 2022

● Write and edit press releases, product descriptions, informational pamphlets, blogs, marketing presentations, and web content.● Manage the entire scope of company's email marketing efforts while providing performance and growth data and insights.● Authored an informational book on hemp which has since been published to sell alongside products. ● Created from scratch a website full of educational information and resources to guide distributors, retailers, employees, salespeople, and customers into and through the journey of learning about hemp and CBD.● Collaborate with sales, research and development, and production team members to design tailored brand positioning and messaging.● Design, write, and implement platform-specific marketing initiatives to ensure brand consistency, launch campaigns, and generate brand awareness.● Manage details of booth setup, logistics, and messaging for in-person buyers shows. ● Effectively communicate the unique product types, features, benefits, and usages, knowing that the industry is very new for most consumers.● Differentiate writing for a variety of audiences while staying consistent to the brand principles.● Research, understand, apply, and articulate processes, characteristics, and nuances related to CBD.

Copywriter & Editor

• Jul 2019 - Jun 2021

● Assimilate recipient stories and convert them into use in print. ● Create and edit unique and eye-catching blog posts. ● Develop YouTube descriptions for product and company videos. ● Collaborate with content and consumer marketing teams to generate and edit informational brochures. ● Consistently maintain updates to website copy. ● Assimilate recipient stories and convert them into use in print. ● Create and edit unique and eye-catching blog posts. ● Develop YouTube descriptions for product and company videos. ● Collaborate with content and consumer marketing teams to generate and edit informational brochures. ● Consistently maintain updates to website copy.

Consulting and Content Development

• Jun 2019 - Dec 2019

● Refine and update existing curriculum to better fit the needs of the client and consumer. ● Develop new curriculum and protocols to fill in identified gaps. ● Create and offer additional resources and guides for a wide variety of consumer needs to allow for customization. ● Organize, establish, and teach new training modules. ● Refine and update existing curriculum to better fit the needs of the client and consumer. ● Develop new curriculum and protocols to fill in identified gaps. ● Create and offer additional resources and guides for a wide variety of consumer needs to allow for customization. ● Organize, establish, and teach new training modules.

High School English Teacher

• Aug 2016 - May 2019

● Establish clear daily objectives for all lessons, units, and projects. ● Adapt teaching methods and materials to meet each students' varying individual needs in order to gain and retain interest and maximize learning. ● Utilize fresh multimedia strategies and technology to reach the intended audience, catering messaging and tactics to best appeal to the end consumer of information. ● Create engaging and dynamic lessons with an emphasis on improving students' research, writing, and communication skills. ● Proofread and evaluate students' writing and give individual feedback while creating personalized data and improvement plans for each student. ● Attend in-service and additional training to learn new strategies and maintain professional growth, specifically in the area of technology and innovative learning practices. ● Balance teaching three different courses per day, including the management of 24 unique semester-long service-learning projects.

Middle School English Teacher

• Jul 2013 - Jun 2016

Middle School English Language Arts Teacher Middle School English Language Arts Teacher