Lauren Cassells

Head of Marketing and Sales at Junkyard Golf Club
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Head of Marketing and Sales
      • Jan 2022 - Present

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Head Of Marketing
      • Jul 2018 - Jan 2022

    • Marketing Manager
      • Mar 2015 - Jan 2022

      As Marketing Manager I report directly to the Marketing Director and my role includes;• Creating and managing the yearly strategy and annual campaign calendar. • Brand innovation and development.• Budget creation and management. • Managing the development of all media production, creative and promotional materials, brand partnerships, in bar merchandising and consumer events.• Managing the marketing and PR for the expansion program, creating local and national campaigns for launch. • Work alongside area managers and general managers at site level to enhance customer experience & engagement through localised and targeted online and offline promotions.• Manage website build, design and UX.• Hold regular conferences throughout the year to communicate marketing initiatives internally.• Ongoing results and budget reporting to the board.• Regular competitor analysis and research within the UK and internationally.• Managing a number of external suppliers including digital, PR, print and design. • Management of two team members.

    • Music and Marketing Executive
      • Apr 2013 - Jun 2015

      Working as part of a small marketing team my responsibilities included but where not limited to;- Day to day management of marketing activities and development of the core proposition- Manage the development of of creative and promotional materials, brand partnerships, in bar merchandising and customer events across both brands- Regular results and budget reporting - Managing the marketing and launch event detail for the refurbishment investment program- Assisting the Head of Marketing with the strategic planning of the annual campaign calendar- Managing two team members- Involved in website building, design and UX for both Revolution and Revolucion De Cuba brands

    • Sales and Events Manager
      • Jun 2011 - Apr 2013

    • Supervisor
      • Sep 2007 - Jun 2011

Education

  • CIM | The Chartered Institute of Marketing
    Diploma in Professional Marketing, Marketing
    2017 - 2018
  • Sheffield Hallam University
    Metalwork and Jewellery Design, Design and Applied Arts
    2008 - 2011
  • The Manchester Metropolitan University
    BTECH Foundation in Art and Design, Art/Art Studies, General
    2007 - 2008

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