Lauren Canavan

Search Engine Optimization Specialist at The Brains
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Londonderry, Northern Ireland, United Kingdom, GB
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Consumer Behavior: Using Neuroscience to Improve Your Marketing
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training (2021)
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Learning YouTube SEO
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Marketing: Conversion Rate Optimization
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • SEO: Keyword Strategy
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Marketing Tools: SEO
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • SEO: Link Building
    LinkedIn
    Aug, 2022
    - Nov, 2024
  • Foundations of UX Design
    Google
    Nov, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    Jan, 2020
    - Nov, 2024

Experience

  • The Brains
    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Sep 2022 - Present

      - Strategise and implement SEO tactics for client campaigns. - Drive SEO innovation across the department and assist the SEO team with the development of SEO product for the agency.- Conduct client audits to identify opportunities for campaign improvements.- Assist in creating content, digital PR and link building strategies.- Responsibility for client satisfaction and account performance.- Manage client communication and monthly reporting on clients.- Reviewing client data, such as keyword rankings, organic performance and site health metrics, and reporting internally.

  • Grofuse
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Associate
      • Dec 2019 - Sep 2022

      Overseeing many aspects of campaigns for various clients. These responsibilities include:- Established, initiated and optimised business development strategies based on company targets, product specifications, market data and budget factors.- Writing and proofreading creative copy.- Optimising blog content and landing pages for SEO.- Conducting keyword research while analysing data to identify and define target markets and customer personas.- Maintaining and updating numerous WordPress websites.- Managing several social media client accounts to build reputation and obtain new traffic.- Using SEO tactics to improve traffic to brand websites.- Completing all required SEO tasks for website launch projects - both prelaunch and post-launch.- Conducted thorough SEO audits for potential clients using tools such as Screaming Frog and Google Search Console.- Using multiple web-analytics data points to benchmark, measure and improve online campaign results.- Compiling and presenting reports to clients.

Education

  • Galway-Mayo Institute of Technology
    Business and Management Honors, 2.1
    2017 - 2018
  • Galway-Mayo Institute of Technology
    Bachelor of Business in Tourism Management
    2014 - 2017

Community

You need to have a working account to view this content. Click here to join now