Lauren Bruce
Communications Manager at UW-Madison, Division of Information Technology (DoIT)- Claim this Profile
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Bio
Julie Rieser, CISA
Lauren and I worked together for the 4 years I worked at Landis+Gyr. In addition to the typical daily tasks associated with our jobs, she was part of a team that implemented the use of SharePoint as a knowledge base. Her skills in website design steered the design of the SharePoint site to be more usable for the employees. She also participated in the creation of Work Instructions for our department. Lauren is very detailed oriented as well as organized, a skill useful in managing multiple projects. She is passionate about serving the customers above their expectations and working with integrity.
Amy Masson
Lauren joined the Sumy Designs, LLC team to help manage content for our clients. Over the years as our client list has grown, so has the demand for managing their sites, site updates and their content. Lauren stepped in to take over these tasks and has done a great job. She's able to get to the tasks in a timely fashion, understands the needs for each project, and is able to work on multiple projects at one time.
Julie Rieser, CISA
Lauren and I worked together for the 4 years I worked at Landis+Gyr. In addition to the typical daily tasks associated with our jobs, she was part of a team that implemented the use of SharePoint as a knowledge base. Her skills in website design steered the design of the SharePoint site to be more usable for the employees. She also participated in the creation of Work Instructions for our department. Lauren is very detailed oriented as well as organized, a skill useful in managing multiple projects. She is passionate about serving the customers above their expectations and working with integrity.
Amy Masson
Lauren joined the Sumy Designs, LLC team to help manage content for our clients. Over the years as our client list has grown, so has the demand for managing their sites, site updates and their content. Lauren stepped in to take over these tasks and has done a great job. She's able to get to the tasks in a timely fashion, understands the needs for each project, and is able to work on multiple projects at one time.
Julie Rieser, CISA
Lauren and I worked together for the 4 years I worked at Landis+Gyr. In addition to the typical daily tasks associated with our jobs, she was part of a team that implemented the use of SharePoint as a knowledge base. Her skills in website design steered the design of the SharePoint site to be more usable for the employees. She also participated in the creation of Work Instructions for our department. Lauren is very detailed oriented as well as organized, a skill useful in managing multiple projects. She is passionate about serving the customers above their expectations and working with integrity.
Amy Masson
Lauren joined the Sumy Designs, LLC team to help manage content for our clients. Over the years as our client list has grown, so has the demand for managing their sites, site updates and their content. Lauren stepped in to take over these tasks and has done a great job. She's able to get to the tasks in a timely fashion, understands the needs for each project, and is able to work on multiple projects at one time.
Julie Rieser, CISA
Lauren and I worked together for the 4 years I worked at Landis+Gyr. In addition to the typical daily tasks associated with our jobs, she was part of a team that implemented the use of SharePoint as a knowledge base. Her skills in website design steered the design of the SharePoint site to be more usable for the employees. She also participated in the creation of Work Instructions for our department. Lauren is very detailed oriented as well as organized, a skill useful in managing multiple projects. She is passionate about serving the customers above their expectations and working with integrity.
Amy Masson
Lauren joined the Sumy Designs, LLC team to help manage content for our clients. Over the years as our client list has grown, so has the demand for managing their sites, site updates and their content. Lauren stepped in to take over these tasks and has done a great job. She's able to get to the tasks in a timely fashion, understands the needs for each project, and is able to work on multiple projects at one time.
Credentials
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Lead From Where You Are
MOR AssociatesSep, 2023- Nov, 2024 -
Graduate Certificate in Strategic Communication Management
Brian Lamb School of Communication - Purdue UniversityApr, 2019- Nov, 2024 -
Certificate for Diversity and Inclusion in Veterinary Medicine
Purdue University College of Veterinary Medicine, Department of Veterinary Clinical SciencesJun, 2017- Nov, 2024 -
Google Analytics
Imparture TrainingFeb, 2017- Nov, 2024 -
Digital Marketing
Imparture TrainingJun, 2016- Nov, 2024
Experience
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UW-Madison Division of Information Technology (DoIT)
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Communications Manager
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Jan 2020 - Present
I manage a team of three strategic communicators who distill complex information about technology, services and enterprise projects into digestible pieces for the UW-Madison community. I manage a team of three strategic communicators who distill complex information about technology, services and enterprise projects into digestible pieces for the UW-Madison community.
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Purdue University College of Veterinary Medicine & Veterinary Hospital
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United States
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Veterinary Services
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100 - 200 Employee
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Marketing Manager, Purdue Veterinary Teaching Hospital (VTH) & Animal Disease Diagnostic Lab (ADDL)
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Apr 2017 - Jan 2020
Managed marketing & communications operations for two service-providing units of the veterinary college, the Veterinary Teaching Hospitals and the Animal Disease Diagnostic Laboratory. Responsibilities included brand development, strategy and positioning, digital marketing, content marketing, public relations, and creation and placement of news releases about notable case studies, medical advancements, and client stories. Managed marketing & communications operations for two service-providing units of the veterinary college, the Veterinary Teaching Hospitals and the Animal Disease Diagnostic Laboratory. Responsibilities included brand development, strategy and positioning, digital marketing, content marketing, public relations, and creation and placement of news releases about notable case studies, medical advancements, and client stories.
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Purdue University Online
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United States
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Higher Education
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1 - 100 Employee
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Interim Marketing Director
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Jan 2017 - Apr 2017
Manages direct marketing operations for the division, including brand development, strategy and positioning, digital recruitment marketing, and analytics reporting for all marketing and recruitment activity that promotes the division’s master’s degree programs. Creates, executes, and manages all digital, print, and direct marketing campaigns for lead generation. Oversees all spending and budget activity related to program marketing. Coordinates in-state and out-of-state recruitment of students and corporate partners. Show less
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Marketing and Outreach Specialist
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Sep 2015 - Dec 2016
Provide administrative support to the Director of Marketing within the Division of EngineeringProfessional Education specific to recruitment events and corporate outreach. Assist with program recruitment and communication efforts to promote the Divisions degrees (on-campus and online programs), work with administrators around campus and faculty and prospective students. Development of recruitment emails messages, print and web collateral, event planning and coordination. Coordinate and assist in event plans for in-state and out-of-state recruitment of students and corporate clients. Assist with program promotion and marketing efforts by writing, editing and developing communication and graphic design to corporate and prospective student audiences. Show less
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Self-Employed
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Writing and Editing
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700 & Above Employee
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Freelance Web Content Developer
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Jan 2000 - Dec 2016
Develops web and media content for clients, from social commentary to business web copy. Authors articles, press releases, and social media content to promote events, ideas and businesses. Designs logos, websites, and other branding content. Pioneer of early social media and web publishing culture and have been featured as a content expert in national news outlets, academic journals, conferences, and more. Authors and designs copy and graphic content for array of websites for small businesses, academics, and independent publishing companies. Conducts trend analyses to determine efficacy of digital media campaigns. My projects and partners have been featured in Slate, Salon, Mother Jones, the New York Times, Washington Post, National Journal, Bloomberg, RH Reality Check, and more. Show less
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Think Lafayette
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Lafayette Area, Indiana
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Co-Founder, Editor
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Jul 2012 - Jul 2016
Co-founder, editor, writer, project planner, social media guru, and community cheerleader. Nominated for Reader's Choice best local website in years 2013 - 2015. Co-founder, editor, writer, project planner, social media guru, and community cheerleader. Nominated for Reader's Choice best local website in years 2013 - 2015.
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Landis+Gyr
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Switzerland
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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B2B Customer Account Representative
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Jun 2010 - Sep 2015
Interfaces with customers, distributors, and agents prior to and after sale to develop and maintain positive customer relationships. Coordinates with internal departments, customers and vendors regarding order status, repair status, shipping dates, prices, product availability and back orders. Analyzes customer inquiries to determine appropriate resources and actions. Achieves high levels of accuracy on technical processes required for manufacturing and engineering, managing tens of millions of dollars per project. Show less
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Better Merchants
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Lafayette, Indiana Area
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Marketing Consultant and Content Developer
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Nov 2013 - Apr 2014
Consultant who specialized in migrating small business websites into a new CMS. Designed marketing content for small businesses online, with these businesses including family doctors, dermatologists, auto body shops, spas and salons, and journeymen. Better Merchants is a small business advertising co-op agency that handles the advertising for over 25 companies in the Lafayette area. That includes the media placement, planning, and production of content for TV, cable, radio, newspaper, billboard, internet, websites, buses, phone books, park benches, Facebook, Google, YouTube, everything! (We do it all.) Show less
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Feministe
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Lafayette, Indiana Area
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Editor, Founder
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Jan 2000 - Aug 2012
Founder, developer, and writer for one of the oldest and most respected, award-winning blogs for women online, with a focus on the intersection of personal writing, national politics, media and social justice. My duties included content development, public relations, web design, editing, writing, and coordination of writers. Nominated “Best Overall” and “Most Deserving of Wider Recognition” in the Sandy Koufax Awards for written commentary on social and political issues in 2005-2006. Blog was named one of Forbes 100 Best Sites for Women in June 2010 and June 2012. Speaker and panelist at BlogHer 2006. Show less
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Education
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2001 - 2005
Purdue University
Bachelor of Arts (B.A.), English/Language Arts Teacher Education
Community
