Experience

Service Logic

• United States
• Facilities Services
• 1 - 100 Employee

• Partner Engagement, Events & Communications

  • Jun 2019 - Present

  Service Logic is one of the largest privately held HVAC and mechanical service providers in the United States, with over 45 leading HVAC service companies in key markets under our umbrella. (www.servicelogic.com)• Manage corporate communications and initiatives with 45+ business partners in the U.S. & Canada• Manage and facilitate investor relations alongside private equity firm• Oversee executive office procedures and optimize daily operations• Provide executive support to corporate C-suite and business partner leaders on various projects• Create high-quality, detailed reporting presentations for monthly and quarterly performance meetings• Event Manager for annual President’s Meeting – plan, budget, negotiate contracts, coordinate and execute (175+ international attendees)• Design and update marketing materials (logos, brand guidelines, brochures, sell sheets, presentations) for corporate and partner business units



InVue

• United States
• Security Systems Services
• 100 - 200 Employee

• Global Partner Development Manager

  • Sep 2017 - Jun 2019

  As the market leader, doing business in over 90 countries, InVue is a global technology company that provides brands, retailers and businesses with innovative merchandising, software and security solutions. (www.invue.com)• Oversee channel marketing initiatives and communication• Manage 60+ global business partners, in over 90 countries to ensure they are equipped with marketing tools & materials, strategies, sales kits, training, etc. to maximize sales• Create and manage incentive programs for global business partners (distributors)• Create and distribute weekly/monthly eNewsletters, banner ads and direct mailings• Implement brand guidelines and strategic marketing initiatives throughout partner network• Manage partner databases and portals for communication, product information, and training• Detailed sales reporting and trend analysis• Craft, facilitate and analyze bi-annual surveys to partner network• Coordinate and execute partner contests• Produce training webinars and content video reels• Event Manager for annual Global Sales Meeting – plan, budget, negotiate contracts, coordinate and execute (150+ international attendees)



broadhead|HMH

• United States
• Advertising Services
• 100 - 200 Employee

• Production Manager

  • Jan 2017 - Sep 2017

  HMH is a full-service creative marketing communications agency headquartered in Portland, OR, specializing in B2B and B2C advertising for global brands. (www.hmhagency.com)• Estimate, contract, rights and usage negotiation• Source vendors, talent, equipment and venues• Manage projects and expectations between internal and external resources• Deploy communications and relevant sales/marketing materials to client’s partners while continually monitoring brand standards• Issue detailed purchase orders and media insertion orders• Create timelines, run-of-show guides for events and shot lists for photo/video shoots• Code third party ad tracking (within Sizmek), attach UTM’s and deliver appropriate tags for digital marketing placements• Produce 100+ page magazine (2013-2017, 2 issues/year)• Produce digital marketing (eBlasts, eNewsletters, native ads, static and animated banner ads, pre-roll videos, social videos, text ads, etc.)• Produce collateral marketing (print ads, calendars, maps, brochures, sell sheets, inserts, etc.)• Produce experiential/out-of-home marketing (billboards, direct mailers, airport takeovers, hotel takeovers, tradeshow elements, etc.)

• Account Executive

  • Jan 2015 - Jan 2017

  • Advise clients and project manage key accounts (B2B & B2C)- Daimler Trucks North America (multiple brands), www.daimler-trucksnorthamerica.com- Crescent Communities, www.crescentcommunities.com- Teleflex, www.teleflex.com- Corning, www.corning.com• Allocate/adhere to annual budgets and create MSA’s• Provide strategic and creative direction to support client and brand partner initiatives• Aid in brand management, asset usage and sales tool delivery of clients' partners• Careful attention to industry sales’ funnels, and direction on when to deploy each element of a campaign or when to A/B test elements• Create accurate production and implementation schedules, meet or exceed deadlines• Implement multi-channel integrated campaigns with clear goals and tracking methods• Create UTM’s, vanity URL’s, unique numbers and hashtags for tracking metrics• Craft email marketing, text ad and social post content• Oversee billing and invoicing, work with procurement departments when needed• Google Analytics and Brightdoor reporting on trackable digital metrics

• Account Coordinator

  • Jun 2012 - Jan 2015

  • Maintain client communication and assist on accounts (B2B & B2C)- Daimler Trucks North America (multiple brands), www.daimler-trucksnorthamerica.com- Crescent Communities, www.crescentcommunities.com- NC Ports Authority, www.ncports.com• Familiarize, present and sell clients on agency capabilities and project concepts• Liaison between client, partners/dealers and internal creative team to manage and maintain project timelines and budgets• Manage multiple clients' asset portals and deliver to their partners when needed• Prepare quarterly/annual marketing and media SOW’s• Submit detailed work orders, change orders and image requests based on clients' needs• Place media insertion orders and process media invoices• Track and compile competitive research



Carolina Panthers

• United States
• Spectator Sports
• 300 - 400 Employee

• TopCat (NFL Cheerleader)

  • Jun 2012 - May 2014



Sampson Regional Medical Center

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Communications Intern

  • Aug 2011 - Jan 2012

  • Design internal and external publications• Address service and compliance issues dealing with both patients and providers• Spearhead employee engagement initiatives (Employee of the Month, employee incentive and reward programs, etc.)• Write press releases, script radio spots and PSA’s, craft audio/visual presentations• Manage social media advertisements/events• Coordinate annual marathon event • Design internal and external publications• Address service and compliance issues dealing with both patients and providers• Spearhead employee engagement initiatives (Employee of the Month, employee incentive and reward programs, etc.)• Write press releases, script radio spots and PSA’s, craft audio/visual presentations• Manage social media advertisements/events• Coordinate annual marathon event