E-commerce & B2B Manager

• Nov 2022 - Present

Digital Marketing Manager

• Aug 2021 - Oct 2022

- Website management - Branding - Messaging - Website management - Branding - Messaging

Head of Marketing

• May 2021 - Jul 2021

During my time at Clerk, I created a new brand strategy and design across the website, blog, and social media channels. In addition, I developed more sustainable inbound marketing processes that increased efficiencies, streamlining the marketing & sales journey for leads for greatest impact.

Digital Marketing Manager

• Feb 2021 - Apr 2021

Senior Brand Manager

• Feb 2020 - Feb 2021

As Senior Brand Manager I am responsible for Dixa's core messaging, branding, and comms to ensure we are communicating the right story to the right audience at the right time based on qualitative and quantitative data for optimal success across both paid and organic channels.Dixa is a customer service tech company on a mission to build strong bonds between companies and their customers - much like the connection between friends. Our omnichannel customer service software unifies voice, email, chat, and messaging apps into one single platform, empowering brands to create great experiences for customers and agents alike.dixa.com Show less

Brand Manager

• Mar 2019 - Feb 2020

As Digital Brand Manager I am responsible for delivering consistent and impactful digital brand experiences to drive leads, engagement and increase brand awareness across digital channels. I contribute to Dixa's digital marketing campaigns, social media, PR, SEO, and content strategies.

Marketing Coordinator

• Oct 2017 - Feb 2019

As 1 of 2 in the Marketing team, I had a wide range of responsibilities including:• Content & Copywriting: Strategy, SEO, blog posts, customer stories, announcements, landing pages, and feature descriptions• Website: Direction and feedback on the overall messaging, design (tone, look & feel), UX, and performance of dixa.com• Social media: Content and ad management (Facebook, Linkedin)• Email: Marketing newsletters, drip campaigns, automations• Tools: Google Analytics, Google Ads, Keyword Planner, Google Search Console, Webflow, Hubspot, Oribi, Zapier, Ghost, Wistia, Livestorm, Active Campaign. Show less

Ecommerce Sales & Marketing Coordinator

• May 2015 - Sep 2017

• Ecommerce: Management of gfore.com including the launching of products, coordination of marketing and sales promotions, website optimization and performance, website renovations, launching of international shipping, inventory projections, and compatibility with G/FORE management systems (Full Circle Lite, Magento, AIMS360, Fedex Cross Border). • Analytics: Analysis and reporting of performance of gfore.com (Google Analytics), G/FORE social media (Dash Hudson, Falcon.io, Sprout Social), and email campaigns. • Social Media: Management of all G/FORE social accounts including Instagram, Facebook and Twitter, content creation for all social posts (including graphics and copy), Facebook ads, Instagram ads, community management and engagement as well as influencer outreach. • Creative: Established a consistent and authentic brand voice across all digital channels, contributed visuals and copy for G/FORE’s social accounts, email campaigns (Mailchimp), copy for gfore.com. • Sales & Support: Customer service for gfore.com and social media accounts, sales support for US wholesale accounts, inventory projections and management of all US wholesale orders. • Logistics: Sales order processing for gfore.com and wholesale accounts, inventory management, EDI, warehouse management, shipment coordination and accounting. • PR: Coordination with PR firm on press releases, relationship management with key digital and print media, influencers, celebrities and sponsored players. • Tradeshows: G/FORE brand representative at the PGA Merchandise Tradeshow (2016 & 2017). Responsibilities included speaking to press about the newest collection and showing the line to wholesale buyers. gfore.com Show less

PR Intern

• Aug 2014 - Dec 2014

• Contributed in managing Levi's Red Tab & Levi's Vintage Clothing accounts • Responsibilities included: Organizing events, market research, showroom inventory management, brand image strategy and maintaining coverage reports on all TV, print and online press. paulandwilliams.com • Contributed in managing Levi's Red Tab & Levi's Vintage Clothing accounts • Responsibilities included: Organizing events, market research, showroom inventory management, brand image strategy and maintaining coverage reports on all TV, print and online press. paulandwilliams.com

Marketing Intern

• Aug 2014 - Dec 2014

Assisted the Marketing Director with: • Creating engaging social media content to increase brand awareness and brand loyalty (Instagram, Twitter and Facebook) • Organizing of marketing events (7th Annual Ryan Sheckler NBC Sports Celebrity Golf Tournament) • Product packaging for G/FORE holiday gifts • Strategic direction of brand • Increasing brand awareness through PR and influencer outreach gfore.com Assisted the Marketing Director with: • Creating engaging social media content to increase brand awareness and brand loyalty (Instagram, Twitter and Facebook) • Organizing of marketing events (7th Annual Ryan Sheckler NBC Sports Celebrity Golf Tournament) • Product packaging for G/FORE holiday gifts • Strategic direction of brand • Increasing brand awareness through PR and influencer outreach gfore.com

USC Varsity Swimming Team Member

• 2009 - 2013

https://usctrojans.com/sports/womens-swimming-and-diving/roster/lolo-blair/3400

USC Athletics - Development

• May 2011 - Aug 2011

• Assisted Fundraising Director in alumni/donor outreach• Assisted with USC Athletics fundraising event preparation• Selected as one of two student-athlete representatives to participate in the design committee for the new $70 million/ 110,000 sq. ft. John McKay Center