Lauren Roberts ACIM CMktr
Marketing Manager at Naturalmat- Claim this Profile
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Bio
Credentials
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Digital Diploma in Professional Marketing
CIM | The Chartered Institute of MarketingMar, 2020- Sep, 2024 -
Advanced Google Analytics
GoogleJan, 2022- Sep, 2024 -
Google Analytics for Beginners
GoogleJan, 2022- Sep, 2024 -
CIM Chartered Marketer ACIM Member
CIM | The Chartered Institute of MarketingSep, 2021- Sep, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Sep, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2022- Sep, 2024 -
Introduction to Data Studio
GoogleOct, 2019- Sep, 2024 -
Google Ads Display Certification
GoogleMay, 2021- Sep, 2024 -
SEO Fundamentals Exam
SEMrushAug, 2019- Sep, 2024 -
Certificate of Search Engine Optimisation Training
SocialB -
Social Media Strategy
CIM | The Chartered Institute of Marketing -
The Fundamentals of Digital Marketing
Google
Experience
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Naturalmat
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United Kingdom
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Retail
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1 - 100 Employee
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Marketing Manager
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Mar 2023 - Present
The core areas of my role are content strategy, email marketing, social media, website management and copywriting. It is my responsibility to create and implement a solid, organised & considered content strategy for both our bedroom and nursery brands. This includes: • creating and managing the email campaigns & flows, ensuring these are optimised to perform as well as possible • managing the social media channels, ensuring we post regularly, tell a wide range of stories and keep on top of replying to customer DMs, comments & questions. • copywriting for emails and social posts, as well as additional projects such as the website, PR or printed material. • working closely with the e-commerce manager who handles the technical side of the site, to manage the brand & messaging, creating and optimising elements such as landing pages, PDPs, banners, pop-ups and much more. • researching relevant partnerships that align with our brand and working together to create a variety of joint campaigns. Show less
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Salcombe Distilling Company
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United Kingdom
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Wine & Spirits
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1 - 100 Employee
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Growth & Digital Marketing Manager
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Jun 2022 - Mar 2023
My role included: • Planning, developing, implementing, and executing the overall digital marketing and growth strategy • Analysing consumer behaviour, user data and growth initiatives to acquire new customers, push leads down the sales funnel, and nurture existing customers • Managing digital advertising budget and driving sales growth through maximising traffic, conversions and ROI • Developing and implementing digital advertising strategies; including social media advertising, email marketing, display ads, SEO, SEM and PPC strategies • Planning and executing activity to improve web performance, SEO ranking, conversions and traffic • Project managing the rebuild of new websites • Working with the Social Media & Content Specialist to optimise and distribute online content strategically, reporting on success and making recommendations for future content creation • Working closely with third-party agencies Show less
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RGB Building Supplies
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United Kingdom
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Wholesale Building Materials
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1 - 100 Employee
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Digital Marketing Lead
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Jul 2021 - Jun 2022
My responsibilities included:• Strategic planning- Setting business objectives- Budgeting for best possible ROI- Measuring performance- Managing projects• Analysis- Identifying issues and opportunities across all relevant digital channels- Driving decisions to grow traffic and leads and drive sales• Inbound Marketing- Constantly developing understanding and knowledge of digital marketing including content creation and distribution, email marketing, social media and optimising websites for search.• User Experience- Communicating core messaging and enhancing journeys to ensure customers achieve their desired goals- Increasing engagement, encouraging conversations and building relationships with consumers• Demonstrating Leadership- Assisting the Marketing and E-commerce Manager with managing the wider team Show less
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Digital Marketing Executive
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Mar 2018 - Jul 2021
My responsibilities included:• Managing the digital strategy• Planning, scheduling and managing all social media accounts (organic and paid)• Leading a team of social media champions within the branches• Developing the company websites and optimising the online customer journey• Delivering regular email campaigns and maintaining the company database• Assisting with SEO & PPC agency relationship• Supporting with content writing where required• Measuring and reporting performance of website and digital marketing campaigns Show less
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Brand Assistant
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Nov 2015 - Mar 2018
My responsibilities included:- Supporting the Brand Manager to ensure consistency of the RGB brand- Maintaining and developing the company websites and social media accounts- Liaising with an external PR and marketing agency for campaigns- Organising promotional activity and delivering these to deadlines- Helping to arrange events and exhibitions- Coding invoices, managing budgets and requesting payments- Working with suppliers to market their products and drive sales Show less
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Accord Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Search Marketing Executive
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Aug 2014 - Nov 2015
My daily tasks included: - Generating ideas and producing a range of content for a wide variety of clients - Using social media across a number of platforms in order to promote content - Uploading content to a variety of CMS platforms - Organising sponsored posts with bloggers and influencers - Outreaching to businesses in order to collaborate on posts and organise partnerships - Assisting with onsite SEO audits My daily tasks included: - Generating ideas and producing a range of content for a wide variety of clients - Using social media across a number of platforms in order to promote content - Uploading content to a variety of CMS platforms - Organising sponsored posts with bloggers and influencers - Outreaching to businesses in order to collaborate on posts and organise partnerships - Assisting with onsite SEO audits
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Holiday Cottages
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United Kingdom
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1 - 100 Employee
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SEO and Content Executive
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May 2013 - Aug 2014
While at Holiday Cottages I was: - Responsible for content, SEO, and online and offline marketing for a white label brand as well as maintaining engagement in areas of the main brand. - Producing blogs, articles, press releases and editorial across the brands using a variety of platforms such as Wordpress, TravMedia and the website CMS - Bringing new ideas to the table to produce fresh campaigns and increase brand awareness - Supporting the rest of the content and marketing team by preparing reports, briefing creative and conducting relevant analysis - Keeping up with current marketing and SEO practices as well as attending events such as Brighton SEO - Dealing with a variety of telephone and email enquiries Show less
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Education
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2018 - 2020
CIM | The Chartered Institute of Marketing
CIM Digital Diploma in Professional Marketing (Level 6), Merit -
2009 - 2012
Kingston University
Bachelor of Arts (BA), Journalism with Media and Cultural Studies
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