Managing Director

• Aug 2023 - Present

IHC is an all-female creative consultancy, with expertise in finding innovative marketing strategies to achieve our client's business goals. We bring a holistic approach to creating buzz and driving revenue for our clients, getting them noticed, and positioning them as hyper-relevant within their vertical. Current & Past clients include: sweetgreen, Sexy Fish Miami, Rémy Cointreau, MILA, CURIO, Vera Wang Party, Sunday Saint-Tropez, Designholic, BodyBio and many more.

Vice President

• Jun 2022 - Aug 2023

IHC is an all-female creative consultancy, with expertise in finding innovative marketing strategies to achieve our client's business goals. We bring a holistic approach to creating buzz and driving revenue for our clients, getting them noticed, and positioning them as hyper-relevant within their vertical.

Director, Market Development and Digital Operations

• Jan 2021 - Mar 2022

Since launching our first fair in 2005, Design Miami/ has become the global authority for collectible design, with biannual events that bring together the design world's most influential players. In the latest evolution, we've expanded our signature curated mix of high-end design commerce and culture to include an e-commerce platform in addition to our live events. Design Miami/ is the sister fair to Art Basel.Key Qualifications & ResponsibilitiesLead Marketing, E-Commerce, PR & Communications, Events, and Client ServicesQuantify business opportunities to crystallize successful business and marketing plansIntroduce centralized e-commerce management platformDevelop client service processes, protocols and create reporting and notification systemOversee the consumer digital UX/UI experience: navigation, merchandising, purchase process, and client service Identify, set benchmarks, and achieve goals for brand KPI’sCreate data reporting models for digital marketing and e-commerce initiativesOversee market development and growth marketing initiativesKey AchievementsSWOT analysis and marketing plan initiatives, implementing my recommendations resulted in:- Increased product inquiries by 1116% - Increased press coverage of 450%, social media net growth of 877%- Increased social media impressions of 177% and engagements of 23%- Increased email database size by 55.6%- Increased time on site by 30%, increased page views of 221%- Increased sessions of 522%, increased sessions with transactions of 106% Show less

Director of Marketing & E-Commerce

• Apr 2019 - Jan 2021

Founder

• Oct 2009 - Apr 2019

A marketing and e-commerce consultancy specializing in the luxury industry in art, fashion, home decor, beauty, hospitality, and media brands. Digital marketing and community growth expertise in emerging business categories including blockchain, cryptocurrency and fintech. E-commerce areas of expertise include: launch specialist, acquisition and growth strategist, email and social media marketing strategist, digital advertising, digital PR and influencer programs, sponsorship and partnership marketing Generated $1.7M+in sales through digital marketing and e-commerce initiatives for clients Garnered broadcast, print, and digital press and partnerships: Today Show, HGTV Magazine, PopSugar, Eberjey, PopSugar Must Have x Neiman Marcus Subscription Box, ICA Miami and IVY Speaker at the 2014 Inner Circle Experience Conference. Presented and moderated a discussion on the fundamentals of branding in the luxury marketplace as well as a look into the demographics and psychographics of the current global HNW and UHNW consumers. Show less

Marketing, VIP and Sponsorship Sales Manager

• Dec 2015 - Nov 2017

Art Miami maintains the preeminent position in America's modern and contemporary art fair market for the acquisition of important works from the 20th and 21st centuries. Key Qualifications & Responsibilities Oversaw the marketing, event execution, VIP relations, and sponsorship sales for 9 fairs Key Achievements Sponsorship Sales - $200K+ in sales and in-kind for new sponsor categories Digital marketing and communications - Increased email database by 24%+ - Increased social media followers by 1000%+ - Increased social media engagement by 14,000%+ - Increased ticket sales by 52%+ Show less

Marketing & E-Commerce

• Feb 2011 - Jul 2015

An artisanal stoneware and mouth-blown glass brand inspired by the joy of gathering to create unforgettable moments sold at Neiman Marcus, Saks Fifth Avenue, Bloomingdales, and 400+ independent retailers worldwide. Key Qualifications & Responsibilities Oversaw the brand-consumer marketing and the e-commerce efforts Key Achievements - Website UX/UI, digital marketing, data collection, and analytics - Grew online sales to $1.1 million in less than 3 years - 3x growth in visitors, page views, and transactions year over year. - Managed a marketing budget of $500,000 and mentored a team of four Show less

Sr. Marketing Manager

• Jan 2008 - Oct 2009

A company with integrated luxury and lifestyle offerings centered on Movement, Nutrition, and Regeneration. In addition to Equinox, their other brands, Blink, Pure Yoga, SoulCycle, and Equinox Hotels. Key Qualifications & Responsibilities Directed the marketing of 48+ clubs in 8 North American markets, new market launch specialist which included such markets as Boston, MA, Washington D.C., and Dallas, TX Key Achievements Member acquisition and growth marketing expert: - 40% increase in qualified sales leads to a 5% increase in sales in a recession market. - Managed a marketing budget of $ 7 million and mentored a team of four Show less

Marketing Manager

• Jun 2006 - Jan 2008

The premier jewelry and watch retailer in the Caribbean, Little Switzerland, has a long-standing history of providing the most extensive selection of brand-name jewelry and watches. Key Qualifications & Responsibilities Oversaw the marketing efforts for 25 stores in the Caribbean and Latin America in the travel retail category Key Achievements Managed a marketing budget of $ 2.5 million and mentored a team of six The premier jewelry and watch retailer in the Caribbean, Little Switzerland, has a long-standing history of providing the most extensive selection of brand-name jewelry and watches. Key Qualifications & Responsibilities Oversaw the marketing efforts for 25 stores in the Caribbean and Latin America in the travel retail category Key Achievements Managed a marketing budget of $ 2.5 million and mentored a team of six

Advertising & Marketing Communication Manager

• Mar 1999 - Jun 2006

The French luxury goods conglomerate, which designs, manufactures, distributes and sells jewelry and watches—was founded by Louis-François Cartier in Paris in 1847. Key Qualifications & Responsibilities Oversaw the marketing, events and communication efforts for 27 stores in North America Key Achievements New market and product launch specialist directly responsible for sales increases at Cartier: - 300% increase in sales for The Love Collection relaunch, - $25K sales increase per store per event for The Bridal Collection launch - 30% increase in wholesale partner sales for The Pasha 40 launch Managed a marketing budget of $ 28 million and mentored a team of eight Show less