Lauren Alani

Director Digital Innovation at Seuss+
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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Ioulietta Mulligan

One of my favourite ladies in the industry is Lauren Alani. Having crossed paths with her at different parts of my career I have always been in awe of her knowledge on digital innnovation and possibilities this could bring to making clinical trials faster, better and ultimately more accessible to patients. So I was very pleased she agreed to take the opening session for the ACDM: Association for Clinical Data Management 1st DCT symposium. A charismatic speaker with deep knowledge of the industry and digital challenges and opportunities it brings.

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Credentials

  • Business Analytics: Decision Making Using Data
    Emeritus
    Oct, 2021
    - Nov, 2024

Experience

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director Digital Innovation
      • Mar 2023 - Present

      Seuss+ offers the total partner package: diving into the details of the way our clients work to help them create better systems, prepare and manage trials, attract the best talent, the right trial subjects or customers, and keep their employees and allies happy and performing at their best. We use our global expertise to help companies break into new markets, thrive in existing ones, or discover the uncharted. Helping with oversight, management, branding, website design, communication, compliance, recruitment, and more along the way. Our mission: to evolve the way the pharmaceutical, biotech, and clinical research industries work. Change life sciences, change the world. Show less

    • United States
    • Industry Associations
    • 1 - 100 Employee
      • Jun 2019 - Present

      Partnerships: Partnering with external organisations to increase our exposure to data on gender parity to increase our insights, measure our impact and create meaningful strategies. Leadership: Growing a team in market research to enable us to further expand and become a powerhouse to support our chapters. Motivational speaker: To educate others on the power behind data-driven decisions and the benefits of nurturing an inclusive and diverse culture.

      • 2019 - 2020

      Strategy: Leading board level meetings to curate our strategy for increasing the level of engagement from our membership and how to meet our growth KPIs.

    • United Kingdom
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Chair, eDigital Team (Volunteer)
      • May 2019 - Present

      Leadership: Chairing a team of external experts and thought leaders and cultivating a culture of inclusivity and trust to allow us to share industry and trend experience. Partnership: Working with like minded organisations to build mutually beneficial content that has value for our community of data managers. Thought-leadership: Taking an active role in the creation of 4 white papers, with more to follow! Strategy: Creating a shared direction and pace for the eDigital team in collaboration with the wider ACDM board to ensure we can serve our community in the best possible way. Show less

    • France
    • Software Development
    • 1 - 100 Employee
    • Director Business Development
      • Nov 2021 - Feb 2023

      Communication: Communicating the value of innovative modelling and simulation software, which allows pharmaceuticals to reduce sample size in trials and to predict the treatment effect in patient populations. Collaboration: Growing strategic partnerships to increase access to data and resources. Achievement: 8 opportunities with new clients from cold territory. Communication: Communicating the value of innovative modelling and simulation software, which allows pharmaceuticals to reduce sample size in trials and to predict the treatment effect in patient populations. Collaboration: Growing strategic partnerships to increase access to data and resources. Achievement: 8 opportunities with new clients from cold territory.

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
      • Sep 2019 - Oct 2021

      Achievement: 30% growth in 2020, where previous average growth year on year was consistently at 10-15%, with no change to product portfolio or new feature developments. Innovation: Leading on messaging and strategy for a brand new product launch.Collaborative working: Proactively engaging with clients on their needs and all the areas Cytel can provide meaningful solutions to field opportunities to the services franchise. Deal size varied from $15K-$2M.Product Management: Transforming the software strategy for Cytel's flagship product, East, from East on Demand, an unsuccessful business model, to East Hosted, a model that reflects the needs of our biostatisticians and provides benefits that are well aligned with their goals. Transforming Cytel into an effective SaaS provider, saving $0.5 million in operational costs and exceeding strategic corporate objectives. 102% growth in renewal accounts and expanding to 6 new accounts in a mature market.Sustainability: Cambridge University "Communication for Influence and Impact", addressing the need for leaders in all areas of a business, the shift in purchasing and employment to purpose-driven companies and cultures, and addressing the need for leadership roles to address sustainability to reduce the impact an organisation has on the environment. Show less

      • 2019 - 2020

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Business Development Manager, EMEA
      • Nov 2018 - Jun 2019

      Market development: Growing a cold market from £0 to £600,000 in seven months. On target for a £1,2M growth. Product Management: Working closely with clients to understand their needs and feedback on the product, in order to advise on our future roadmap and elevate priorities in line with market growth potential. Subject Matter Expert (SME): Being the expert in platforms spanning e-consent, eCOA / ePRO for data capture and patient engagement. Market development: Growing a cold market from £0 to £600,000 in seven months. On target for a £1,2M growth. Product Management: Working closely with clients to understand their needs and feedback on the product, in order to advise on our future roadmap and elevate priorities in line with market growth potential. Subject Matter Expert (SME): Being the expert in platforms spanning e-consent, eCOA / ePRO for data capture and patient engagement.

    • United States
    • Medical Device
    • 700 & Above Employee
    • Account Manager
      • Aug 2016 - Nov 2018

      Achievement: Winning the NHS trauma south west London collaboration business, amounting to a 3 year sole provider partnership for £2.3M. Scientific expert: On-the-spot solutions for surgical products within the trauma, shoulders, sports medicine, craniomaxillofacial and power tools franchises. Leadership: Coordinating and mentoring the clinical support team. Process improvement: Leading an efficiency improvement initiative across the UK. Achievement: Winning the NHS trauma south west London collaboration business, amounting to a 3 year sole provider partnership for £2.3M. Scientific expert: On-the-spot solutions for surgical products within the trauma, shoulders, sports medicine, craniomaxillofacial and power tools franchises. Leadership: Coordinating and mentoring the clinical support team. Process improvement: Leading an efficiency improvement initiative across the UK.

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Territory Sales Manager
      • May 2014 - Aug 2016

      Achievement: Winning the prestigious Homer Stryker award in 2015 for largest percent growth in Europe. Achievement: Winning the prestigious Homer Stryker award in 2015 for largest percent growth in Europe.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Account Manager
      • Jan 2011 - Apr 2014

      Managing filtration portfolio for secondary care facilities; including water, intravenous therapy, breathing and laproscopic gas filters, as well as introducing an innovative anaesthetic gas delivery system into intensive care. Managing filtration portfolio for secondary care facilities; including water, intravenous therapy, breathing and laproscopic gas filters, as well as introducing an innovative anaesthetic gas delivery system into intensive care.

    • Medical Sales Representative
      • Sep 2009 - Dec 2010

      Achievement: Winning 1st place out of 56 representatives in 2010 for the largest % territory growth. Managing two prescription pharmaceutical products from Eli Lilly into primary and secondary care in the North East region. Achievement: Winning 1st place out of 56 representatives in 2010 for the largest % territory growth. Managing two prescription pharmaceutical products from Eli Lilly into primary and secondary care in the North East region.

Education

  • Newcastle University
    Bsc (Hons), Medical Microbiology and Immunology 2:1
    2006 - 2009

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