Senior Client Partner

• 2022 - Present

Responsible for leading strategic marketing programs in collaboration with in house marketing, product, technology, executive and other stakeholder teams; to provide state-of-the-art branding, performance-driven growth, experience design, and improved operations and production for clients. Clients include Linkedin, Apple, Adobe, Bank of America, Lenovo, Walmart, Salesforce, Dolby & Camelback. Responsible for leading strategic marketing programs in collaboration with in house marketing, product, technology, executive and other stakeholder teams; to provide state-of-the-art branding, performance-driven growth, experience design, and improved operations and production for clients. Clients include Linkedin, Apple, Adobe, Bank of America, Lenovo, Walmart, Salesforce, Dolby & Camelback.

Director of Marketing Programs, Americas

• 2017 - 2022

Direct a team of Marketing Leads across key growth markets in North America, to launch innovative programs in entertainment marketing, sports marketing, partner/channel development, key product campaign marketing, brand activations, and virtual relationship building, while working cross-functionally with multiple enterprise operational teams to launch these programs.• Developed a centralized influencer and entertainment program in collaboration with the brand insights team, the CMO and VP of Marketing that exceeded goals in one quarter with a $22M reach and an effective connection with 500 active influencers• Launched a sports marketing program in LA, Chicago, and NYC that increased brand awareness, and focused on signing 14 athletes in 3 months that had social influence in key geographies.• Spearheaded a product category strategy with the running community and signed athletes across 21 key markets including 6 influential running crews that increased running customers• Worked with the operations team to put together a marketing team of 20 to assist sales managers in those markets to develop 600 local brand ambassador relationships, local events, and other product awareness and contributed to an increase in guest spend• Changed focus from in-person marketing to virtual relationship building during the Pandemic, utilizing virtual events, influencer testimonials, community grants/giving, digital storytelling, and authentic guest stories across social channels• Developed cross channel strategies for global and North America brand campaigns driving go-to market strategy and results across media and sales.

Sales Marketing Operations Manager, Americas

• 2016 - 2017

Worked with a team to develop in-store studies to assess the guest experience and define the ideal in-store guest experience for 400+ stores as well as training staff to replicate the process and maintain compliance.• Worked with a team and external company to record guest experiences in varying store types and geographies in addition to interviewing 50+ employees, that led to changes in policy and a 2% increase in purchasing guests in one year in North America• By reviewing conversion data was able to evaluate the marketing efforts and successful customer service techniques that led to a 2% increase in conversion overall.

Regional Sales Marketing Manager

• 2013 - 2016

Program Director

• 2006 - 2013

Led an international team of 35 entertainers in 6+ venues, on 3 separate 5000+-passenger cruise ships globally, and was responsible for the strategic planning of programs including the scheduling of performers, shows, and events, bar sale quotas, and a high-end guest experience.• Consistently achieved top 5/20 guest ratings YOY on all 3 vessels by appealing to international guest demographics on language, culture, relevancy of performances, entertainment preferences, scheduling options, and quality • Exceeded beverage sales targets by 10-20% during performances through cross-functional collaboration with F&B and guest insight teams on menu planning and scheduling