Marketing and Events Coordinator

• Dec 2018 - Present

Marketing Administrator

• Mar 2016 - Nov 2018

COACT is a full-service business growth agency. We supply a process solution to business growth. Our people are experienced and trained on market strategy, identifying high-value targets, inside sales skills, relationship development, marketing campaign design and management. Our team of inside sales and marketing professionals prospect, pre-qualify and position new business opportunities for your technical sales team to close. • Assisted in creation, scheduling and production of all marketing initiatives including: social recruiting, email marketing, advertising and marketing collateral, sales presentations, direct mail pieces, events, and other requests. • Assisted in the weekly deployment of direct mail, email marketing, and other digital campaigns. • Social media coordinator for COACT’s social accounts, as well as various client accounts. Experience in Hootsuite Social Media Platform. • Analyzed operating practices, such as work flow, recordkeeping, forms control and various marketing processes. • Coordinated collection and preparation of marketing reports and analytics, project management and tracking, weekly schedules and statistical records of performance data. • Ensured that all operational processes are being supported and organized, with a focus on improving efficiency of the marketing department. Show less

Public Affairs Coordinator

• Oct 2015 - Mar 2016

• Supported membership growth and retention goals with products and services that demonstrate value and relevance to the public in earned media efforts. • Positioned AAA as the authority and resource for automotive, roadside service, insurance, travel, driving school, and financial services. • Developed and executed communication strategies that enhance AAA’s visibility and told AAA’s story to the national media, general public and industry stakeholders. • Maintained effective relationships with print, broadcast and online media to maintain brand integrity and awareness by integrating AAA’s expertise and advice into the news cycle. • Managed news releases and monthly gas price reports and serve as the spokesperson on gas price issues. • Identified and pursued opportunities for media coverage concerning AAA advocacy initiatives, business line initiatives, along with high visibility current events. Show less

Marketing Specialist

• Jan 2015 - Oct 2015

• Developed marketing materials for automotive services for the purpose of increasing membership base, improving renewal rates, and growing member product usage, including e-mail, direct mail, broadcast, and print advertising campaigns.• Assisted in the development and maintenance of the marketing plans and budgets for automotive services, including tracking key marketing metrics.• Wrote marketing material in relation to automotive services, discount program, safety/public affairs for the clubs internet and intranet websites, social media and club publication. • Coordinated day-to-day public affairs/safety operations such as distribution of campaign materials, Safety Patrol Program maintenance, and the donations and sponsorship program.• Coordinated the club’s 20th Annual Car & Truck Show, the second largest in the Toledo region. Show less

Auto Travel Counselor

• Dec 2012 - Jan 2015

• Achieved $187,494 in gross sales in tourism within the first two years of employment• Booked domestic tour packages, hotels, car rentals, group tour departures, and assisted in inquires with domestic auto travel needs, as well as Mexico and Canada.• Prepared TripTiks, sold domestic and foreign Travel Money products, and membership.• Identified the needs of clients, meet quality standards of service, and customer satisfaction.

Office Assistant

• Jul 2010 - Sep 2012

• Set-up, executed and monitored banquets and social events in an exceptional manner. • Resolved conflicts and guest requests. • Set-up, executed and monitored banquets and social events in an exceptional manner. • Resolved conflicts and guest requests.

Catering and Event Coordinator Intern

• May 2012 - Aug 2012