Contributing Editor

• Aug 2020 - Present

Social Media Producer

• Jul 2020 - Present

Influencer Outreach Executive

• Jan 2019 - May 2020

• Day-to-day management of influencer marketing activity across the UK, Europe, Australia and America. With a focus on Instagram, YouTube and TikTok content. • Consistently met an individual target of achieving a reach of 25 Million per week across Instagram.• Worked with the social team to repurpose user-generated content across all social media channels. • Proactively worked on any product pushes sent from the buying team.• Coordinated the creation of both video and photographic content. • Managed a monthly budget and brand ambassador programme. • Kept internal influencer spreadsheets, databases and Missy Empire's CRM system up-to-date.• Assisted in casting for photoshoots and guest lists for events. • Identified new influencers and negotiated both short and long-term collaborations to meet brand KPI's.• Created weekly reports on influencer results (audience, reach and sales).• Built and maintained relationships with influencers, celebrities and talent agencies. • Admin: placed direct orders for gifting, prepared contracts, undertook competitor analysis and reported results of collaborations.

Marketing Assistant

• Apr 2017 - Aug 2018

• Created email newsletters for different user segments. This included creating both the email copy and graphics using Canva and Adobe Photoshop.• Supported with A/B testing for emails and push notifications.• Used Mixpanel to track customer journey's and supported with making data-led decisions to improve user experience. • Managed the student ambassador scheme - I was the first point of contact for those taking part.• Managed social media accounts (Instagram, Twitter and Facebook) with a combined following of 18.4k.• Liaised with both micro and high-tier influencers to establish and maintain relationships across the Looker app, social and blog. • Wrote copy for in-app messages, push notifications and the Looker website to ensure a consistent tone of voice.• Interpreted data in order to create weekly marketing reports, featuring information such as weekly active users, dwell time and social engagements.• Wrote content for the blog focusing on fashion, beauty and lifestyle to boost brand visibility in Google SERPS (https://lookerapp.wordpress.com/author/laurenom94/).• Created and maintained a content calendar for social channels and marketing emails to capitalise on current events. • CRM management of a database containing over 1000 individual users.

Social Media and eCommerce Assistant

• Jun 2016 - Jan 2017

• Managed social media accounts with a combined following of 27k. • Established relationships with appropriate influencers to create sponsored social media content. • Managed the influencer gifting process - from negotiating collaborations, sending out the items and monitoring sales once the garment(s) had been posted on their social platforms. • Created website banners and promotional images to highlight sitewide promotions and encourage sales of specific garments. • Wrote blog posts about fashion and popular culture in order to improve SEO. • Photographed and edited images of stock to feature on the website.

Contributing Writer

• Aug 2015 - May 2016

This role was freelance but required a number of responsibilities that included:• Understanding the readership and target consumer to effectively aim writing and content towards them. Blog content consisted of lifestyle, fashion and beauty based on information from Google Trends. • Responsible for being highly organised with excellent time management skills to ensure blog posts were written and submitted on time to a consistently high standard.• Monitoring blogs of competitors.