Lauren Schertz
Public Events Manager at Missouri Botanical Garden- Claim this Profile
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Bio
Credentials
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Advanced Google Analytics
GoogleAug, 2021- Nov, 2024
Experience
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Missouri Botanical Garden
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United States
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Non-profit Organizations
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300 - 400 Employee
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Public Events Manager
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Jul 2023 - Present
-Oversee the execution of exhibition/event projects and marketing plans -Develop and maintain detailed proposals for Garden events -Work with designers on the event brand, and the production of sales materials -Oversee the coordination of venue management, caterers, designers and contractors -Manage project budgets, including forecasting and cost analysis -Coordinate contract negotiations for events -Lead project team members and direct reports -Oversee the execution of exhibition/event projects and marketing plans -Develop and maintain detailed proposals for Garden events -Work with designers on the event brand, and the production of sales materials -Oversee the coordination of venue management, caterers, designers and contractors -Manage project budgets, including forecasting and cost analysis -Coordinate contract negotiations for events -Lead project team members and direct reports
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St. Louis Union Station Hotel
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St Louis, Missouri, United States
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Convention Services Manager
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Aug 2022 - Jul 2023
-Responsible for planning, organizing and managing all details for large group and convention bookings -Manage all aspects of event planning including coordination from the signing of a group contract forward, VIP needs, amenities, vendors, food and entertainment -Communicate all event details at staff and client meetings -Conduct site visits and tours for clients -Responsible for planning, organizing and managing all details for large group and convention bookings -Manage all aspects of event planning including coordination from the signing of a group contract forward, VIP needs, amenities, vendors, food and entertainment -Communicate all event details at staff and client meetings -Conduct site visits and tours for clients
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Six Flags
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United States
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Entertainment Providers
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700 & Above Employee
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Festivals and Events Manager
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Jan 2022 - Aug 2022
-Head of festival and park wide event planning-Manage the delegation of tasks by department for each event-Conduct site visits and tours for third party vendors-Manage the company's events schedule and send out park memos-Work with the local park events and execution team to ensure seamless event logistics-Work with third party vendors during the event to investigate conditions and prevent issues-Work on labor schedules and booking-Conduct market analysis and devise strategies for generating new business Show less
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Events and Execution Supervisor
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Jul 2021 - Jan 2022
- Manage all facets of planning and coordination for park events- Manage full time and part time staff on a daily basis- Works on the coordination of event once contracted, including client pre-event meetings- Primary contact for inquiries related to booked outing schedules and attendance projections- Manage the company’s event schedule and event page on the website- Generates recap for each event
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Marketing and Public Relations Supervisor
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Dec 2018 - Jan 2022
- Manage the company’s website, social media platforms and E-newsletter- Assist with the set-up of Season Pass and Membership Benefits - Assist with the planning and execution of promotional and public relations events - Assist with writing press releases and media pitches- Organize Influencer visits and content
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Marketing and Promotions Coordinator
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Jun 2018 - Dec 2018
- Manage Market Research (ATS) Surveyors - Coordinate coupon and ticket promotions- Mange Social Media Accounts- Work at in-park/off-site events (i.e. radio station promotions, VIP Party, etc.)
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St. Louis Blues
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United States
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Spectator Sports
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100 - 200 Employee
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Community Development Intern
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Aug 2017 - Jun 2018
• Assist with planning and execution of outreach activities and special events (Blues for Kids Golf Classic, Casino Night, etc.). • Attend and assist in coordinating community appearances (hospitals, school/library visits, etc.). • Coordinate charitable donation program, respond to donation requests and assist in all aspects of giving donations. • Coordinate Blues Bookworms program, and assist in mailing, emails and teacher communication. • Assist with planning and execution of outreach activities and special events (Blues for Kids Golf Classic, Casino Night, etc.). • Attend and assist in coordinating community appearances (hospitals, school/library visits, etc.). • Coordinate charitable donation program, respond to donation requests and assist in all aspects of giving donations. • Coordinate Blues Bookworms program, and assist in mailing, emails and teacher communication.
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Webster University
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Higher Education
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700 & Above Employee
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Study Abroad Peer Advisor/ Outreach Coordinator
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Aug 2017 - May 2018
My job duties include working closely with the Office of Study Abroad to provide peer-to-peer advising, study abroad outreach on campus for active recruitment, and giving community presentations about studying abroad.
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Building Manager
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Aug 2015 - May 2018
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Opera Theatre of Saint Louis
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Non-profit Organizations
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1 - 100 Employee
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Public Relations Intern
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May 2017 - Aug 2017
Responsibilities include helping with on-site media events, supporting social media content strategy, coordinating visiting press, drafting and copy editing press releases, transporting visiting critics, event planning, and materials distribution. Responsibilities include helping with on-site media events, supporting social media content strategy, coordinating visiting press, drafting and copy editing press releases, transporting visiting critics, event planning, and materials distribution.
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Peoria Civic Center
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United States
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Events Services
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1 - 100 Employee
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Public Relations/ Event Intern
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May 2016 - Aug 2016
-Assisting with strategic marketing campaigns for Broadway Theater ticket sales -Coordinating the overall campaign and managing of events -Writing and distributing press releases or marketing material -Maintaining event listings on tourism websites -Assisting with the development of promotions -Assisting with strategic marketing campaigns for Broadway Theater ticket sales -Coordinating the overall campaign and managing of events -Writing and distributing press releases or marketing material -Maintaining event listings on tourism websites -Assisting with the development of promotions
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Education
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University of Iowa
Master of Arts - MA, Strategic and Digital Communications -
Webster University
Bachelor’s Degree, Public Relations Management -
Webster Vienna Private University
Public Relations, International Relations and Affairs