Lauren Schertz

Public Events Manager at Missouri Botanical Garden
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Contact Information
us****@****om
(386) 825-5501
Location
St Louis, Missouri, United States, US

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Bio

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Credentials

  • Advanced Google Analytics
    Google
    Aug, 2021
    - Nov, 2024

Experience

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Public Events Manager
      • Jul 2023 - Present

      -Oversee the execution of exhibition/event projects and marketing plans -Develop and maintain detailed proposals for Garden events -Work with designers on the event brand, and the production of sales materials -Oversee the coordination of venue management, caterers, designers and contractors -Manage project budgets, including forecasting and cost analysis -Coordinate contract negotiations for events -Lead project team members and direct reports -Oversee the execution of exhibition/event projects and marketing plans -Develop and maintain detailed proposals for Garden events -Work with designers on the event brand, and the production of sales materials -Oversee the coordination of venue management, caterers, designers and contractors -Manage project budgets, including forecasting and cost analysis -Coordinate contract negotiations for events -Lead project team members and direct reports

  • St. Louis Union Station Hotel
    • St Louis, Missouri, United States
    • Convention Services Manager
      • Aug 2022 - Jul 2023

      -Responsible for planning, organizing and managing all details for large group and convention bookings -Manage all aspects of event planning including coordination from the signing of a group contract forward, VIP needs, amenities, vendors, food and entertainment -Communicate all event details at staff and client meetings -Conduct site visits and tours for clients -Responsible for planning, organizing and managing all details for large group and convention bookings -Manage all aspects of event planning including coordination from the signing of a group contract forward, VIP needs, amenities, vendors, food and entertainment -Communicate all event details at staff and client meetings -Conduct site visits and tours for clients

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Festivals and Events Manager
      • Jan 2022 - Aug 2022

      -Head of festival and park wide event planning-Manage the delegation of tasks by department for each event-Conduct site visits and tours for third party vendors-Manage the company's events schedule and send out park memos-Work with the local park events and execution team to ensure seamless event logistics-Work with third party vendors during the event to investigate conditions and prevent issues-Work on labor schedules and booking-Conduct market analysis and devise strategies for generating new business Show less

    • Events and Execution Supervisor
      • Jul 2021 - Jan 2022

      - Manage all facets of planning and coordination for park events- Manage full time and part time staff on a daily basis- Works on the coordination of event once contracted, including client pre-event meetings- Primary contact for inquiries related to booked outing schedules and attendance projections- Manage the company’s event schedule and event page on the website- Generates recap for each event

    • Marketing and Public Relations Supervisor
      • Dec 2018 - Jan 2022

      - Manage the company’s website, social media platforms and E-newsletter- Assist with the set-up of Season Pass and Membership Benefits - Assist with the planning and execution of promotional and public relations events - Assist with writing press releases and media pitches- Organize Influencer visits and content

    • Marketing and Promotions Coordinator
      • Jun 2018 - Dec 2018

      - Manage Market Research (ATS) Surveyors - Coordinate coupon and ticket promotions- Mange Social Media Accounts- Work at in-park/off-site events (i.e. radio station promotions, VIP Party, etc.)

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Community Development Intern
      • Aug 2017 - Jun 2018

      • Assist with planning and execution of outreach activities and special events (Blues for Kids Golf Classic, Casino Night, etc.). • Attend and assist in coordinating community appearances (hospitals, school/library visits, etc.). • Coordinate charitable donation program, respond to donation requests and assist in all aspects of giving donations. • Coordinate Blues Bookworms program, and assist in mailing, emails and teacher communication. • Assist with planning and execution of outreach activities and special events (Blues for Kids Golf Classic, Casino Night, etc.). • Attend and assist in coordinating community appearances (hospitals, school/library visits, etc.). • Coordinate charitable donation program, respond to donation requests and assist in all aspects of giving donations. • Coordinate Blues Bookworms program, and assist in mailing, emails and teacher communication.

    • Higher Education
    • 700 & Above Employee
    • Study Abroad Peer Advisor/ Outreach Coordinator
      • Aug 2017 - May 2018

      My job duties include working closely with the Office of Study Abroad to provide peer-to-peer advising, study abroad outreach on campus for active recruitment, and giving community presentations about studying abroad.

    • Building Manager
      • Aug 2015 - May 2018

    • Non-profit Organizations
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2017 - Aug 2017

      Responsibilities include helping with on-site media events, supporting social media content strategy, coordinating visiting press, drafting and copy editing press releases, transporting visiting critics, event planning, and materials distribution. Responsibilities include helping with on-site media events, supporting social media content strategy, coordinating visiting press, drafting and copy editing press releases, transporting visiting critics, event planning, and materials distribution.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Public Relations/ Event Intern
      • May 2016 - Aug 2016

      -Assisting with strategic marketing campaigns for Broadway Theater ticket sales -Coordinating the overall campaign and managing of events -Writing and distributing press releases or marketing material -Maintaining event listings on tourism websites -Assisting with the development of promotions -Assisting with strategic marketing campaigns for Broadway Theater ticket sales -Coordinating the overall campaign and managing of events -Writing and distributing press releases or marketing material -Maintaining event listings on tourism websites -Assisting with the development of promotions

Education

  • University of Iowa
    Master of Arts - MA, Strategic and Digital Communications
    2019 - 2021
  • Webster University
    Bachelor’s Degree, Public Relations Management
    2014 - 2018
  • Webster Vienna Private University
    Public Relations, International Relations and Affairs
    2016 - 2016

Community

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