Lauren Hentschel
Sourcing Senior Manager, Marketing and Media at Viacom- Claim this Profile
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Bio
Experience
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ViacomCBS
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United States
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Entertainment
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700 & Above Employee
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Sourcing Senior Manager, Marketing and Media
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Jun 2019 - Present
Responsible for managing projects to deliver cost and process efficiencies for all third party marketing spend. Work in collaboration with business, finance, and legal stakeholders to assess opportunities, ensure business needs are incorporated into contracts, and conduct vendor negotiations.-Implement contractual rates and best practices to simplify workflows and deliver cost savings-Manage vendor negotiations to optimize deal structure and terms-Understand stakeholder needs and act as the voice of stakeholders in negotiations-Review and analyze contracts and spend data to assess opportunities for process and cost efficiencies
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Sourcing Manager, Marketing and Media
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May 2017 - Jun 2019
Responsible for developing and executing cost and process efficiencies for all third party marketing spend, managing projects from opportunity assessment through to contract execution-Crafted three-year marketing category strategy with tactical initiatives for each year to serve as a roadmap for the marketing sourcing team-Developed strategy for and implemented internal process guidelines for the Paramount theatrical creative team to improve workflow with vendors and deliver over $500K in annual savings.-Leveraged knowledge gained from Paramount creative initiative to begin management of Viacom Media Networks creative, implementing first standardized AV rate card for third party vendors.-Formed strategic partnership with the production and events tower to begin addressing the previously untouched marketing events subcategory, delivering over $600K in savings in FY19
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Sourcing Specialist
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Aug 2016 - Apr 2017
Worked with broadcast engineering to stakeholder needs are met ensure budgets are spent in the most cost effective manner possible-Conducted pricing and NPV analyses for sales tracking vendor negotiation that saved the company $250K-Conducted negotiations for Master Service Agreements with top vendors that represent ~$40M in spend Worked with broadcast engineering to stakeholder needs are met ensure budgets are spent in the most cost effective manner possible-Conducted pricing and NPV analyses for sales tracking vendor negotiation that saved the company $250K-Conducted negotiations for Master Service Agreements with top vendors that represent ~$40M in spend
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Consultant, Global Strategic Sourcing
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Jan 2016 - Jan 2016
Performed spend analysis and assisted with vendor negotiations in the production vertical-Analyzed and classified Canadian production spend to establish a preferred list of partners, streamlining the process for finding vendors in Canada that offer the best total value for Viacom Performed spend analysis and assisted with vendor negotiations in the production vertical-Analyzed and classified Canadian production spend to establish a preferred list of partners, streamlining the process for finding vendors in Canada that offer the best total value for Viacom
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Paramount Pictures
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United States
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Entertainment Providers
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700 & Above Employee
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Strategic Sourcing MBA Intern
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Jun 2015 - Aug 2015
Developed and executed Viacom and Paramount’s costs savings strategies within the production vertical -Co-led opportunity assessments and development of saving strategies for Viacom and Paramount’s over $100M in event rental spend, outlining key next steps to achieve a 10-15% savings target-Developed financial models for a dailies vendor negotiation that drove $63K in cost savings for Comedy Central• Evaluated vendor RFPs and assisted in negotiations for cost savings and value added services with major transportation vendors, increasing volume discounts for Paramount totaling over $50k
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Analytics & Operations Intern
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Feb 2015 - Apr 2015
Completed an intern project focused on revenue optimization within the sponsored search team -Improved revenue and team efficiency by developing a model that highlights top grossing markets by analyzing the sales trends within the top 50 global hotel markets Completed an intern project focused on revenue optimization within the sponsored search team -Improved revenue and team efficiency by developing a model that highlights top grossing markets by analyzing the sales trends within the top 50 global hotel markets
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CBS Sports
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United States
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Entertainment Providers
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700 & Above Employee
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Research Coordinator
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May 2012 - Jul 2014
Responsible for ratings analysis, consumer insight and maximizing ratings and ad sales revenue. Reported to both the ad sales and programming departments-Improved workflow between the ad sales, programming, and marketing teams through a combination of meetings and centralized reporting-Developed pricing models for the 2014-15 season based on the sales revenue and ratings estimates, resulting in a new plan that lowered potential liabilities to 12% of revenue-Analyzed Nielsen ratings to provide the programming department with scheduling suggestions and recommendations for game selections, contributing to overall ratings growth of about 40%-Researched the network’s viewer demographics and the sales marketplace to determine potential target clients and develop new business, helping to secure several new $100K+ accounts
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Administrative Assistant
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Nov 2011 - Apr 2012
Reported to the Director of Operations and assisted in improving the overal efficiency of the company.• Generated and analyzed labor productivity reports to determine hiring needs and team assignments, ultimately minimizing the response time to client tickets and improving the efficiency of the company when assisting clients• Improved the company’s B2B marketing materials, creating a clearer message of RFA’s brand and services to promote new business• Ghost-wrote an article for the CEO about the effects of Dodd-Frank on financial electronic record-keeping to help establish RFA as an industry leader in IT outsourcing• Recommended potential west-coast and international business partners to improve the operational efficiency when responding to client’s needs in offices outside of the Northeast
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Major League Soccer
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United States
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Spectator Sports
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500 - 600 Employee
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Intern, Office of the Commissioner
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Jun 2011 - Nov 2011
Assisted the Commissioner execute the league’s top priorities, notably, the television rights negotiation-Compiled and analyzed television ratings from 2009-2011 that ultimately helped secure the programming deal with NBC Sports Network by providing the league with key negotiating points-Aided player personnel in creating an electronic database for player contracts and statistics that is now used to scout players and expedite player signings and trades Assisted the Commissioner execute the league’s top priorities, notably, the television rights negotiation-Compiled and analyzed television ratings from 2009-2011 that ultimately helped secure the programming deal with NBC Sports Network by providing the league with key negotiating points-Aided player personnel in creating an electronic database for player contracts and statistics that is now used to scout players and expedite player signings and trades
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Development Office Student-Intern
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Aug 2010 - Jun 2011
-Wrote the content for and designed the new Wooden Athletic Fund website and brochure, both launched in the spring of 2011-Worked with the Assistant Director of Development to restructure the student fan group by providing ideas such as the implementation of a point system based on game attendance for priority seating at games-Worked events for donors and former athletes, including taking charge of operations at our annual basketball donor dinner -Wrote the content for and designed the new Wooden Athletic Fund website and brochure, both launched in the spring of 2011-Worked with the Assistant Director of Development to restructure the student fan group by providing ideas such as the implementation of a point system based on game attendance for priority seating at games-Worked events for donors and former athletes, including taking charge of operations at our annual basketball donor dinner
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Research Assistant
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Jun 2010 - Aug 2010
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assistant
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Jul 2008 - May 2009
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Education
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New York University - Leonard N. Stern School of Business
Master of Business Administration (M.B.A.), Entertainment, Media and Technology and Strategy -
University of California, Los Angeles
B.A., Global Studies -
Durham University