Lauren Woods MA

Marketing Executive at First Bus
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Contact Information
us****@****om
(386) 825-5501
Location
Falmouth, England, United Kingdom, UK

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Andrew Shaw MBCS

Lauren has been a great Student Engagement Co-ordinator for the British Computer Society (BCS), whilst I have worked alongside her when I have been volunteering with the BCS and helping the student chapters. She has been very approachable, willing to develop and discuss ideas as to how the Student Chapters and the wider BCS can be developed to promote diversity and inclusion in the IT industry, and has responded to challenges she has been faced with very positively. Lauren has developed great relationships with both students and lecturers at different universities within the UK, supported the development of the existing BCS student chapters and has helped to establish new BCS student chapters within the UK, as well as supporting different BCS Student Chapters with any events they have organised. Lauren has also supported myself with talks I have delivered to the different BCS student chapters, by introducing me to students at different universities, as well as developing links to students from different BCS student chapters can connect to some of the different BCS Specialist Groups that exist, increasing diversity and inclusion. Working with Lauren was a real pleasure and I would happily work with her again.

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Credentials

  • Adobe Certified Associate in Visual Design Using Adobe Photoshop
    Adobe
    Apr, 2021
    - Nov, 2024
  • Award in Digital Marketing (VRQ)
    CIM | The Chartered Institute of Marketing
    Jul, 2020
    - Nov, 2024
  • Award in Integrated Communications (VRQ)
    CIM | The Chartered Institute of Marketing
    May, 2020
    - Nov, 2024
  • Award in Applied Marketing (VRQ)
    CIM | The Chartered Institute of Marketing
    Jan, 2020
    - Nov, 2024
  • 1st Class Bachelor of Arts in Business Entrepreneurship
    Falmouth University
    Jul, 2018
    - Nov, 2024
  • BTEC Extended Diploma in Business Studies (Level 3)
    Wiltshire College & University Centre
    Jun, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • Ground Passenger Transportation
    • 100 - 200 Employee
    • Marketing Executive
      • Apr 2023 - Present

      - Manage social communications for Kernow for Cornwall, The Buses of Somerset, Adventures by Bus, RailAir, First Berkshire & First Bus Solent - Manage email communications for First South and East to promote relevant news and events - Customer relationship management - Representing the marketing team at promotional events - Manage social communications for Kernow for Cornwall, The Buses of Somerset, Adventures by Bus, RailAir, First Berkshire & First Bus Solent - Manage email communications for First South and East to promote relevant news and events - Customer relationship management - Representing the marketing team at promotional events

    • Advertising Services
    • Freelance Social Media Manager
      • Jan 2022 - Present

      - Creating content, including text posts, videos, and images for use on social media - Generating new ideas to grow clients brand and engagement - Promoting products, services, and content over social media which is consistent with an organisation’s brand and social strategy - Keeping track of data and analytics to analyse the performance of campaigns and make improvements for the future - Creating content, including text posts, videos, and images for use on social media - Generating new ideas to grow clients brand and engagement - Promoting products, services, and content over social media which is consistent with an organisation’s brand and social strategy - Keeping track of data and analytics to analyse the performance of campaigns and make improvements for the future

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • May 2021 - Nov 2021

      - Designed and implemented marketing strategies to grow following and engagement on social platforms Content creation and management of Instagram, Facebook, LinkedIn, and Youtube - Designed a marketing plan and event marketing materials for the BWi BIG Event 2021 - Developed brand guidelines - Mentored 10 individuals who joined the Government Kickstart scheme - Designed and implemented marketing strategies to grow following and engagement on social platforms Content creation and management of Instagram, Facebook, LinkedIn, and Youtube - Designed a marketing plan and event marketing materials for the BWi BIG Event 2021 - Developed brand guidelines - Mentored 10 individuals who joined the Government Kickstart scheme

    • United Kingdom
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Member Groups Engagement Coordinator
      • Feb 2019 - Apr 2020

      - Content creation and management of the BCS Member Groups Twitter & BCS Student Chapter Facebook- Creation of Community & Policy team emails and monthly newsletter to promote relevant news and events- Actively promoting the BCS Student Chapters internally and externally through communications of networking with faculty staff within universities across the UK- Support of existing chapters with event planning and sourcing external involvement

    • Marketing Intern
      • Jan 2019 - Feb 2019

      - Assistance in designing, building, and tracking email campaigns in Dotmailer- Worked with the Digital Marketing Executive to develop and schedule social media content for BCS Twitter, Facebook and LinkedIn using Hootsuite - Evaluated the BCS Website statistics using Google analytics to provide a set of recommendations

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Digital Marketing & E-Commerce Assistant
      • Oct 2017 - May 2018

      - Developed and tracked the progress of marketing campaigns - Designed marketing materials and promotions on Adobe Photoshop - Designed and managed email campaigns and newsletters on MailChimp - Photography for online store and social media images - Creation of blog posts upon current trends and relevant interests - Developed and tracked the progress of marketing campaigns - Designed marketing materials and promotions on Adobe Photoshop - Designed and managed email campaigns and newsletters on MailChimp - Photography for online store and social media images - Creation of blog posts upon current trends and relevant interests

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Customer Assistant
      • Aug 2014 - Dec 2015

      - Delivered excellent customer service - Handled customer queries and complaints - Maintained excellent cleanliness and safety standards - Carryed out housekeeping duties - Promoted myself as an active team player, supporting my own and others personal growth - Delivered excellent customer service - Handled customer queries and complaints - Maintained excellent cleanliness and safety standards - Carryed out housekeeping duties - Promoted myself as an active team player, supporting my own and others personal growth

Education

  • Falmouth University
    MA, Marketing & Digital Communications
    2020 - 2022
  • CIM | The Chartered Institute of Marketing
    Level 4 Professional Certificate, Digital Marketing
    2019 - 2020
  • Falmouth University
    BA (Hons), Business Entrepreneurship
    2015 - 2018
  • Wiltshire College
    BTEC Level 3 National Foundation Diploma, Business
    2013 - 2015
  • Devizes School
    GCSE's

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