Laurel Zimmerman

Senior Communications Specialist at TreviPay
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Location
Kansas City Metropolitan Area

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Erin Gregory

Laurel is a keen communicator with a very valuable set of skills coupled with a professional, friendly demeanor. She's a joy to work with and is an asset to any team. Able to quickly onboard and orient to new organizations, industries, policies, and brands - Laurel is able to add value through her work early on in new opportunities and as clients and stakeholders shift. Laurel is a strong writer, and her television producer experience adds great perspective to presentations, video development, and event planning/management. I enjoyed having Laurel on my team because she is so sharp, dependable, and able to think critically about any communications strategy or project.

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Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Senior Communications Specialist
      • Jun 2023 - Present
    • United States
    • Warehousing
    • 1 - 100 Employee
    • Senior Communications Partner
      • Oct 2022 - Mar 2023

      ■ Spearheaded planning and project management of a hybrid employee recognition event, which drew 100+ people at two in-person watch parties, and 900+ people viewing virtually. Positioned and executed new ideas to increase engagement for those in attendance and viewing virtually. Ensured 5 executives were prepared to present compelling winner stories. ■ Managed 7 team leads and 80+ employee volunteers for Oracle Cerner Health Conference, which draws clients nationally and internationally. Ensured that relevant information is communicated and translated into specific actions. ■ Supported internal communications, executive communications, and associate engagement and recognition for the Oracle Health Go-to-Market global industry unit. ■ Strategized and created content for the Senior Vice President of Oracle Health’s North America Market and the Senior Vice President of Oracle Health Government Services, including content for All Hands meetings, a monthly newsletter for more than 9,000 employees and internal Slack posts for more than 2,000 employees. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Communications Partner
      • Jul 2022 - Oct 2022

      ■ Supported internal communications, executive communications, and associate engagement and recognition for the Oracle Health Go-to-Market global industry unit. ■ Supported internal communications, executive communications, and associate engagement and recognition for the Oracle Health Go-to-Market global industry unit.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Manager
      • Jan 2022 - May 2022

      ■ Managed multiple relationships with client, Hill’s Pet Nutrition, lead/developed initial strategic input and set expectations for project delivery. ■ Ensured that relevant information across groups (client-services, technology, user experience, creative, project management) is communicated and translated into specific actions. ■ Managed multiple relationships with client, Hill’s Pet Nutrition, lead/developed initial strategic input and set expectations for project delivery. ■ Ensured that relevant information across groups (client-services, technology, user experience, creative, project management) is communicated and translated into specific actions.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Planner at Spectrum Reach
      • Jun 2021 - Jan 2022

      ■ Strategized and crafted linear and digital media plan pitch to a major healthcare group that oversees 4 hospitals in the Kansas City area, which contributed to winning the account, earning $30,000 in new business. ■ Managed projects for 5 different clients a week on average, adhering to strict deadlines. ■ Strategized and crafted linear and digital media plan pitch to a major healthcare group that oversees 4 hospitals in the Kansas City area, which contributed to winning the account, earning $30,000 in new business. ■ Managed projects for 5 different clients a week on average, adhering to strict deadlines.

    • United States
    • Real Estate
    • 700 & Above Employee
    • Public Relations Specialist
      • 2018 - Jun 2021

      ■ Managed public relations for $4.8B business being done by the largest real estate agency in the multi-state area. Instigated a 122% boom in media coverage within months of employment. ■ Developed new process in video editing, increasing efficiency and slashing as much as 75% off of time spent for 10+ videos a month. ■ Led internal communications for the biggest tech upgrade the company had ever had, which included a new website, intranet and 11 new agent tools. Strategized and executed a series of nine webinars to relay announcements. Assisted in visual and voice-over direction of launch video series (eight videos) with partner vendor. ■ Drove creative direction and internal and external messaging through video, social media and web content for product launch with Parisi Coffee. ■ Collaborated with three internal teams and four Ronald McDonald House locations to drive success in the 2021 roll-out of the Gold Key Project fundraising initiative. Secured four earned stories and managed the execution of advertising and content in five publications. ■ Strengthened the company’s relationship with local media, positioning ReeceNichols as a thought leader and first option for comment on real estate developments in the news. Show less

    • United States
    • Higher Education
    • 400 - 500 Employee
    • PR & Communications Coordinator
      • 2017 - 2018

      ■ Sorted, filtered, logged and fashioned 30 minute video out of 3 hours of footage from 3 different sources within a month, completing a project that had been shelved for nearly a year. ■ Produced 26 blog posts, 2 press releases and 9 videos in less than 4 months. ■ Sorted, filtered, logged and fashioned 30 minute video out of 3 hours of footage from 3 different sources within a month, completing a project that had been shelved for nearly a year. ■ Produced 26 blog posts, 2 press releases and 9 videos in less than 4 months.

    • Booking Producer/News Producer
      • 2009 - 2017

      ■ Twice nominated for Mid-America Emmys for Best Evening Newscast and Best Lifestyle Program. ■ Co-produced and launched original daily show from scratch, ultimately earning a Mid-America Emmy nomination of Best Lifestyle Program. ■ Fashioned a fun, upbeat environment for weekend morning show, resulting in an almost unheard of promotion to weekday mornings ■ Booked 7 guests a day, 5 days a week for morning lifestyle show ■ Navigated 3 GM changes, each with distinct concepts and ideas and 5 talent changes, while maintaining steady ratings 5 years running. ■ Entrusted with complete handling of major recurring segment by senior editor who never delegated anything to anyone. Show less

    • News Producer
      • 2008 - 2009

      ■ Researched, wrote, and organized content for a 30-minute newscast; led a staff for news coverage that included 4-5 reporters, 4-5 videographers, and 2 anchors. ■ Enhanced written stories through the use of graphics, photos, video, research, and station branding. ■ Executed time-sensitive decisions using creativity, editorial judgment, and journalistic ethics. ■ Maintained oversight of live broadcasts and up-to-the-minute editorial decisions. ■ Researched, wrote, and organized content for a 30-minute newscast; led a staff for news coverage that included 4-5 reporters, 4-5 videographers, and 2 anchors. ■ Enhanced written stories through the use of graphics, photos, video, research, and station branding. ■ Executed time-sensitive decisions using creativity, editorial judgment, and journalistic ethics. ■ Maintained oversight of live broadcasts and up-to-the-minute editorial decisions.

    • Kenya
    • Education Management
    • 1 - 100 Employee
    • News Producer
      • 2005 - 2008

      ■ Researched, wrote, and organized content for a 60-minute morning newscast. ■ Kept shows afloat during a time the station was down reporters by serving as an ad hoc reporter in addition to regular duties. ■ Researched, wrote, and organized content for a 60-minute morning newscast. ■ Kept shows afloat during a time the station was down reporters by serving as an ad hoc reporter in addition to regular duties.

Education

  • Northern Illinois University
    Bachelor of Arts - BA, Communication

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