Laurel White
Research Writer at School of Education, University of Wisconsin-Madison- Claim this Profile
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Bio
Experience
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School of Education, University of Wisconsin-Madison
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United States
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Higher Education
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1 - 100 Employee
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Research Writer
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May 2022 - Present
-Write, edit, and publish content focused on research conducted by UW–Madison School of Education faculty, staff, and students, with an eye on translating complex research into engaging, accessible, and accurate stories -Plan editorial content to align with strategic initiatives and established communication campaigns -Proactively pitch the School’s research and experts to news media on a regular basis (placement highlights include Newsweek, The Washington Post, Milwaukee Journal Sentinel, Wisconsin State Journal, and The Capital Times) -Provide media training to faculty, staff, and students -Provide project management and execution of communications programs, initiatives, and tactical plans -Monitor reach and effectiveness of communication campaigns, projects, and initiatives Show less
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Wisconsin Public Radio
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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State Capitol Reporter
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Feb 2016 - May 2022
-Prepared balanced, issue-oriented, and analytical broadcast reports for statewide radio network -Wrote daily news and feature stories on tight deadlines for WPR.org -Provided additional multimedia content for digital stories -Regularly engaged with social media for story tips, audience interaction and story promotion -Co-hosted weekly "WPR Politics Podcast" -Served as subject matter expert in live interviews on Wisconsin Public Media radio and television programming, including "The Morning Show," "Central Time," "Here & Now" and a regular "Week in Politics" segment on "All Things Considered" -Produced stories for National Public Radio's "Morning Edition" and "All Things Considered" -Served as expert on Wisconsin politics in live interviews on BBC and NPR, as well as taped segments on National Public Radio's "UpFirst" podcast Show less
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The Capital Times
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United States
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Newspaper Publishing
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1 - 100 Employee
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Reporter
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Nov 2014 - Jan 2016
-Pitched and reported quick-turnaround daily news, Q&As, features and cover stories, averaging nine stories per week -Provided coverage of city/county government, technology and startups, craft beer, music and Madison life -Produced multimedia content to accompany written work, including photo galleries, audio and video -Pitched and reported quick-turnaround daily news, Q&As, features and cover stories, averaging nine stories per week -Provided coverage of city/county government, technology and startups, craft beer, music and Madison life -Produced multimedia content to accompany written work, including photo galleries, audio and video
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Wisconsin Public Radio
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Lee Ester News Fellow (General Assignment Reporter)
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Jul 2014 - Nov 2014
-Participated in daily news planning meetings to suggest story ideas, help focus story angles -Pitched and report pieces for daily newscasts (45, 60 and 90-second spots) and long-form (3 minute, 30 second) features -Provided coverage of politics, arts, agriculture and the UW-Madison campus community -Participated in daily news planning meetings to suggest story ideas, help focus story angles -Pitched and report pieces for daily newscasts (45, 60 and 90-second spots) and long-form (3 minute, 30 second) features -Provided coverage of politics, arts, agriculture and the UW-Madison campus community
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Medill News Service
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Washington, D.C.
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Politics Reporter
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Mar 2014 - Jun 2014
-Pitched and reported stories for clients including USA Today, Texas Tribune, and McClatchy newspapers -Provided coverage of Congress and Capitol Hill -Produced multimedia pieces to accompany written work, including videos, audio slideshows, audio, original photography, and graphics -Pitched and reported stories for clients including USA Today, Texas Tribune, and McClatchy newspapers -Provided coverage of Congress and Capitol Hill -Produced multimedia pieces to accompany written work, including videos, audio slideshows, audio, original photography, and graphics
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NPR
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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All Things Considered Intern
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Jan 2014 - Apr 2014
-Pitched original story ideas -Identified, pre-interviewed and booked sources on tight deadlines -Pulled and cut audio for pieces -Conducted research for hosts -Supported live coverage of State of the Union -Pitched original story ideas -Identified, pre-interviewed and booked sources on tight deadlines -Pulled and cut audio for pieces -Conducted research for hosts -Supported live coverage of State of the Union
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Medill National Security Journalism Initiative
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Washington, District of Columbia
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Reporter
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Sep 2013 - Dec 2013
-Team reported a multimedia investigative project on international food aid published in partnership with USA Today -Individual reporting focus on commodities, agribusiness and agricultural engineering -Worked extensively with government contracts and documents -Team reported a multimedia investigative project on international food aid published in partnership with USA Today -Individual reporting focus on commodities, agribusiness and agricultural engineering -Worked extensively with government contracts and documents
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Graduate Intern
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Apr 2013 - Jun 2013
-Team reported a story on the Cook County judicial system that was published in partnership with the Chicago Tribune and WGN-TV -Conducted in-depth reporting on Cook County judges and judicial candidates using Nexis and PACER -Submitted FOIA requests to relevant agencies -Organized data in comprehensive spreadsheets -Wrote memos analyzing and summarizing findings -Team reported a story on the Cook County judicial system that was published in partnership with the Chicago Tribune and WGN-TV -Conducted in-depth reporting on Cook County judges and judicial candidates using Nexis and PACER -Submitted FOIA requests to relevant agencies -Organized data in comprehensive spreadsheets -Wrote memos analyzing and summarizing findings
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Public Communications Inc.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Assistant Account Executive
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Oct 2011 - Sep 2012
-Conducted pitching to major market and trade media to secure broadcast, print, radio, and online coverage for client projects-Placement highlights included Chicago Tribune, Los Angeles Times, The Today Show's "Animal Tracks" blog and The Hill-Drafted media materials, including news releases, media alerts and email pitches-Developed media lists for client programs using CisionPoint and additional research-Tracked all client placements in comprehensive media reports-Conducted research for client projects-Strategically managed social media (Facebook and Twitter) for clients Show less
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Media Relations Intern
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Aug 2011 - Oct 2011
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James H. Dunn Fellow (Press Assistant)
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Aug 2010 - Aug 2011
-Awarded a nationally competitive Dunn Fellowship for 2010-11 to work in the Illinois Governor’s Press Office -Drafted and edited press releases, media alerts, fact sheets, and talking points -Conducted advance work for events -Conducted media tracking -Attended press conferences and committee hearings, noting media engagement -Made media pitch calls -Attended to reporter inquiries -Assisted with internal archiving and word processing -Awarded a nationally competitive Dunn Fellowship for 2010-11 to work in the Illinois Governor’s Press Office -Drafted and edited press releases, media alerts, fact sheets, and talking points -Conducted advance work for events -Conducted media tracking -Attended press conferences and committee hearings, noting media engagement -Made media pitch calls -Attended to reporter inquiries -Assisted with internal archiving and word processing
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Legislative & Communications Intern
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Jun 2009 - Jun 2010
-Wrote articles and conducted research for "PT Priority," the Association’s monthly magazine -Helped organize and conduct advance work for annual fall conference -Designed fall conference program and executed various other graphic design projects -Composed position papers on Illinois legislation -Created “how to” manuals for physical therapists interested in grassroots advocacy -Served as site coordinator for yearly retreat -Wrote articles and conducted research for "PT Priority," the Association’s monthly magazine -Helped organize and conduct advance work for annual fall conference -Designed fall conference program and executed various other graphic design projects -Composed position papers on Illinois legislation -Created “how to” manuals for physical therapists interested in grassroots advocacy -Served as site coordinator for yearly retreat
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North Central College
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United States
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Higher Education
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700 & Above Employee
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Communications Intern
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Jan 2009 - Aug 2009
-Wrote press releases -Assisted with graphic design projects -Assisted with editing and layout of North Central College publications and marketing materials -Led design and editing of 2009 Self Employment in the Arts (SEA) conference brochure -Wrote press releases -Assisted with graphic design projects -Assisted with editing and layout of North Central College publications and marketing materials -Led design and editing of 2009 Self Employment in the Arts (SEA) conference brochure
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Editorial Intern
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Sep 2008 - Dec 2008
-Pitched and created original content (articles, quizzes, polls, and photo galleries) -Covered the UK premiere of "Twilight," various other media events and conducted a one-on-one interview with platinum-selling recording artist Ben Folds -Posted content to site -Attended editorial planning meetings -Pitched and created original content (articles, quizzes, polls, and photo galleries) -Covered the UK premiere of "Twilight," various other media events and conducted a one-on-one interview with platinum-selling recording artist Ben Folds -Posted content to site -Attended editorial planning meetings
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Education
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Northwestern University
MS, Journalism, Public Affairs Reporting -
North Central College
BA, English - Writing, Social Change and Public Advocacy, Interactive Media Studies -
University High School