Laurel White

Research Writer at School of Education, University of Wisconsin-Madison
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Contact Information
us****@****om
(386) 825-5501
Location
Madison, Wisconsin, United States, US

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Research Writer
      • May 2022 - Present

      -Write, edit, and publish content focused on research conducted by UW–Madison School of Education faculty, staff, and students, with an eye on translating complex research into engaging, accessible, and accurate stories -Plan editorial content to align with strategic initiatives and established communication campaigns -Proactively pitch the School’s research and experts to news media on a regular basis (placement highlights include Newsweek, The Washington Post, Milwaukee Journal Sentinel, Wisconsin State Journal, and The Capital Times) -Provide media training to faculty, staff, and students -Provide project management and execution of communications programs, initiatives, and tactical plans -Monitor reach and effectiveness of communication campaigns, projects, and initiatives Show less

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • State Capitol Reporter
      • Feb 2016 - May 2022

      -Prepared balanced, issue-oriented, and analytical broadcast reports for statewide radio network -Wrote daily news and feature stories on tight deadlines for WPR.org -Provided additional multimedia content for digital stories -Regularly engaged with social media for story tips, audience interaction and story promotion -Co-hosted weekly "WPR Politics Podcast" -Served as subject matter expert in live interviews on Wisconsin Public Media radio and television programming, including "The Morning Show," "Central Time," "Here & Now" and a regular "Week in Politics" segment on "All Things Considered" -Produced stories for National Public Radio's "Morning Edition" and "All Things Considered" -Served as expert on Wisconsin politics in live interviews on BBC and NPR, as well as taped segments on National Public Radio's "UpFirst" podcast Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Reporter
      • Nov 2014 - Jan 2016

      -Pitched and reported quick-turnaround daily news, Q&As, features and cover stories, averaging nine stories per week -Provided coverage of city/county government, technology and startups, craft beer, music and Madison life -Produced multimedia content to accompany written work, including photo galleries, audio and video -Pitched and reported quick-turnaround daily news, Q&As, features and cover stories, averaging nine stories per week -Provided coverage of city/county government, technology and startups, craft beer, music and Madison life -Produced multimedia content to accompany written work, including photo galleries, audio and video

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Lee Ester News Fellow (General Assignment Reporter)
      • Jul 2014 - Nov 2014

      -Participated in daily news planning meetings to suggest story ideas, help focus story angles -Pitched and report pieces for daily newscasts (45, 60 and 90-second spots) and long-form (3 minute, 30 second) features -Provided coverage of politics, arts, agriculture and the UW-Madison campus community -Participated in daily news planning meetings to suggest story ideas, help focus story angles -Pitched and report pieces for daily newscasts (45, 60 and 90-second spots) and long-form (3 minute, 30 second) features -Provided coverage of politics, arts, agriculture and the UW-Madison campus community

  • Medill News Service
    • Washington, D.C.
    • Politics Reporter
      • Mar 2014 - Jun 2014

      -Pitched and reported stories for clients including USA Today, Texas Tribune, and McClatchy newspapers -Provided coverage of Congress and Capitol Hill -Produced multimedia pieces to accompany written work, including videos, audio slideshows, audio, original photography, and graphics -Pitched and reported stories for clients including USA Today, Texas Tribune, and McClatchy newspapers -Provided coverage of Congress and Capitol Hill -Produced multimedia pieces to accompany written work, including videos, audio slideshows, audio, original photography, and graphics

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • All Things Considered Intern
      • Jan 2014 - Apr 2014

      -Pitched original story ideas -Identified, pre-interviewed and booked sources on tight deadlines -Pulled and cut audio for pieces -Conducted research for hosts -Supported live coverage of State of the Union -Pitched original story ideas -Identified, pre-interviewed and booked sources on tight deadlines -Pulled and cut audio for pieces -Conducted research for hosts -Supported live coverage of State of the Union

  • Medill National Security Journalism Initiative
    • Washington, District of Columbia
    • Reporter
      • Sep 2013 - Dec 2013

      -Team reported a multimedia investigative project on international food aid published in partnership with USA Today -Individual reporting focus on commodities, agribusiness and agricultural engineering -Worked extensively with government contracts and documents -Team reported a multimedia investigative project on international food aid published in partnership with USA Today -Individual reporting focus on commodities, agribusiness and agricultural engineering -Worked extensively with government contracts and documents

    • Graduate Intern
      • Apr 2013 - Jun 2013

      -Team reported a story on the Cook County judicial system that was published in partnership with the Chicago Tribune and WGN-TV -Conducted in-depth reporting on Cook County judges and judicial candidates using Nexis and PACER -Submitted FOIA requests to relevant agencies -Organized data in comprehensive spreadsheets -Wrote memos analyzing and summarizing findings -Team reported a story on the Cook County judicial system that was published in partnership with the Chicago Tribune and WGN-TV -Conducted in-depth reporting on Cook County judges and judicial candidates using Nexis and PACER -Submitted FOIA requests to relevant agencies -Organized data in comprehensive spreadsheets -Wrote memos analyzing and summarizing findings

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Assistant Account Executive
      • Oct 2011 - Sep 2012

      -Conducted pitching to major market and trade media to secure broadcast, print, radio, and online coverage for client projects-Placement highlights included Chicago Tribune, Los Angeles Times, The Today Show's "Animal Tracks" blog and The Hill-Drafted media materials, including news releases, media alerts and email pitches-Developed media lists for client programs using CisionPoint and additional research-Tracked all client placements in comprehensive media reports-Conducted research for client projects-Strategically managed social media (Facebook and Twitter) for clients Show less

    • Media Relations Intern
      • Aug 2011 - Oct 2011

    • James H. Dunn Fellow (Press Assistant)
      • Aug 2010 - Aug 2011

      -Awarded a nationally competitive Dunn Fellowship for 2010-11 to work in the Illinois Governor’s Press Office -Drafted and edited press releases, media alerts, fact sheets, and talking points -Conducted advance work for events -Conducted media tracking -Attended press conferences and committee hearings, noting media engagement -Made media pitch calls -Attended to reporter inquiries -Assisted with internal archiving and word processing -Awarded a nationally competitive Dunn Fellowship for 2010-11 to work in the Illinois Governor’s Press Office -Drafted and edited press releases, media alerts, fact sheets, and talking points -Conducted advance work for events -Conducted media tracking -Attended press conferences and committee hearings, noting media engagement -Made media pitch calls -Attended to reporter inquiries -Assisted with internal archiving and word processing

    • Legislative & Communications Intern
      • Jun 2009 - Jun 2010

      -Wrote articles and conducted research for "PT Priority," the Association’s monthly magazine -Helped organize and conduct advance work for annual fall conference -Designed fall conference program and executed various other graphic design projects -Composed position papers on Illinois legislation -Created “how to” manuals for physical therapists interested in grassroots advocacy -Served as site coordinator for yearly retreat -Wrote articles and conducted research for "PT Priority," the Association’s monthly magazine -Helped organize and conduct advance work for annual fall conference -Designed fall conference program and executed various other graphic design projects -Composed position papers on Illinois legislation -Created “how to” manuals for physical therapists interested in grassroots advocacy -Served as site coordinator for yearly retreat

    • United States
    • Higher Education
    • 700 & Above Employee
    • Communications Intern
      • Jan 2009 - Aug 2009

      -Wrote press releases -Assisted with graphic design projects -Assisted with editing and layout of North Central College publications and marketing materials -Led design and editing of 2009 Self Employment in the Arts (SEA) conference brochure -Wrote press releases -Assisted with graphic design projects -Assisted with editing and layout of North Central College publications and marketing materials -Led design and editing of 2009 Self Employment in the Arts (SEA) conference brochure

    • United States
    • Software Development
    • 700 & Above Employee
    • Editorial Intern
      • Sep 2008 - Dec 2008

      -Pitched and created original content (articles, quizzes, polls, and photo galleries) -Covered the UK premiere of "Twilight," various other media events and conducted a one-on-one interview with platinum-selling recording artist Ben Folds -Posted content to site -Attended editorial planning meetings -Pitched and created original content (articles, quizzes, polls, and photo galleries) -Covered the UK premiere of "Twilight," various other media events and conducted a one-on-one interview with platinum-selling recording artist Ben Folds -Posted content to site -Attended editorial planning meetings

Education

  • Northwestern University
    MS, Journalism, Public Affairs Reporting
    2012 - 2014
  • North Central College
    BA, English - Writing, Social Change and Public Advocacy, Interactive Media Studies
    2006 - 2010
  • University High School
    2002 - 2006

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