Laurel Schwaebe

Creative Technology Specialist at Auraria Library
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, Colorado, United States, US

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Experience

    • United States
    • Libraries
    • 1 - 100 Employee
    • Creative Technology Specialist
      • May 2022 - Present

    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing Manager
      • May 2019 - Apr 2022

      Develops product packaging for international markets, including multi-lingual Nordic labels for Sweet Baby Ray’s in the Nordics.Conducts product and market research for brand development and placement for both US and international product listings, including the successful launch of Ghirardelli Chocolate into Australia. Manages social media campaigns and websites for top Origo Brands products. These campaigns resulted in Cost Plus World Market carrying Trankebar Tea in its stores nationwide. Manages marketing plans and creates marketing materials for international and domestic markets for Origo Brands and major US brands, such as Ghirardelli Chocolate, Sweet Baby Ray’s, and Celestial Seasonings. This includes over 8 trade ads to support listings in the Nordics and in Mexico.

    • Assistant Marketing Manager
      • Feb 2017 - May 2019

    • Marketing Assistant
      • Apr 2016 - Feb 2017

    • Marketing Intern
      • Jan 2016 - Apr 2016

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2016 - Apr 2022

      Develops product packaging for international markets, including multi-lingual Nordic labels for Say Something Organics in the Nordics.Conducts product and market research for brand development and placement for both US and international product listings.Manages social media campaigns and websites for top Origo Brands products. These campaigns resulted in Cost Plus World Market carrying Trankebar Tea in its stores nationwide. Manages marketing plans and creates marketing materials for international and domestic markets for Origo Brands. This includes trade ads to support listings in the Nordics.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Teaching Assistant
      • Sep 2015 - May 2016

      Assisted in grading and teaching, as well as research for Director of Marketing andProfessor Vicki Lane. Assisted in grading and teaching, as well as research for Director of Marketing andProfessor Vicki Lane.

    • United States
    • Photography
    • Creative Assistant
      • Jun 2014 - Jul 2015

      Edited and touched up photography, served as a general assistant to the studio. Edited and touched up photography, served as a general assistant to the studio.

    • United Kingdom
    • Photography
    • Photography Assistant
      • Sep 2013 - Jan 2015

      I edit and sort photography, place print orders, and assist in the field. I edit and sort photography, place print orders, and assist in the field.

    • Production Assistant
      • Jan 2013 - Jul 2013

      Script editing, research, website management. Script editing, research, website management.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Public Relations Director
      • May 2012 - Dec 2012

      Responsible for advertisements, external and internal communication for ATV, as well as interaction with other university groups. Responsible for advertisements, external and internal communication for ATV, as well as interaction with other university groups.

    • United States
    • 1 - 100 Employee
    • Front of House
      • May 2012 - Oct 2012

      Customer service. Customer service.

    • United States
    • Intern
      • Mar 2012 - Aug 2012

      Social media development for Virtual River project. Social media development for Virtual River project.

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Intern
      • Sep 2011 - Dec 2011

      Worked for the Chinese Culture Promotion program of the company. Contacted influential people in the United States, Europe, and China; edited translations and provided feedback on the company website; planned and hosted several office events. Worked for the Chinese Culture Promotion program of the company. Contacted influential people in the United States, Europe, and China; edited translations and provided feedback on the company website; planned and hosted several office events.

    • Staff
      • Dec 2008 - Jan 2011

      Customer service. Customer service.

Education

  • University of Denver
    Master of Library & Information Science - MLIS, Library and Information Science
    2021 -
  • University of Colorado Denver
    Master of Arts (M.A.), Marketing
    2014 - 2016
  • American University
    Bachelor of Arts (B.A.), Film and Media Arts
    2009 - 2012
  • Durango High School
    2005 - 2009

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