Laurel Liedke

eCommerce Content Coordinator at Pacon Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Appleton-Oshkosh-Neenah Area

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Experience

    • United States
    • Paper and Forest Product Manufacturing
    • 1 - 100 Employee
    • eCommerce Content Coordinator
      • Nov 2018 - Present

    • Special Projects Manager
      • Sep 2017 - Mar 2018

      • Lead specialized design team to produce engaging marketing collateral for store and ecommerce experience. • Measured effectiveness of marketing efforts and ROI. • Managed special project marketing budget. • Worked across teams to facilitate best practices, uphold company brand standards and drive towards mutually beneficial goals. • Worked with outside suppliers to negotiate the best price.

    • Creative Supervisor
      • Apr 2002 - Sep 2017

      • Strategically managed advertising copy production, graphic design, prepress, photography and website content. • Developed creative briefs and project timelines to keep fast moving projects on track from creation through completion.

    • Advertising Specialist
      • Sep 2000 - Apr 2002

      • Concepted and designed effective promotional material for a variety of media. • Trained new graphic designers and copywriters.

    • Senior Advetising Copywriter
      • Jan 1998 - Sep 2000

      • Created accurate, engaging promotional copy.

    • United States
    • Non-profit Organization Management
    • Media Coordinator
      • Jan 1997 - Jan 1998

      • Designed newsletter and developed organization’s website. • Represented organization at fundraising events. • Designed newsletter and developed organization’s website. • Represented organization at fundraising events.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Specialist
      • Apr 1996 - Apr 1997

      • Designed promotional material for hospital events. • Designed promotional material for hospital events.

Education

  • University of Wisconsin Oshkosh
    Bachelor of Arts - BA,, Journalism, emphasis on Advertising, Public Relations

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