Laurel Liedke
eCommerce Content Coordinator at Pacon Corporation- Claim this Profile
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Bio
Experience
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Pacon Corporation
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United States
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Paper and Forest Product Manufacturing
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1 - 100 Employee
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eCommerce Content Coordinator
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Nov 2018 - Present
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Special Projects Manager
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Sep 2017 - Mar 2018
• Lead specialized design team to produce engaging marketing collateral for store and ecommerce experience. • Measured effectiveness of marketing efforts and ROI. • Managed special project marketing budget. • Worked across teams to facilitate best practices, uphold company brand standards and drive towards mutually beneficial goals. • Worked with outside suppliers to negotiate the best price.
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Creative Supervisor
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Apr 2002 - Sep 2017
• Strategically managed advertising copy production, graphic design, prepress, photography and website content. • Developed creative briefs and project timelines to keep fast moving projects on track from creation through completion.
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Advertising Specialist
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Sep 2000 - Apr 2002
• Concepted and designed effective promotional material for a variety of media. • Trained new graphic designers and copywriters.
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Senior Advetising Copywriter
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Jan 1998 - Sep 2000
• Created accurate, engaging promotional copy.
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Walleyes For Tomorrow
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United States
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Non-profit Organization Management
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Media Coordinator
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Jan 1997 - Jan 1998
• Designed newsletter and developed organization’s website. • Represented organization at fundraising events. • Designed newsletter and developed organization’s website. • Represented organization at fundraising events.
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Mercy Medical Center
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing Specialist
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Apr 1996 - Apr 1997
• Designed promotional material for hospital events. • Designed promotional material for hospital events.
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Education
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University of Wisconsin Oshkosh
Bachelor of Arts - BA,, Journalism, emphasis on Advertising, Public Relations