Laurel Esstman

Senior Programmatic Manager at Backbone Media
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Contact Information
us****@****om
(386) 825-5501
Location
Grand Rapids, Michigan, United States, US

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Credentials

  • Trading Essentials Certification
    The Trade Desk
    Nov, 2022
    - Nov, 2024
  • Display & Video 360 Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Partner Manager Certification
    Impact
    Oct, 2020
    - Nov, 2024
  • Big Data Foundations - Level 1
    IBM
    Oct, 2018
    - Nov, 2024
  • Amazon DSP Campaigns Certification
    Amazon
    Sep, 2023
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Mar, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Aug, 2019
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Jan, 2021
    - Nov, 2024

Experience

    • United States
    • Marketing Services
    • 100 - 200 Employee
    • Senior Programmatic Manager
      • Nov 2022 - Present

    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Senior Associate, Programmatic
      • Sep 2021 - Nov 2022

      Client: Kroger Client: Kroger

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Internet Marketing Consultant, Affiliate & Programmatic
      • Sep 2020 - Sep 2021

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Value Added Services-Part Time Marketing Associate
      • Aug 2019 - Dec 2019

    • Value Added Services-Marketing Intern
      • May 2019 - Aug 2019

    • United States
    • Non-profit Organization Management
    • 700 & Above Employee
    • Vice President of Finance
      • Dec 2017 - Jan 2019

      •Peer-elected by 300 member chapter to oversee all chapter budgets, member dues, and facility bills •Develop and maintain a $1,000,000 operational budget, allowing the chapter to uphold financial commitments and support ~35 philanthropic, scholarship, and recruitment programs •Manage collection of $200,000 in activity fees and philanthropic donations from 300 members, including establishing a process for late penalty assessment •Peer-elected by 300 member chapter to oversee all chapter budgets, member dues, and facility bills •Develop and maintain a $1,000,000 operational budget, allowing the chapter to uphold financial commitments and support ~35 philanthropic, scholarship, and recruitment programs •Manage collection of $200,000 in activity fees and philanthropic donations from 300 members, including establishing a process for late penalty assessment

    • Business Consultant
      • Jun 2018 - Jul 2018

      •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office… Show more •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office activities Show less •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office… Show more •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office activities Show less

    • Camp Counselor
      • Jun 2016 - Aug 2017

      •Led team of camp counselors as the Unit Head, developing activities for 30 children in second to third grade and maintaining responsibility for camper safety •Supervised 20 children in first-fifth grade each summer, helping campers understand their Jewish identity while participating in other camp activities •Led team of camp counselors as the Unit Head, developing activities for 30 children in second to third grade and maintaining responsibility for camper safety •Supervised 20 children in first-fifth grade each summer, helping campers understand their Jewish identity while participating in other camp activities

    • Non-profit Organizations
    • 700 & Above Employee
    • Sports and Aquatics Staff
      • Jun 2015 - Aug 2016

      •Refereed youth basketball, instructing players on fundamental skills while promoting teamwork and sportsmanship during games •Operated Snack Shack concession stand, with responsibility for opening / closing the stand as well as purchasing food, cooking food, and working the cash register •Refereed youth basketball, instructing players on fundamental skills while promoting teamwork and sportsmanship during games •Operated Snack Shack concession stand, with responsibility for opening / closing the stand as well as purchasing food, cooking food, and working the cash register

Education

  • University of Colorado Boulder - Leeds School of Business
    Bachelor of Business Administration - BBA, Operations Management and Marketing
  • University of the Western Cape

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