Laurel Esstman
Senior Programmatic Manager at Backbone Media- Claim this Profile
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Bio
Credentials
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Trading Essentials Certification
The Trade DeskNov, 2022- Nov, 2024 -
Display & Video 360 Certification
GoogleOct, 2022- Nov, 2024 -
Partner Manager Certification
ImpactOct, 2020- Nov, 2024 -
Big Data Foundations - Level 1
IBMOct, 2018- Nov, 2024 -
Amazon DSP Campaigns Certification
AmazonSep, 2023- Nov, 2024 -
Advanced Google Analytics
GoogleMar, 2020- Nov, 2024 -
Google Analytics for Beginners
GoogleAug, 2019- Nov, 2024 -
Google Ads Video Certification
GoogleJan, 2021- Nov, 2024
Experience
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Backbone Media
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United States
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Marketing Services
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100 - 200 Employee
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Senior Programmatic Manager
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Nov 2022 - Present
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dentsu
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Japan
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Advertising Services
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700 & Above Employee
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Senior Associate, Programmatic
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Sep 2021 - Nov 2022
Client: Kroger Client: Kroger
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Rise Interactive
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United States
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Advertising Services
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300 - 400 Employee
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Internet Marketing Consultant, Affiliate & Programmatic
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Sep 2020 - Sep 2021
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Arrow Electronics
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United States
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Technology, Information and Internet
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700 & Above Employee
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Value Added Services-Part Time Marketing Associate
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Aug 2019 - Dec 2019
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Value Added Services-Marketing Intern
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May 2019 - Aug 2019
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Alpha Chi Omega Fraternity, Inc.
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United States
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Non-profit Organization Management
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700 & Above Employee
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Vice President of Finance
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Dec 2017 - Jan 2019
•Peer-elected by 300 member chapter to oversee all chapter budgets, member dues, and facility bills •Develop and maintain a $1,000,000 operational budget, allowing the chapter to uphold financial commitments and support ~35 philanthropic, scholarship, and recruitment programs •Manage collection of $200,000 in activity fees and philanthropic donations from 300 members, including establishing a process for late penalty assessment •Peer-elected by 300 member chapter to oversee all chapter budgets, member dues, and facility bills •Develop and maintain a $1,000,000 operational budget, allowing the chapter to uphold financial commitments and support ~35 philanthropic, scholarship, and recruitment programs •Manage collection of $200,000 in activity fees and philanthropic donations from 300 members, including establishing a process for late penalty assessment
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EESA (Entrepreneurship and Enpowerment in South Africa)
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Cape Town Area, South Africa
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Business Consultant
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Jun 2018 - Jul 2018
•Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office… Show more •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office activities Show less •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office… Show more •Collaborated with a multi-national team to perform comprehensive analysis of two local entrepreneurs’ businesses, devising and implementing 9 improvements across functional areas to improve operations •Led market segmentation analysis and sales planning exercise, identifying target segments to re-position the client’s brand and grow its customer base •Designed and implemented marketing programs and bookkeeping systems, increasing efficiency through streamlined front and back office activities Show less
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Jewish Comunity Center (Camp Shai)
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Greater Denver Area
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Camp Counselor
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Jun 2016 - Aug 2017
•Led team of camp counselors as the Unit Head, developing activities for 30 children in second to third grade and maintaining responsibility for camper safety •Supervised 20 children in first-fifth grade each summer, helping campers understand their Jewish identity while participating in other camp activities •Led team of camp counselors as the Unit Head, developing activities for 30 children in second to third grade and maintaining responsibility for camper safety •Supervised 20 children in first-fifth grade each summer, helping campers understand their Jewish identity while participating in other camp activities
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Jewish Community Center
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Non-profit Organizations
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700 & Above Employee
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Sports and Aquatics Staff
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Jun 2015 - Aug 2016
•Refereed youth basketball, instructing players on fundamental skills while promoting teamwork and sportsmanship during games •Operated Snack Shack concession stand, with responsibility for opening / closing the stand as well as purchasing food, cooking food, and working the cash register •Refereed youth basketball, instructing players on fundamental skills while promoting teamwork and sportsmanship during games •Operated Snack Shack concession stand, with responsibility for opening / closing the stand as well as purchasing food, cooking food, and working the cash register
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Education
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University of Colorado Boulder - Leeds School of Business
Bachelor of Business Administration - BBA, Operations Management and Marketing -
University of the Western Cape