Experience

La Clique UGC

• France
• Marketing Services
• 1 - 100 Employee

• La Clique UGC Co-founder

  • Jan 2023 - Present

  Our agency supports companies in all sectors to maximize the impact of their UGC (User Generated Content) style advertising campaigns. Whether you have products to promote, training to offer, a hotel to showcase, or anything else, you can benefit from this strategy that highlights user-generated content. If you're overwhelmed by TikTok, don't know how to get the most out of Reels, want to increase your ROI and conversion rate on Facebook, or are short on time and expertise to manage content creation in-house, our offer is for you. We take charge of all aspects of content creation, from market research and data collection to video finalization, including scriptwriting, editing, layout, filming, creative direction, voiceovers, subtitles, and sound. We have a team of hand-picked and in-house trained creators that we select based on your goals, platforms, and demographic target. Trust our expertise to boost your presence on social media and reach your objectives! Show less


Indépendant
• Movies, Videos, and Sound
• 100 - 200 Employee
• Ecommerce Business Owner

  • Sep 2017 - Present


HP

• Azerbaijan
• Online Media

• Online Content/Merch. Country Lead <E-commerce/Email Marketing> | HP Online Store Switzerland

  • May 2016 - Jul 2017

  http://store.hp.com/SwitzerlandStore/• I act as the front-end gatekeeper and ensure the right content appears at the right time in line with HP brand guidelines.• I brief and/or implement briefs to or from other contributors and team members. • I create landing pages, weekly newsletters for SMB and Consumers + Transactional emails.• I design assets, write seo optimized content.• I merchandize the in-Store search engine using custom promotions, synonyms and auto-completion.• I make sure that key decisions are based on analyzed data. I am accountable for making or advising prompt data-driven decisions to improve the online experience and sales figures.• I test new functionalities introduced to the Store or our systems and give feedback based on my experience.• I contribute to existing workflows and make suggestions for improvement whenever possible.• I translate content from German / English to French. Show less

• Online Content Specialist <E-commerce ; Email Marketing> | HP Online Store Switzerland

  • Jul 2015 - Apr 2016

  Responsible for : • Designing sales focused graphics for the Online Store + Graphics for Email Marketing Campaigns, Ads, Affiliates, Posters.• Creation of Landing Pages (CMS, HTML, CSS)• Creation of the weekly Email Marketing Campaigns for Public and SMB Consumers in English, German and French.• Managing editorial calendar and ensuring the right content appears at the right time whilst maintaining the highest standards. • Creation, localization and implementation of content. • Daily engagement with Business teams to evaluate top/bottom selling styles and refine go-forward plan for site and marketing content.• Review and provide insight to business owners on daily, weekly and monthly KPI’s• Find and contribute to the fixing of possible bugs appearing on the existing Store experience.http://store.hp.com/SwitzerlandStore/ Show less



SmartFocus

• Software Development

• E-mail Marketing - Technical Account Consultant - Criteo

  • Jan 2015 - Jul 2015

  Dedicated Technical Account Consultant for a well known personalized retargeting company client of SmartFocus that enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website

• E-Mail Marketing - Technical Support Analyst

  • Aug 2013 - Jul 2015

  SmartFocus is the intelligent, personalized, omni-channel marketingglobal leader.As a Technical Support Analyst, I offer technical expertise and advices on our different solutions:- SmartFocus Engage Email, Social & Mobile.- SmartFocus Engage Offers : to boost retailers ROI.- SmartFocus Marketing Intelligence and Insights : to helps our clients understand their customers buying behavior. In other words, I troubleshoot, fix and advise our prestigious clients in industries as diverse as retail, travel and entertainment, media, publishing and financial services on : • Campaign settings : Standard Campaigns, A/B Tests, Triggers.• Responsive Email Design - CSS / Best Practices of html.• Email Delivrability issue, Delivrability Best pratices & Web marketing strategy.• Landing Pages & Webform Creation.• API Rest/SOAP, Webservices, XML and Dynamic Content.• Statistics.• Data Management Import, Export, Segmentation, Synchro, Analysis• Analytics.• Mobile Application.• Connectors & Integrations (w/ CRM, web analytics and eCommerce applications such as SalesForce, Magento, Microsoft Dynamics, Tagcommander, Returnpath etc).• Social Media Integration.• Personalization ( to send relevant recommendations and offers based on customer’s web purchase behavior, favorite content and location)• CRM : SalesForce• Issue & Project Tracking Software : JiraAnd because sharing is caring and there is no delight in owning anything unshared, I like to write Knowledge Base Articles (in English) whenever I find out something is missing. Show less