Experience

Yedao Inc

• United States
• Medical Practices

• Co-Founder & VP

  • 2016 - Present

  Lead Yedao Group in its global development and personally oversee the strategic and creative efforts on incubated, licensed or owned brand from Europe, China and USA. Each brand is aimed at developing a direct to consumer approach and distributed globally thanks to three corps pillars:- Strong supply chain control and fulfillment channels- Online marketing and influencer programs- Iterative branding and product strategyThrough the years, the company has closed successfully 3 round of investments and is projecting to go IPO in the coming one to two years.In 2019, Yedao was also elected in the top 50 Cross Border Chinese Brand by Facebook and KPMG, next to Alibaba and Lenovo.



GrandeNova Brand Management Co. Ltd

• Founder & CEO

  • Feb 2019 - Present

  Brand incubator and licensing in order to offer online and offline support for direct to consumer brands to expand in the Asian market -- from supply channeling to distribution.



Oak & Knight

• China
• Wholesale

• Founder & CEO

  • Feb 2015 - Jun 2016

  Oak&Knight is an innovative e-commerce company based in Shanghai that provides local families with high-quality products designed and made in Europe and is especially focused on products for mothers and infants.Reaching the Chinese Market is a complex challenge for Western companies and there have been many examples where manufacturers, brands and even other e-Commerce companies (such as Ebay or Amazon) have not been so successful in penetrating this market. Oak&Knight proposed a unique integrated solution and direct channel from e-Commerce, logistics to trading services and market research to help vendors overcome the many challenges to reach the huge Chinese consumer base.Lead & Structured:- The company's functional management and organizational system- The e-commerce platform development - Our fundraising ventures & expansion activities (factories partnership, corporate alliances etc.)- Our products sourcing in Europe and business partnership with local factories- The company set up in Jiading FTZ & daily company operationsExit: Merged with Yedao Holding in 2015.



Infinitive Design

• United States
• Design Services

• Founder & CEO

  • Jan 2014 - Jun 2015

  Provided branding concepts and direction for Chinese D2C e-commerce companies aimed at branching out to overseas markets. Localization partners included DHL, Google, Facebook and more.Responsible for:- Company structure & creation of services delivered in standard packages- Business development & seminar speaker (along side Google, DHL, Facebook...)- Liaising with clients to determine their requirements and budget- Building & managing client proposals- Working with clients, briefing and advising them project update- Art Direction



Salesupply

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Brand Strategist & Graphic Designer

  • Feb 2014 - Aug 2014



CBi China Bridge

• China
• Business Consulting and Services
• 1 - 100 Employee

• Visual Communication Designer

  • Aug 2013 - Jan 2014



Base Naval de Toulon GFM

• Fusilier Marin

  • Jul 2007 - Aug 2013



Cité du design

• France
• Design Services
• 1 - 100 Employee

• Second to the Exhibition Curator - International Biennial of Design 2010

  • Feb 2010 - Jan 2011

  “ENTREPRISE” was an exhibition of the ESADSE in which hundreds of students were invited to expose their work. They were coming from all over Europe: Reims, Marseilles, Strasbourg, Orléans, Bordeaux, Geneva, Brussels, Rennes, Valence and Barcelona. 5000 square meter - 49 projects exhibited - worked 100h to 140h per week in the last 6 weeks before the actual exhibition.- Scenographic work & settings- Budget bookkeeping - Project management - Lead & coordinated over 100 participants