Experience

MACH Energy

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Feb 2018 - Present

• Marketing Manager

  • Jul 2016 - Present



Verdigris Technologies

• United States

• Business Development and Marketing Intern

  • 2015 - 2015

  Developed new B2B business model for long-term, strategic distribution partnerships with MEP, construction, and design firms. Conducted comprehensive research on California Title 24, AB 758 building energy efficiency standards, zero net-energy buildings, and LEED certification. Identified challenges to compliance, creating a unique value proposition and forming new markets and opportunities for Verdigris' energy metering technology. - Collaborated with engineering and product development teams to create new value propositions, pricing tiers, and partnership options. - Facilitated relationships and interviewed professional engineers, industry groups, and state and local utilities. - Researched and applied to various grants and programs, including the California Emerging Technologies Coordinating Council, City of Palo Alto, and NYSERDA. - Solicited product feedback to advocate and enhance customer experience.



Buyang Development Corporation

• Project Manager Intern, Energy Efficiency

  • Jan 2014 - Dec 2014

  Analyzed energy consumption in commercial buildings and established benchmarks for energy efficiency project of a boutique hotel in Seoul, South Korea. Reviewed client’s energy consumption, identified sources of demand, researched demand management solutions and energy efficiency upgrades. Proposed recommendations, identified key performance indicators, and coordinated retrofit efforts, resulting in significant energy savings for client. - Assisted in planning and scheduling of energy efficiency project timeline, monitored and tracked milestones and deliverables. - Liaised with and presented to stakeholders throughout project cycle. - Drafted and submitted budget proposals and status reports. - Managed multiple deadlines and ensured standards and compliance.



CTPartners

• IT Services and IT Consulting
• 1 - 100 Employee

• Project Coordinator, Commodities Practice

  • 2011 - 2012

  - Assisted in the research, facilitation, and presentation of talent acquisition for partners. - Identified and analyzed current trends and in utilities and commodities markets for monthly company and client presentations. - Evaluated, created, and updated organizational charts of multinational banks and commodities corporations, supported contracts, and documented updates on searches for internal and external meetings. - Managed multiple deadlines and communications between clients and internal cross functional teams.



Freelance Consultant

• Airlines and Aviation

• Marketing Professional

  • 2007 - 2012

  Online Marketing and Analytics - Executed direct marketing promotions through database management, direct mail, deployment of CAN-SPAM compliant email campaigns and quality assurance processes, reaching an audience of over 14 million at UBM United Business Media / Tech Web. - Consulted on audience selection, testing strategies and campaign tracking and optimization, leading to increased business and customer registration in company sponsored internationally recognized industry events. - Analyzed post-event marketing effectiveness and researched industry best practices for monthly reports. SEO / SEM - Generated optimized content, launched website features, and created landing pages. - Designed and executed A/B tests on landing pages to improve website traffic and performance. - Researched and aggregated marketing trends, web analytics, and performance metrics for client presentations. - Experience in hand-coding websites using HTML, CSS, Javascript, keyword analysis, content optimization, Google AdWords. Product Marketing - Extensive experience in market research and analysis. Defined target customers, competitor analysis, and distribution channels for various outbound and product marketing strategies. - Gathered customer insights to improve customer engagement, created collateral, monitored and tracked milestones and deliverables. - Supported Director of Digital Marketing by implementing multi-channel marketing campaigns through social media, search engine optimization, and online advertising for Fortune 500 companies.



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Department Administrator

  • 2007 - 2008

  Department Administrator for Asian Languages Department Administrator for Asian Languages