Laura Chen

Product Launch Manager at Boss Audio Systems
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area, US
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency
  • Spanish Elementary proficiency

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Credentials

  • Google Display Ads
    Google
    Oct, 2020
    - Sep, 2024
  • Google My Business
    Google
    May, 2020
    - Sep, 2024
  • Amazon Sponsored Ads
    Amazon
    Nov, 2019
    - Sep, 2024
  • Facebook Ads
    Facebook
    Aug, 2019
    - Sep, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Jul, 2019
    - Sep, 2024
  • Google Tag Manager
    Analytics Mania
    Jul, 2019
    - Sep, 2024
  • Google Data Studio
    Google
    Mar, 2019
    - Sep, 2024
  • Hubspot Inbound Marketing Certification
    HubSpot Academy
    Jul, 2019
    - Sep, 2024
  • Google Ads
    Google
    Apr, 2019
    - Sep, 2024
  • Google Analytics Individual Certification
    Google
    Jan, 2019
    - Sep, 2024

Experience

  • Boss Audio Systems
    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • Product Launch Manager
      • Dec 2020 - Present

    • Digital Marketing Analyst
      • Nov 2019 - Dec 2020

  • Campus Management Corp.
    • United States
    • Software Development
    • 100 - 200 Employee
    • Digital Marketing Analytics Intern
      • Jun 2019 - Aug 2019

      ● Google Ads.● Visualization in Google Data Studio and Google Analytics. ● SEO and SEM strategy.● Website Tagging using Google Tag Manager and Hubspot.

  • University of Rochester - Simon Business School
    • United States
    • Higher Education
    • 100 - 200 Employee
    • Digital Promotion Project of Simon Business School Application (Practicum)
      • Jan 2019 - Jun 2019

    • Digital Marketing Project of Logitech (Practicum)
      • Jan 2019 - Mar 2019

    • New Product Launch of Wegmans (Practicum)
      • Jan 2019 - Feb 2019

  • Amazon Web Services
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Intern, Marketing Department
      • Jan 2018 - Jun 2018

      ● Website: Adobe Analytics and Adove CQ5.● Social media content strategy. ● Dashboard: Salesforce, Excel.● Paid media strategy: LinkedIn.

  • Arla Foods
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Incubation Intern, New Product Development Department
      • Jul 2017 - Dec 2017

      New product launch strategy

  • Mars
    • United States
    • Design Services
    • 1 - 100 Employee
    • Business Intelligence Intern, Chocolate Category Management
      • Dec 2016 - Mar 2017

      ● Database: SQL, Nielsen, Access.● Data analytics and reporting.

  • Chinese Academy of Financial Inclusion
    • China
    • Research Services
    • 1 - 100 Employee
    • Assistant Research Analyst
      • Jun 2016 - Aug 2016

  • New Oriental Education & Technology Group
    • China
    • Education Administration Programs
    • 100 - 200 Employee
    • Marketing Intern, Marketing Department
      • Jul 2015 - Apr 2016

Education

  • University of Rochester - Simon Business School
    Master of Science - MS, Marketing Analytics
    2018 - 2019
  • Renmin University of China
    Bachelor of Management, Management Science and Engineering
    2014 - 2018
  • Columbia University in the City of New York
    Summer School, Business Administration and Management, General
    2016 - 2016

Community

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