Experience

UPBrand

• Vietnam
• Technology, Information and Internet

• Senior Brand Manager

  • Aug 2021 - Present



Brado

• United States
• Marketing Services
• 1 - 100 Employee

• Associate Director, Creative Strategy, Digital Center of Excellence

  • Sep 2020 - Jul 2021

  - Act as strategic partner to help clients solve their most pressing marketing challenges and create inspiring deliverables to help them take action - Lead every stage of the market research and strategic process including, research design, moderation, analysis, workshop facilitation and presentation, report writing and overall team alignment- Translate data and observations into insightful, focused recommendations on how to craft breakthrough positioning and communications- Provide leadership, experimentation, support and training for all new digital tools and research processes in order to offer creative solutions to clients’ ever-evolving challenges

• Senior Manager, Creative Strategy, Digital Center of Excellence

  • Jan 2019 - Sep 2020

• Senior Manager, Project Management

  • Oct 2017 - Jan 2019

  - Strategically managed and oversaw project life cycle for global qualitative market research initiatives- Collaborated with a cross-functional team to create cost estimates and proposals that align with clients' budget, objectives, timing and strategy- Maintained effective communication with nationwide and global clients, vendors and facilities on all aspects of the project - Identified, vetted and implemented new digital tools in coordination with the Digital Center of Excellence to increase efficiency and quality of participant recruitment and research execution

• Manager, Project Management

  • Sep 2016 - Jan 2019

• Associate Manager, Project Management

  • Jun 2015 - Sep 2016

• Assistant Project Manager/Office Manager

  • Sep 2014 - Jun 2015



Maritz Travel

• United States
• Events Services
• 1 - 100 Employee

• Project Manager (Contract)

  • Mar 2014 - Jul 2014

  - Primary client liaison and support staff, focusing on planning 8 summer regional meetings nationwide- Coordinated all program planning from pre-sale stage to final billing, while providing unparalleled levels of customer service on all travel programs. - Forecasted all program budget variations and working closely with client contact to understand and meet program objectives/outcomes. - Primary client liaison and support staff, focusing on planning 8 summer regional meetings nationwide- Coordinated all program planning from pre-sale stage to final billing, while providing unparalleled levels of customer service on all travel programs. - Forecasted all program budget variations and working closely with client contact to understand and meet program objectives/outcomes.



ALIVE Magazine

• Book and Periodical Publishing

• Assistant to the St. Louis Fashion Week Executive Producer

  • Jan 2013 - Mar 2013

  - Seating Chart design and execution - Managed intern team for Spring Fashion Week Events - On-site coordinator and front of house management - Seating Chart design and execution - Managed intern team for Spring Fashion Week Events - On-site coordinator and front of house management

• Marketing and Events Intern

  • May 2012 - Oct 2012

  - Head Intern of Saint Louis Fashion Week - Assisted and supported marketing staff with marketing and sales process, including research, event planning, and sponsorship sales. - Created social media campaigns and press release strategies for ALIVE events, specifically Saint Louis Fashion Week- Created event recaps for participating sponsors and partners utilizing In-Design - Head Intern of Saint Louis Fashion Week - Assisted and supported marketing staff with marketing and sales process, including research, event planning, and sponsorship sales. - Created social media campaigns and press release strategies for ALIVE events, specifically Saint Louis Fashion Week- Created event recaps for participating sponsors and partners utilizing In-Design