Laura Stotesbury
Head of Marketing at Waterford Technologies- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
James Daly
I had the good fortune of working with Laura throughout the course of the Next Generation Management Module of my Master’s Program (Msc eCommerce) in Dublin City University in 2011-12 (Laura was completing MBS in Marketing). Laura was a thoroughly excellent team-player and leader of a multi-disciplinary team of Masters students. She has a very strong work ethic and ability to foster enthusiasm and a results driven ethos within a team. Large organizations would benefit from Laura’s ability to network effectively, and deliver on fast-paced, complex projects with overlapping deadlines. I would have absolutely zero hesitation in recommending Laura based on my experience of the work we completed together during our Masters programs.
Pierre McDonagh
Laura was a BBS Honours graduate from Trinity College Dublin when she joined DCU to read the MSc in Marketing in 2011-12 on which I taught her Sustainability Marketing during the second semester. As an educator it is always great to have a fellow educator join your class to stimulate discussion and lead a team both of which she did par excellence. For instance her team won the Johnson and Johnson externship account work for their outstanding ideas on how sustainability will impact the disposable contact lens market. She had to work with complex carbon foot printing data and with engineering colleagues at Rutgers to resolve the best client advice for this live project. Laura has a consistent record of academic excellence in her postgraduate studies. She just keeps winning no doubt related to her addiction to sports but also because her enthusiasm is infectious for others who follow her example! We were disappointed when she announced she was heading to industry not academia after her studies but not surprised. The quality of her academic work across all subjects, time management and time keeping are excellent. Laura is a confident and relaxed presenter and uses media very well. She is professional in all client meetings and represented the University extremely well. I have absolutely no hesitation in recommending her unreservedly to any future employer. Laura will be leading a marketing team in the future using her digital marketing skills to the full. She is pleasant, presentable and a very capable individual. Laura has a bright career ahead of her and will be an asset to any marketing led organisation either in Ireland or overseas in the future
James Daly
I had the good fortune of working with Laura throughout the course of the Next Generation Management Module of my Master’s Program (Msc eCommerce) in Dublin City University in 2011-12 (Laura was completing MBS in Marketing). Laura was a thoroughly excellent team-player and leader of a multi-disciplinary team of Masters students. She has a very strong work ethic and ability to foster enthusiasm and a results driven ethos within a team. Large organizations would benefit from Laura’s ability to network effectively, and deliver on fast-paced, complex projects with overlapping deadlines. I would have absolutely zero hesitation in recommending Laura based on my experience of the work we completed together during our Masters programs.
Pierre McDonagh
Laura was a BBS Honours graduate from Trinity College Dublin when she joined DCU to read the MSc in Marketing in 2011-12 on which I taught her Sustainability Marketing during the second semester. As an educator it is always great to have a fellow educator join your class to stimulate discussion and lead a team both of which she did par excellence. For instance her team won the Johnson and Johnson externship account work for their outstanding ideas on how sustainability will impact the disposable contact lens market. She had to work with complex carbon foot printing data and with engineering colleagues at Rutgers to resolve the best client advice for this live project. Laura has a consistent record of academic excellence in her postgraduate studies. She just keeps winning no doubt related to her addiction to sports but also because her enthusiasm is infectious for others who follow her example! We were disappointed when she announced she was heading to industry not academia after her studies but not surprised. The quality of her academic work across all subjects, time management and time keeping are excellent. Laura is a confident and relaxed presenter and uses media very well. She is professional in all client meetings and represented the University extremely well. I have absolutely no hesitation in recommending her unreservedly to any future employer. Laura will be leading a marketing team in the future using her digital marketing skills to the full. She is pleasant, presentable and a very capable individual. Laura has a bright career ahead of her and will be an asset to any marketing led organisation either in Ireland or overseas in the future
James Daly
I had the good fortune of working with Laura throughout the course of the Next Generation Management Module of my Master’s Program (Msc eCommerce) in Dublin City University in 2011-12 (Laura was completing MBS in Marketing). Laura was a thoroughly excellent team-player and leader of a multi-disciplinary team of Masters students. She has a very strong work ethic and ability to foster enthusiasm and a results driven ethos within a team. Large organizations would benefit from Laura’s ability to network effectively, and deliver on fast-paced, complex projects with overlapping deadlines. I would have absolutely zero hesitation in recommending Laura based on my experience of the work we completed together during our Masters programs.
Pierre McDonagh
Laura was a BBS Honours graduate from Trinity College Dublin when she joined DCU to read the MSc in Marketing in 2011-12 on which I taught her Sustainability Marketing during the second semester. As an educator it is always great to have a fellow educator join your class to stimulate discussion and lead a team both of which she did par excellence. For instance her team won the Johnson and Johnson externship account work for their outstanding ideas on how sustainability will impact the disposable contact lens market. She had to work with complex carbon foot printing data and with engineering colleagues at Rutgers to resolve the best client advice for this live project. Laura has a consistent record of academic excellence in her postgraduate studies. She just keeps winning no doubt related to her addiction to sports but also because her enthusiasm is infectious for others who follow her example! We were disappointed when she announced she was heading to industry not academia after her studies but not surprised. The quality of her academic work across all subjects, time management and time keeping are excellent. Laura is a confident and relaxed presenter and uses media very well. She is professional in all client meetings and represented the University extremely well. I have absolutely no hesitation in recommending her unreservedly to any future employer. Laura will be leading a marketing team in the future using her digital marketing skills to the full. She is pleasant, presentable and a very capable individual. Laura has a bright career ahead of her and will be an asset to any marketing led organisation either in Ireland or overseas in the future
James Daly
I had the good fortune of working with Laura throughout the course of the Next Generation Management Module of my Master’s Program (Msc eCommerce) in Dublin City University in 2011-12 (Laura was completing MBS in Marketing). Laura was a thoroughly excellent team-player and leader of a multi-disciplinary team of Masters students. She has a very strong work ethic and ability to foster enthusiasm and a results driven ethos within a team. Large organizations would benefit from Laura’s ability to network effectively, and deliver on fast-paced, complex projects with overlapping deadlines. I would have absolutely zero hesitation in recommending Laura based on my experience of the work we completed together during our Masters programs.
Pierre McDonagh
Laura was a BBS Honours graduate from Trinity College Dublin when she joined DCU to read the MSc in Marketing in 2011-12 on which I taught her Sustainability Marketing during the second semester. As an educator it is always great to have a fellow educator join your class to stimulate discussion and lead a team both of which she did par excellence. For instance her team won the Johnson and Johnson externship account work for their outstanding ideas on how sustainability will impact the disposable contact lens market. She had to work with complex carbon foot printing data and with engineering colleagues at Rutgers to resolve the best client advice for this live project. Laura has a consistent record of academic excellence in her postgraduate studies. She just keeps winning no doubt related to her addiction to sports but also because her enthusiasm is infectious for others who follow her example! We were disappointed when she announced she was heading to industry not academia after her studies but not surprised. The quality of her academic work across all subjects, time management and time keeping are excellent. Laura is a confident and relaxed presenter and uses media very well. She is professional in all client meetings and represented the University extremely well. I have absolutely no hesitation in recommending her unreservedly to any future employer. Laura will be leading a marketing team in the future using her digital marketing skills to the full. She is pleasant, presentable and a very capable individual. Laura has a bright career ahead of her and will be an asset to any marketing led organisation either in Ireland or overseas in the future
Credentials
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Hubspot Inbound Certified
HubSpot AcademyAug, 2017- Nov, 2024
Experience
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Waterford Technologies
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Ireland
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Software Development
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1 - 100 Employee
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Head of Marketing
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Apr 2019 - Present
Marketing and Communications strategist across Ireland, UK, and the US. As part of the senior management team at Waterford Technologies, my role is focused on leading the marketing and communications strategy, driving brand awareness, demand generation, revenue growth, customer marketing, sales support, and engagement among clients, partners and employees. Marketing and Communications strategist across Ireland, UK, and the US. As part of the senior management team at Waterford Technologies, my role is focused on leading the marketing and communications strategy, driving brand awareness, demand generation, revenue growth, customer marketing, sales support, and engagement among clients, partners and employees.
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Taxback International
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Ireland
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Financial Services
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100 - 200 Employee
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Senior Marketing Manager
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Oct 2017 - Apr 2019
The best thing about my job is working in a high growth target environment. Taxback International is emerging from a period of significant organisational change and is expanding rapidly as awareness of the VAT opportunity is increasing through Taxback International's education and market reach into new territories globally. As Senior Marketing Manager my responsibility is to establish a dedicated value focused and portfolio-integrated marketing function, while maximising teamwork, expertise and driving a global marketing strategy. Job Description• Strategic insight to, Planning, Delivery and Reporting of Marketing activity globally on the Taxback International portfolio.• Initiating and executing online and offline marketing initiatives, integrating online and new media, email, print, direct mails, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing activities. • Establishing effective working relationships with sales and operations to ensure that the Taxback International services are implemented through sales enablement and marketing demand generations programs. • Developing, establishing and maintaining marketing strategies to meet organisational objectives.• Managing the marketing, advertising and promotional activities for the company.• Developing and delivering appropriate field sales enablement tools globally on Taxback International’s portfolio of services.• Providing feedback into product development and service offers and participating in their development; collaborating to create, launch and track performance of product and service offering in our markets.
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Marketing Manager
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Apr 2015 - Oct 2017
Job Description • Initiating and executing online and offline marketing initiatives, integrating online and new media, email, print, direct mails, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing activities. • Establishing effective working relationships with sales and operations to ensure that the Taxback International services are implemented through sales enablement and marketing demand generations programs. • Developing, establishing and maintaining marketing strategies to meet organisational objectives. • Managing the marketing, advertising and promotional activities for the company.• Developing and delivering appropriate field sales enablement tools. • Providing feedback into product development and service offers and participating in their development; collaborating to create, launch and track performance of product and service offering in our markets. Taxback International is the world's largest non-franchised global VAT services provider, committed to providing our clients with quality of service in smarter VAT solutions since 1996. We offer simple solutions aiming to make life easier for our clients. Our secure cutting edge technology ensures fast account setup, simple transfer of receipts and an easy overview of your VAT returns, leaving more time for you to take care of business.We provide VAT services in:• Foreign VAT Recovery• Domestic VAT Recovery• Cross Border VAT Compliance (managing VAT registrations and the filing of tax, ECSL and Intra)• Reviews of VAT Compliance• Distance Selling Registrations • International VAT Consulting• VAT Expense & Travel Policy Review• VAT Expense Code Review
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Digital Marketing Executive
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Oct 2013 - Apr 2015
Job Description • Plan marketing and branding objectives• Analyse market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Leveraging digital media technology to develop the Taxback International message• Creating, managing and growing business presence across social media channels, including but not limited to blogs, Twitter, Facebook, LinkedIn, YouTube and Instagram. • Leveraging measurement tools to provide progress reports • Managing online brand and product campaigns to raise brand awareness• Improving the usability, design, content and conversion of the company’s website • Ensure brand messages are consistent.• Lead all areas of content generation and production across all media platforms.• Expand product solutions and offerings.• Prepare marketing strategies alongside other company executives and staff.• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
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Grand Hotel Malahide
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Ireland
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Hospitality
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1 - 100 Employee
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Research and Marketing Executive
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Jan 2013 - Sep 2013
Monitoring, planning and implementing an effective communication strategy using the company's social media sites. Liaising and coordinating advertisement campaignsResearching and assisting in the production of marketing collateral. Email marketing and maintenance of databases. Monitoring, Planning and Design of the Grand Hotel and the Marine Hotel NewsletterEvent management. Market Research, analysis of data and compilation of reports. Monitoring, planning and implementing an effective communication strategy using the company's social media sites. Liaising and coordinating advertisement campaignsResearching and assisting in the production of marketing collateral. Email marketing and maintenance of databases. Monitoring, Planning and Design of the Grand Hotel and the Marine Hotel NewsletterEvent management. Market Research, analysis of data and compilation of reports.
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Marketing Consultant- Contract
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Nov 2012 - Jan 2013
Worked as a Digital Research and Marketing Consultant at Goodwin's Building Supplies. Worked as a Digital Research and Marketing Consultant at Goodwin's Building Supplies.
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Dublin City University
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Ireland
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Higher Education
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700 & Above Employee
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MBS Marketing
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Sep 2011 - Oct 2012
Through this masters I was involved in various elements of traditional but predominantly digital marketing communications. The course allowed me to work with live clients across numerous projects, working as part of a team to create a new brand development campaign for Vodafone, a sustainability initiative for Vistakon (under their parent company Johnson and Johnson), a digital marketing campaign with AIM Cash and Carry, event planning with UNICEF to name but a few, these projects have given me real life experience dealing with brands and communicating with clients. Part of the course was focused on Next Generation Management, a module which is focused on personal development through innovation and client based team projects; working with students across the business academic, from Business management as well as E-Commerce. Through Personal Development, Research, Business and Society and Digital Marketing, the Next Generation Management module has given me a competitive advantage in the working environment. In particular digital communications allowed me to develop a Social media campaign for my client AIM Group, this involved competing in the Google Online Marketing Challenge, creating a SEO report, as well as engaging in Facebook ads, and other forms of social media.My practicum, for which I received a first class honours, involved primary and secondary research into the mobile application development industry. In the final months of my Masters in Marketing, I worked as part of a four person team on a sponsored practicum project in conjunction with the Developer Evangelist team in Microsoft Ireland. I developed a broad collection of skills not only in market research but also across event management, social media communications and data analysis. Please see a description of my practicum below.
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MG101 Introduction to Marketing Tutor
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Feb 2012 - May 2012
Prepared, planned, and delivered two marketing tutorials per week. Undertook associated administrative tasks required such as the correction of group and individual presentations, provided appropriate learner feedback, support and educational advice where necessary.
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Practicum Associate
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Mar 2012 - Sep 2012
In the final months of my Masters in Marketing, I worked as part of a four person team on a sponsored practicum project in conjunction with the Developer Evangelist team in Microsoft Ireland. This project consisted of unbiased thorough primary and secondary research into the mobile app development industry as well as other elements with are listed below. -Assisted Techspectations team in running the Get Digital National Cloud Conference 2012.-Facilitated and attended two mobile app development workshops using MIT App inventor and Jampot App Creator. These workshops allowed me to create my own Mobile applications. -Attending Windows 8 Developer Day, a Microsoft conference on app development and promotion. On the day the practicum team tweeted, and monitored the twitter feed on behalf of the Microsoft Evangelist team, enabling the conference to trend in Dublin and consequently Ireland.-Created a Netnography study in the areas of app development, Microsoft and Windows 8.-Quantitative survey of 950+ mobile app developers globally.-Qualitative interviews with marketing and business professionals across various sectors including finance, sport, NGO.-Qualitative interviews with app development lecturers and students.-The event management of three events in conjunction with Microsoft Ireland and DCU.(App Chat for Business, App Chat Mobile & an App Builder Workshop. -Delivered major report and presented data findings and recommendations to Microsoft.
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Voluntary Marketing Assistant
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2012 - 2012
Assisting in a digital marketing campaign. Promoting the SustainNext EU Conference through digital medias such as blogs, Twitter and Facebook Assisting in a digital marketing campaign. Promoting the SustainNext EU Conference through digital medias such as blogs, Twitter and Facebook
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Resource Teacher
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Mar 2011 - Jun 2011
Resource teacher responsible for students from senior infants up to Sixth Class in a 10-teacher school. Resource teacher responsible for students from senior infants up to Sixth Class in a 10-teacher school.
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Secondary School Teacher
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Sep 2010 - Feb 2011
Acted as a substitute teacher for Business, Maths, CSPE and Leaving Certificate Applied, compiling weekly and monthly plans. In both schools I was one of two teachers in charge of the transition+ year mini companies, helping students with the enterprise and marketing of their mini companies. Acted as a substitute teacher for Business, Maths, CSPE and Leaving Certificate Applied, compiling weekly and monthly plans. In both schools I was one of two teachers in charge of the transition+ year mini companies, helping students with the enterprise and marketing of their mini companies.
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EY
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Internship
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Jun 2008 - Oct 2008
Assisting in projects such as the graduate recruitment campaign, the annual Alumni Golf Outing, breakfast briefings, the ordering of merchandise and the organising of the company photo shoot along with other events. This internship allowed me to take what I had learnt in class and infuse the knowledge into projects. Assisting in projects such as the graduate recruitment campaign, the annual Alumni Golf Outing, breakfast briefings, the ordering of merchandise and the organising of the company photo shoot along with other events. This internship allowed me to take what I had learnt in class and infuse the knowledge into projects.
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Education
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2011 - 2012
Dublin City University
MBS, Marketing -
2004 - 2009
Trinity College, Dublin
Bachelor's degree, Business Studies -
1998 - 2004
Kilkenny College
Second Level Education, Second Level Education
Community
