Laura Shenkar
CEO and founder at Lifestock Inc- Claim this Profile
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Hebrew Professional working proficiency
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Bio
James Ethington
I worked together with Laura on several business development opportunities at Arable, and as a result of Laura's informed and strategic approach, we were able to focus in on an amazing emerging market segment where our product provides differentiated value today and can pioneer new solutions in the future. Laura's work was outstanding, helping us to conduct a comprehensive analysis, research and investigate activity in the market, and deliver a blueprint for the strategy we could follow to deploy rapidly into the market.
Eric Taipale
Laura was instrumental in helping the Sentera team identify and open new opportunities in our go-to-market strategy, anticipating emerging trends in farming and the related market to focus on near-term sales drivers. She brought a keen understanding of how to best communicate our value proposition to early-adopters, and left us with a comprehensive roadmap of next steps to translate this vision into reality. As a result of Laura's informed and strategic approach, we locked in on an outstanding emerging market segment that was a great fit for our current product, and where we could provide differentiated value immediately with opportunities for new solutions going forward. Laura conducted a comprehensive analysis, researched and investigated activity in the market, and delivered a complete blueprint for the tactical strategy we can follow to deploy rapidly into the market.
James Ethington
I worked together with Laura on several business development opportunities at Arable, and as a result of Laura's informed and strategic approach, we were able to focus in on an amazing emerging market segment where our product provides differentiated value today and can pioneer new solutions in the future. Laura's work was outstanding, helping us to conduct a comprehensive analysis, research and investigate activity in the market, and deliver a blueprint for the strategy we could follow to deploy rapidly into the market.
Eric Taipale
Laura was instrumental in helping the Sentera team identify and open new opportunities in our go-to-market strategy, anticipating emerging trends in farming and the related market to focus on near-term sales drivers. She brought a keen understanding of how to best communicate our value proposition to early-adopters, and left us with a comprehensive roadmap of next steps to translate this vision into reality. As a result of Laura's informed and strategic approach, we locked in on an outstanding emerging market segment that was a great fit for our current product, and where we could provide differentiated value immediately with opportunities for new solutions going forward. Laura conducted a comprehensive analysis, researched and investigated activity in the market, and delivered a complete blueprint for the tactical strategy we can follow to deploy rapidly into the market.
James Ethington
I worked together with Laura on several business development opportunities at Arable, and as a result of Laura's informed and strategic approach, we were able to focus in on an amazing emerging market segment where our product provides differentiated value today and can pioneer new solutions in the future. Laura's work was outstanding, helping us to conduct a comprehensive analysis, research and investigate activity in the market, and deliver a blueprint for the strategy we could follow to deploy rapidly into the market.
Eric Taipale
Laura was instrumental in helping the Sentera team identify and open new opportunities in our go-to-market strategy, anticipating emerging trends in farming and the related market to focus on near-term sales drivers. She brought a keen understanding of how to best communicate our value proposition to early-adopters, and left us with a comprehensive roadmap of next steps to translate this vision into reality. As a result of Laura's informed and strategic approach, we locked in on an outstanding emerging market segment that was a great fit for our current product, and where we could provide differentiated value immediately with opportunities for new solutions going forward. Laura conducted a comprehensive analysis, researched and investigated activity in the market, and delivered a complete blueprint for the tactical strategy we can follow to deploy rapidly into the market.
James Ethington
I worked together with Laura on several business development opportunities at Arable, and as a result of Laura's informed and strategic approach, we were able to focus in on an amazing emerging market segment where our product provides differentiated value today and can pioneer new solutions in the future. Laura's work was outstanding, helping us to conduct a comprehensive analysis, research and investigate activity in the market, and deliver a blueprint for the strategy we could follow to deploy rapidly into the market.
Eric Taipale
Laura was instrumental in helping the Sentera team identify and open new opportunities in our go-to-market strategy, anticipating emerging trends in farming and the related market to focus on near-term sales drivers. She brought a keen understanding of how to best communicate our value proposition to early-adopters, and left us with a comprehensive roadmap of next steps to translate this vision into reality. As a result of Laura's informed and strategic approach, we locked in on an outstanding emerging market segment that was a great fit for our current product, and where we could provide differentiated value immediately with opportunities for new solutions going forward. Laura conducted a comprehensive analysis, researched and investigated activity in the market, and delivered a complete blueprint for the tactical strategy we can follow to deploy rapidly into the market.
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Experience
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Lifestock Inc
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Farming
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1 - 100 Employee
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CEO and founder
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Feb 2020 - Present
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Larta Institute
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Principal Advisor
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2017 - Feb 2022
Larta Institute is a technology and science-based start-up accelerator that mentors companies to transform ideas into market-ready, socially-beneficial innovations. Advised start-ups on market assessments and product launches. Introduced African and Asian entrepreneurs at Stockholm Water Week, spurring the creation of new strategic partnerships. Keynoted at Ag Innovation Showcase on water technology market opportunities. Larta Institute is a technology and science-based start-up accelerator that mentors companies to transform ideas into market-ready, socially-beneficial innovations. Advised start-ups on market assessments and product launches. Introduced African and Asian entrepreneurs at Stockholm Water Week, spurring the creation of new strategic partnerships. Keynoted at Ag Innovation Showcase on water technology market opportunities.
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KETOS
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United States
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Information Technology & Services
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1 - 100 Employee
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Strategic Advisor
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Mar 2019 - Jan 2021
IoT water intelligence platform providing predictive modeling and mission-critical insights for water networks and indoor agriculture. Advises CEO, developed launch strategy for agriculture markets. IoT water intelligence platform providing predictive modeling and mission-critical insights for water networks and indoor agriculture. Advises CEO, developed launch strategy for agriculture markets.
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Artemis Water Strategy
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Renewable Energy Semiconductor Manufacturing
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Operations & Business Development Advisor
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2006 - Feb 2020
Clients include S2G Ventures, NatureVest, Sentera, Arable Labs, Blendhub, and Walmart - Advisor to leading food and agtech investor S2G Ventures: Mentored portfolio companies Arable Labs and Sentera - Blendhub: Food technology production platform for emerging plant-based foods providing a global network of containerized, scalable powder blending technologies. Set US launch plan, open sales discussions with leading plant-based brands - Structured tech-driven investment strategy to acquire and upgrade farms on a critical waterway in the Southwestern US, pivoting grower operations for 3-year payback, 10-year 15% ROI with 15% water savings for impact-driven real asset fund NatureVest -Created $200M in water project finance vehicles for Generate Capital -Drove global outreach for innovative water solutions as part of Walmart’s $500M sustainability initiative. Led analysis of water use and identified 300 solutions for landscaping, onsite water treatment, and rainwater harvesting. Designed pilot program which achieved 30% water savings; systems now used at more than 2000 stores. Show less
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Principal
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2000 - 2006
Provided advisory and interim expertise for venture-funded technology companies and investment funds. Focused on building, developing and transforming organizations to drive deployment, early sales, and market leadership. Provided advisory and interim expertise for venture-funded technology companies and investment funds. Focused on building, developing and transforming organizations to drive deployment, early sales, and market leadership.
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Chief Operating Officer
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1997 - 2000
Led company's IPO on Germany’s Neuer Markt Exchange. Oversaw 10X revenue growth and team expansion from 45 to 90 employees. Drove marketing and sales strategy initiatives in early-mover markets – Singapore, South Africa, and Australia. Closed partnerships with HP-Verifone and Hutchison Whampoa. Led company's IPO on Germany’s Neuer Markt Exchange. Oversaw 10X revenue growth and team expansion from 45 to 90 employees. Drove marketing and sales strategy initiatives in early-mover markets – Singapore, South Africa, and Australia. Closed partnerships with HP-Verifone and Hutchison Whampoa.
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Team Leader
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1996 - 1997
Worked with Harvard Business School Professor Michael Porter to evaluate regional economic opportunities in Jordan, Egypt, Israel, and Palestine Worked with Harvard Business School Professor Michael Porter to evaluate regional economic opportunities in Jordan, Egypt, Israel, and Palestine
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Jacada
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United States
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Software Development
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1 - 100 Employee
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Director of European Operations
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1995 - 1997
Implemented turnaround of European organization for this developer of migration software for legacy applications (NASDAQ:JCDA). Signed distribution partnerships in England, the Netherlands, France, and Ireland. Implemented turnaround of European organization for this developer of migration software for legacy applications (NASDAQ:JCDA). Signed distribution partnerships in England, the Netherlands, France, and Ireland.
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Principal, Investment Coordinator
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1994 - 1997
Led early-stage investment in On Track Innovations and 9 other tech start-ups. The OTI investment returned 30x to the fund. Led early-stage investment in On Track Innovations and 9 other tech start-ups. The OTI investment returned 30x to the fund.
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Education
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Harvard Business School
MBA -
Yale University
BA with honors, Literature -
Stanford University Graduate School of Business
Executive Short Program -
Phillips Academy, Andover, MA, USA
High School diploma -
Yale University
Bachelor's degree