Laura S. Chamberlain
Chief Customer Officer at Nature's Way- Claim this Profile
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Bio
Erin Anderson
I’ve had the pleasure of working with Laura for 4 years. She is a dynamic and passionate leader, who builds relationships both externally and internally. She has a spark and energy that leads to big ideas, big execution and things you never thought possible. Laura is one of those unique leaders who can see the potential of an idea and make it better, sell-it and accomplish great things. This is also true for her people, she builds teams, she helps your see your own potential and know that anything is possible. As my partner at the customer, we were able to sell-in and execute BIC marketing programs, concepting the idea all the way to execution. Very few times in your career do you get to work with leaders like Laura and I feel so grateful to have worked with her and would recommend her wholeheartedly.
Surbhi Martin
Laura is an exceptional leader and collaborator who works across siloes to drive outstanding results. I had the pleasure of working with Laura when we launched the Two Good Good Save innovation exclusively at Target. It quickly became a top performing item in the portfolio. This outcome was the result of best in class collaboration between Laura’s sales team and the marketing team. We partnered closely on every element of the launch and Laura ensured the customer was involved throughout the process. One testament to the launch’s success was when Target’s CMO highlighted Two Good Good Save as one of the only brands in his keynote presentation at Groceryshop 2021. The customer involvement and relationship Laura fostered enabled them to feel as proud of this launch as we did. Laura’s focus on authentic relationships and one team mindset, combined with her strategic acumen and executional excellence is what I saw lead to exceptional outcomes like the launch of Good Save. Laura is one of the very best I’ve worked with and she has my highest recommendation.
Erin Anderson
I’ve had the pleasure of working with Laura for 4 years. She is a dynamic and passionate leader, who builds relationships both externally and internally. She has a spark and energy that leads to big ideas, big execution and things you never thought possible. Laura is one of those unique leaders who can see the potential of an idea and make it better, sell-it and accomplish great things. This is also true for her people, she builds teams, she helps your see your own potential and know that anything is possible. As my partner at the customer, we were able to sell-in and execute BIC marketing programs, concepting the idea all the way to execution. Very few times in your career do you get to work with leaders like Laura and I feel so grateful to have worked with her and would recommend her wholeheartedly.
Surbhi Martin
Laura is an exceptional leader and collaborator who works across siloes to drive outstanding results. I had the pleasure of working with Laura when we launched the Two Good Good Save innovation exclusively at Target. It quickly became a top performing item in the portfolio. This outcome was the result of best in class collaboration between Laura’s sales team and the marketing team. We partnered closely on every element of the launch and Laura ensured the customer was involved throughout the process. One testament to the launch’s success was when Target’s CMO highlighted Two Good Good Save as one of the only brands in his keynote presentation at Groceryshop 2021. The customer involvement and relationship Laura fostered enabled them to feel as proud of this launch as we did. Laura’s focus on authentic relationships and one team mindset, combined with her strategic acumen and executional excellence is what I saw lead to exceptional outcomes like the launch of Good Save. Laura is one of the very best I’ve worked with and she has my highest recommendation.
Erin Anderson
I’ve had the pleasure of working with Laura for 4 years. She is a dynamic and passionate leader, who builds relationships both externally and internally. She has a spark and energy that leads to big ideas, big execution and things you never thought possible. Laura is one of those unique leaders who can see the potential of an idea and make it better, sell-it and accomplish great things. This is also true for her people, she builds teams, she helps your see your own potential and know that anything is possible. As my partner at the customer, we were able to sell-in and execute BIC marketing programs, concepting the idea all the way to execution. Very few times in your career do you get to work with leaders like Laura and I feel so grateful to have worked with her and would recommend her wholeheartedly.
Surbhi Martin
Laura is an exceptional leader and collaborator who works across siloes to drive outstanding results. I had the pleasure of working with Laura when we launched the Two Good Good Save innovation exclusively at Target. It quickly became a top performing item in the portfolio. This outcome was the result of best in class collaboration between Laura’s sales team and the marketing team. We partnered closely on every element of the launch and Laura ensured the customer was involved throughout the process. One testament to the launch’s success was when Target’s CMO highlighted Two Good Good Save as one of the only brands in his keynote presentation at Groceryshop 2021. The customer involvement and relationship Laura fostered enabled them to feel as proud of this launch as we did. Laura’s focus on authentic relationships and one team mindset, combined with her strategic acumen and executional excellence is what I saw lead to exceptional outcomes like the launch of Good Save. Laura is one of the very best I’ve worked with and she has my highest recommendation.
Erin Anderson
I’ve had the pleasure of working with Laura for 4 years. She is a dynamic and passionate leader, who builds relationships both externally and internally. She has a spark and energy that leads to big ideas, big execution and things you never thought possible. Laura is one of those unique leaders who can see the potential of an idea and make it better, sell-it and accomplish great things. This is also true for her people, she builds teams, she helps your see your own potential and know that anything is possible. As my partner at the customer, we were able to sell-in and execute BIC marketing programs, concepting the idea all the way to execution. Very few times in your career do you get to work with leaders like Laura and I feel so grateful to have worked with her and would recommend her wholeheartedly.
Surbhi Martin
Laura is an exceptional leader and collaborator who works across siloes to drive outstanding results. I had the pleasure of working with Laura when we launched the Two Good Good Save innovation exclusively at Target. It quickly became a top performing item in the portfolio. This outcome was the result of best in class collaboration between Laura’s sales team and the marketing team. We partnered closely on every element of the launch and Laura ensured the customer was involved throughout the process. One testament to the launch’s success was when Target’s CMO highlighted Two Good Good Save as one of the only brands in his keynote presentation at Groceryshop 2021. The customer involvement and relationship Laura fostered enabled them to feel as proud of this launch as we did. Laura’s focus on authentic relationships and one team mindset, combined with her strategic acumen and executional excellence is what I saw lead to exceptional outcomes like the launch of Good Save. Laura is one of the very best I’ve worked with and she has my highest recommendation.
Experience
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Nature's Way
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Chief Customer Officer
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Oct 2022 - Present
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Mosiac Consulting, LLC
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Great Minneapolis-St Paul, MN
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Principal - SVP Sales
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Jul 2022 - Oct 2022
Passion for community and culture development, while delivering outstanding results within the CPG space. Our unique consultant platform highlights exceptional talent with organizations for evolving needs giving flexibility to all parties, while building a network of resources offering dynamic solutions for various opportunities. We support workforce and workplace evolution. Passion for community and culture development, while delivering outstanding results within the CPG space. Our unique consultant platform highlights exceptional talent with organizations for evolving needs giving flexibility to all parties, while building a network of resources offering dynamic solutions for various opportunities. We support workforce and workplace evolution.
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Bumble Bee Foods
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United States
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Consumer Goods
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100 - 200 Employee
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Senior Vice President of Sales
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Dec 2021 - Jul 2022
Built strategic channel structure, elevated team with dynamic sales approach, establish breakthrough retailer partnerships, while working cross functionally with trade management to define “cost to serve” modeling, leveraged shopper for broader impact and worked through numerous supply chain obstacles to develop stronger relationships. • Developed sales tools, driving attribute & consumer engagement approach to selling, reducing focus on price and trade, working through “meal solutions” inspiration with marketing collaboration and social media, delivering +3pts share. • Identify substantial “whitespace” within Food Service, Alternative Channels and Ecomm/Omni, building out strategic framework to approach each segment with right product, pricing, and overall proposition. Show less
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Vice President of Sales - Target & Ahold/Delhaize
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Mar 2021 - Dec 2021
Retained Target, while asked to turn-around our Ahold/Delhaize business due to declining business results and overall partnership. Focused on customer history, team expertise, restructure, resources, and redefining strategic framework. • Built vertical connectivity strategy to support mutual beneficial architecture. Positive results quickly realized in 4 of 5 business units. Implemented 360 approach to execution, leveraged surround sound marketing.
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Vice President of Sales - Target
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Aug 2018 - Dec 2021
Developed strategic turn-around approach to elevate both business and partnership, which lead to exceeding performance YOY: NS 2018 (+8.9%), 2019 (+12%), and 2020 (+22%)19. Projected to land 2021 at +14.5% NS. • Requested to support & lead various ERG’s, Culture & Transition Committee, 8 Mentees & Monthly Connects with all GM, Brand VPs, and Cross Functional Leadership (Finance, Supply, Planning, Trade, Operations) • Target Awarded Danone “Vendor of the Year” 2019 & 2020 -JBP Partnership, Mutually Beneficial Strategic Approach • Danone Awarded Target Team “Team of the Year” 2019 and 2020 – YOY Results & Customer Recognition Show less
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Zoetic Retail Inc
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Greater Minneapolis-St. Paul Area
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Vice President/Principal
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Nov 2016 - Aug 2018
Leveraging my extensive sales expertise to assist Consumer Goods organizations to help strategically define and then steer key initiatives to deliver actionable sales approaches, build marketing solutions and exceed deliverables. Efforts against retail design, shopper marketing, packaging solutions, P&L management, innovation strategies and securing retailer breakthrough meetings • Strategic advisory support to both established brands to emerging start-up companies to help elevate story, define relevant product proposition/attributes, build out impactful promotional programming, assist with talent selection/elevation, rework go to market approaches and gain access to influencers, retailers to educate and highlight overall product proposition. (Client list & Accomplishments Available) Show less
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The Hershey Company
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United States
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Manufacturing
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700 & Above Employee
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Sr Director of Sales / Team Lead-Target
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Oct 2015 - Nov 2016
Led improved customers communications, establishing protocols, planning processes, innovative solutions & elevating partnerships, along with enhancing talent at this $398M business.• Awarded Best in Class partnership accolades by crafting an “Art vs. Science” approach to strategic initiatives, core equities, talent elevation & rebuilding partnership through collaboration sessions. • Krave Jerky Acquisition: +54% 2016 (+6 New Items, 2X Programs, Creative Innovation Pipeline)• Seasonal: Inherited -$9.5M gap to plan, Redefined approach & creative solutions to close year +5% • Led Sales Talent Council: Defined Mission Statement/Guiding Principles, Opportunity Framework, created Career Guidelines, Onboarding & Transition Protocols and Retention Benchmarking.• Awarded 2015 “Top Women of Grocery” Progressive Grocer: Nominated by Hershey Executive Team Show less
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Director of Sales-Dollar Channel
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Feb 2014 - Dec 2015
Managed $421M Dollar Channel through education, creative solutions, “cost to serve” investment improvements, talent development, shopper insights to develop C-Suite connectivity and engagement.• Awarded Best in Class partnership accolades by crafting a “Serving the Under-Served” approach to strategic initiatives, core equities, talent, channel education & rebuilding partnership through collaboration sessions. • Category & Overall “Vendor of the Year”: Dollar General FY 2015 & Family Dollar CY 2014• Delivered 2015 +14.8%, 2014 +21.2%, while working thru Price Increase & Reduced Trade Funding • Led Mentorship Circle Program & Sales Talent Council: Talent Management, Mediation, Annual Review Protocols, & Mentorship Show less
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Area Sales Director - Retail NW (Food, Mass, C-Store)
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Dec 2011 - Feb 2014
Responsible for 300 Retail Sales Reps, 22 Retail Manager, Brokers, covering 20 states, supporting sales and execution efforts across Wal-Mart, Food, and Convenience Retail Outlets, along with Special Projects • $1.2B Sales, 39 Promotions, Hired & Onboard 21 Retailer Sales Leaders. (Developed WM Onboarding Protocol)• 2013 Results: +6.8% WM POS, +0.6 Share Pts Food, +0.4 Share Pts C-Store• 2012 Success with New Retail Financial Model and two realignments, while delivering business results through people development, strong communications, talent elevation and improved Consultative Selling skills. Show less
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Team Lead/Director of Sales - SuperValu/Albertsons
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Jun 2010 - Dec 2011
Managed $162.4M exceeding all deliverables, even with declining and in transition customer through rebuilding partnership• Re-established executive connectivity, identified as a key influencer, elevated talent, absorbed four positions enhancing our “cost to serve,” delivering exceptional business results through strong P&L and accountability management. • 2011 Grew Sales +9% or $162.4M (+$21.8M vs. Plan) even with SUPERVALU’s Same-Store Sales -5%, traffic -8-10%, while also growing profit +2.8% with a 0.5% trade decline. Lastly, delivered +0.3 Share Pts. Show less
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The Clorox Company
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United States
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Consumer Goods
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700 & Above Employee
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National Account Manager - Target
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Oct 2007 - Jun 2010
Progressive responsibility, successfully leading Specialty Brands: Glad, Brita, Hidden Valley, & Litter Brands $153.2M • Brita grew +40.3% (FY ’09): Acknowledged as results helping company to deliver overall financials • Transitioned Glad Sales with -14.8% and poor customer relationship (Aug. 2009). Re-established partnership thru collaboration, recreating product line, increased distribution, upsizing, promotions & pricing strategies. Results +5.6% (FY). • Awarded: 2009 & 2008 “Best of the Best,” 2009 “NAM of the Year” on overall results. (Litter, Brita & Food) • FY ’09 Results: Litter +14.8% and HVR/KCM +20.6% Show less
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Georgia-Pacific LLC
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United States
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Paper and Forest Product Manufacturing
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700 & Above Employee
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Customer Sales Manager- Target
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Sep 2006 - Oct 2007
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Advantage Solutions
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Advertising Services
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700 & Above Employee
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Sr Director Business Development/Grocery, Frozen, & Dairy
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Sep 2004 - Sep 2006
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Director of Sales: GM/HBC
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Sep 2002 - Sep 2004
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Johnson & Johnson Health and Wellness Solutions, Inc.
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United States
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Health, Wellness & Fitness
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700 & Above Employee
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Trade Marketing Manager
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Oct 2001 - Sep 2002
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Regional Marketing Manager
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Feb 2001 - Oct 2001
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Key Account Manager/Sales Trainer
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Jan 1999 - Feb 2001
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Kimberly-Clark
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United States
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Manufacturing
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700 & Above Employee
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Business Development Manager
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Feb 1997 - Jan 1999
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Field Sales Account Manager
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Jun 1995 - Feb 1997
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Education
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The Ohio State University
Bachelor’s Degree, Interpersonal and Communication Business -
2018 - 2018
University of St. Thomas
Executive Mini-MBA, Business Administration and Management, General
Community
