Co-Founder

• Jul 2020 - Present

Vice President, Marketing and Product

• Jul 2020 - Jun 2023

• Developed and implemented the go-to-market strategy and backend operations for marketing, product, and technology of the start-up EdAgree, which was launched out of ETS (Educational Testing Service). • Built and managed an integrated marketing strategy to introduce EdAgree to the market in the areas of brand awareness, demand/lead generation, digital marketing, product marketing, partner marketing, events, PR, and content marketing for a global audience. • Oversaw the design… Show more • Developed and implemented the go-to-market strategy and backend operations for marketing, product, and technology of the start-up EdAgree, which was launched out of ETS (Educational Testing Service). • Built and managed an integrated marketing strategy to introduce EdAgree to the market in the areas of brand awareness, demand/lead generation, digital marketing, product marketing, partner marketing, events, PR, and content marketing for a global audience. • Oversaw the design, development, implementation, and optimization of the EdAgree platform, resulting in 175K users in 2 years. • Managed budget, measuring for marketing effectiveness to demonstrate ROI and limit technical debt. • Reported to the CEO and led an organized, mission-driven team working with internal and external partners in a fast-paced environment.

Director of Marketing

• Mar 2019 - Mar 2020

• Evaluated, optimized, and reinvigorated the marketing strategy and DataBasics brand to drive growth resulting in 106% of revenue goal. • Reported to the CEO and worked closely with the sales and management teams to align goals, analytics, processes, strategy, and branding to reintroduce an established SaaS product to the market. • Developed a growth marketing plan including, but not limited to events, emails, partner relationships, social media, content, sales enablement, and paid… Show more • Evaluated, optimized, and reinvigorated the marketing strategy and DataBasics brand to drive growth resulting in 106% of revenue goal. • Reported to the CEO and worked closely with the sales and management teams to align goals, analytics, processes, strategy, and branding to reintroduce an established SaaS product to the market. • Developed a growth marketing plan including, but not limited to events, emails, partner relationships, social media, content, sales enablement, and paid ads. • Built out HubSpot and Salesforce for ROI tracking and evaluation. Show less • Evaluated, optimized, and reinvigorated the marketing strategy and DataBasics brand to drive growth resulting in 106% of revenue goal. • Reported to the CEO and worked closely with the sales and management teams to align goals, analytics, processes, strategy, and branding to reintroduce an established SaaS product to the market. • Developed a growth marketing plan including, but not limited to events, emails, partner relationships, social media, content, sales enablement, and paid… Show more • Evaluated, optimized, and reinvigorated the marketing strategy and DataBasics brand to drive growth resulting in 106% of revenue goal. • Reported to the CEO and worked closely with the sales and management teams to align goals, analytics, processes, strategy, and branding to reintroduce an established SaaS product to the market. • Developed a growth marketing plan including, but not limited to events, emails, partner relationships, social media, content, sales enablement, and paid ads. • Built out HubSpot and Salesforce for ROI tracking and evaluation. Show less

Director of Marketing

• Feb 2017 - Mar 2019

• Led all marketing and inside sales initiatives to develop and implement a new vision to reinvent Omega and build brand awareness by creating all new branding, messaging, marketing strategy, and sales processes, which resulted 140% of revenue goal. • Reported directly to the CEO and was a member of the senior management team. • Planned and oversaw the implementation of marketing strategy to expand the global footprint using integrated marketing campaigns with results of 32% above goal… Show more • Led all marketing and inside sales initiatives to develop and implement a new vision to reinvent Omega and build brand awareness by creating all new branding, messaging, marketing strategy, and sales processes, which resulted 140% of revenue goal. • Reported directly to the CEO and was a member of the senior management team. • Planned and oversaw the implementation of marketing strategy to expand the global footprint using integrated marketing campaigns with results of 32% above goal and a focus on demand generation digital marketing and content creation. • Created a content strategy consisting of white papers, blogs, webinars, and videos, promoted on a variety of channels from paid advertising to email nurtures, which resulted in a 60% increase in leads. • Created synergy with sales and product to develop common processes and key materials/tools, which resulted in optimized marketing and sales initiatives and better ROI reporting. Show less • Led all marketing and inside sales initiatives to develop and implement a new vision to reinvent Omega and build brand awareness by creating all new branding, messaging, marketing strategy, and sales processes, which resulted 140% of revenue goal. • Reported directly to the CEO and was a member of the senior management team. • Planned and oversaw the implementation of marketing strategy to expand the global footprint using integrated marketing campaigns with results of 32% above goal… Show more • Led all marketing and inside sales initiatives to develop and implement a new vision to reinvent Omega and build brand awareness by creating all new branding, messaging, marketing strategy, and sales processes, which resulted 140% of revenue goal. • Reported directly to the CEO and was a member of the senior management team. • Planned and oversaw the implementation of marketing strategy to expand the global footprint using integrated marketing campaigns with results of 32% above goal and a focus on demand generation digital marketing and content creation. • Created a content strategy consisting of white papers, blogs, webinars, and videos, promoted on a variety of channels from paid advertising to email nurtures, which resulted in a 60% increase in leads. • Created synergy with sales and product to develop common processes and key materials/tools, which resulted in optimized marketing and sales initiatives and better ROI reporting. Show less

Senior Marketing Manager

• Aug 2015 - Feb 2017

• Oversaw B2B lead generation strategy, execution, and outcomes aligning to company’s brand and mission that resulted in exceeding projections by 74%. • Trained and led the team on executing data driven marketing campaigns utilizing Marketo marketing automation for constancy and ROI reporting. • Managed digital marketing outlets and implemented four new technologies including a new innovative content hub to share all resources including videos, white papers and brochures. • Evaluated… Show more • Oversaw B2B lead generation strategy, execution, and outcomes aligning to company’s brand and mission that resulted in exceeding projections by 74%. • Trained and led the team on executing data driven marketing campaigns utilizing Marketo marketing automation for constancy and ROI reporting. • Managed digital marketing outlets and implemented four new technologies including a new innovative content hub to share all resources including videos, white papers and brochures. • Evaluated and reported on return-on-investment for strategy adjustments and for C-Suite.

Manager, Marketing

• Sep 2013 - Aug 2015

• Planned and executed 95 lead generation marketing campaigns a year, including webinars, emails, white paper creation and promotion, paid ads, SEO, events, videos, and social media, which resulted in exceeding yearly lead generation goals and doubled bookings. • Managed team budget of $1.5M, all contracts and relationships with media partners, and all associated deliverables, as well as supported the rebranding of the company. • Served as Administrator Marketo marketing automation tool… Show more • Planned and executed 95 lead generation marketing campaigns a year, including webinars, emails, white paper creation and promotion, paid ads, SEO, events, videos, and social media, which resulted in exceeding yearly lead generation goals and doubled bookings. • Managed team budget of $1.5M, all contracts and relationships with media partners, and all associated deliverables, as well as supported the rebranding of the company. • Served as Administrator Marketo marketing automation tool (implemented email nurturing, scoring, and lead management process).

Marketing Director

• 2012 - Sep 2013

• Rebranded the company including the website, social media, blog, and collateral to align with a new product launch. • Established the marketing strategy and plan, as well as coordinated all lead generation and management, including emails and events. • Rebranded the company including the website, social media, blog, and collateral to align with a new product launch. • Established the marketing strategy and plan, as well as coordinated all lead generation and management, including emails and events.

Federal Marketing Manager

• Oct 2011 - Jul 2012

• Created and launched corporate branding for a new Federal division of AvePoint and was responsible for all marketing activities to introduce the sector to the market. • Developed and implemented an annual marketing plan including logistics for 30 events, strategic relationships with 20 partners, and all lead generation activities through a combination of social media and traditional marketing campaigns. • Created and launched corporate branding for a new Federal division of AvePoint and was responsible for all marketing activities to introduce the sector to the market. • Developed and implemented an annual marketing plan including logistics for 30 events, strategic relationships with 20 partners, and all lead generation activities through a combination of social media and traditional marketing campaigns.

Event Coordinator

• Jan 2010 - Oct 2011

• Planned and organized large, global corporate events for Microsoft and Microsoft Partners. • Researched venues, negotiated contracts, developed all logistics-related documentation, and served as on-site contact on behalf of Microsoft to ensure seamless logistics and successful final product. • Planned and organized large, global corporate events for Microsoft and Microsoft Partners. • Researched venues, negotiated contracts, developed all logistics-related documentation, and served as on-site contact on behalf of Microsoft to ensure seamless logistics and successful final product.

Textile Intern

• Oct 2008 - Jul 2009

• Researched, cataloged using Past Perfect software and re-housed historical textiles. • Reorganized past cataloging systems to combine with current system. • Researched, cataloged using Past Perfect software and re-housed historical textiles. • Reorganized past cataloging systems to combine with current system.

Costume Shop Intern, Department of Theatre

• Jan 2007 - May 2008

• Draped, patterned and constructed costumes. • Costume designer for the play "Desdemona: A Play about a Handkerchief". • Helped manage the introductory students. • Draped, patterned and constructed costumes. • Costume designer for the play "Desdemona: A Play about a Handkerchief". • Helped manage the introductory students.

Intern of Gift Shop and Market Fair

• Jul 2006 - May 2007

• Coordinated colonial market fair event and supervised volunteers. • Managed gift shop operations and worked in product development. • Responsible for maintenance of 18th century authenticity standards. • Coordinated colonial market fair event and supervised volunteers. • Managed gift shop operations and worked in product development. • Responsible for maintenance of 18th century authenticity standards.