Experience

ContraBureau, LLC
• Partner, Design Director

  • Aug 2020 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Art Direction + Design

  • Mar 2017 - Present

  Clients: Bobbi Brown, Christian Louboutin, CJ CheilJedang, Cricket Wireless, FOX, French Montana, Honest Beauty, Intel, L'Oreal, Maybelline, Michael Kors, Nike, Patrón, Piaget, Polaroid, The Ritz-Carlton, The Simpsons, Thrillist. Clients: Bobbi Brown, Christian Louboutin, CJ CheilJedang, Cricket Wireless, FOX, French Montana, Honest Beauty, Intel, L'Oreal, Maybelline, Michael Kors, Nike, Patrón, Piaget, Polaroid, The Ritz-Carlton, The Simpsons, Thrillist.


Chandelier Creative
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Designer

  • Apr 2021 - Sep 2021


On Board Experiential

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Design Director

  • Jan 2019 - Apr 2020

  OBE is an award-winning, full-service experiential marketing agency that creates meaningful brand experiences throughout the world. As an Associate Design Director at OBE, I led and supported creative concepts and executions for experiential marketing campaigns, branded experiences and retail spaces. Managing a team of in-house and freelance designers, I directed and oversaw environmental graphics while simultaneously owning the design of 3D elements informing our client's vision at large. I approached this role from a deep experience in environmental design, lending me a unique perspective on OBE’s work, often presenting cutting-edge ways to redefine space at the forefront of our creative. Show less



Saatchi & Saatchi Los Angeles

• Senior Designer

  • Jan 2018 - Jan 2019

  Saatchi LA is a crowd of curious thinkers, leaders, and doers brought together by a passion for creating unparalleled strategies, unexpected breakthrough ideas, and exceptional advertising. As a Senior Designer for Saatchi LA’s newly awarded AOR account, I designed and executed the visual identity for ASICS’s “I MOVE ME™” global campaign. From print ads to digital assets, I created dynamic content for product campaigns, experiential activations, and social media platforms. Working under the Creative and Design Direction of an award-winning team, we pursued fresh takes on market trends while staying true to ASICS’s founding ethos. Show less



Pen&Public

• United States
• Performing Arts
• 1 - 100 Employee

• Senior Designer

  • Mar 2017 - Dec 2017

  Pen&Public is a brand experience agency that is pioneering new ways to reach people. We challenge conventions and re-imagine ways that brands communicate with people. At Pen&Public, I was responsible for the conceptual development and creative execution of highly curated digital and physical brand experiences from pitch to final product. Working closely with top tier producers and account directors, I secured new clients within the beauty, lifestyle and entertainment industries. Deliverables included creative ideation, art direction, graphic execution, spatial planning, and environmental design — brought to life through moodboards, mockups, floor plans, fabrication drawings, 3D renderings, and compelling presentations. Show less



the projects*

• Brazil
• Staffing and Recruiting

• Art Director / Designer

  • Oct 2015 - Mar 2017

  the projects* is a brand consultancy with offices in Sydney, Los Angeles and London. We translate culture to create brand love. During my tenure at the projects*, I was responsible for elevating our Design Department’s visual standards — delivering culturally relevant content across new business efforts and awarded projects. I led and nurtured a team of interns, and worked closely with strategists to curate impactful experiential and influencer campaigns. I pioneered the use of 3D Renderings as a key visualization tool, allowing our team to effectively communicate design concepts to our clients and fabricators. Show less



DreamWorks Animation

• United States
• Animation and Post-production
• 700 & Above Employee

• Freelance Graphic Designer

  • Oct 2015 - Jan 2016

  + Illustrated vectorized icons that serve as assets for consumer products (used in the following: stationary, packaging, linens, etc). + Researched popular graphic design trends based on vintage artworks and proposed a re-implementation of the look and feel for Kung Fu Panda 1 & 2 accordingly. + Consolidated Package Design for Kung Fu Panda 1 and Kung Fu Panda 2, creating a cohesive look and feel for the brand identity. + Provided cultural research on high-end brands as a base for pitching the possible collaboration between Shrek and Versace. + Assisted in the style direction for the beginning stages of Troll’s consumer products and designed assets leading the team to win and acquire a tier-one status with leading industries such as Wallmart, Target, and ToysRus. Show less



MATTE Projects

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Graphic Designer

  • Jan 2015 - Mar 2015

  + Responsible for runway Visual Direction & Graphic Design elements (signage, invitation, look and feel, art direction assistance) for Rag & Bone's FW15 RTW event + Graphic Design elements (signage, invitation, look and feel, art direction assistance) for Absolut Vodka's 360 activation + Responsible for runway Visual Direction & Graphic Design elements (signage, invitation, look and feel, art direction assistance) for Rag & Bone's FW15 RTW event + Graphic Design elements (signage, invitation, look and feel, art direction assistance) for Absolut Vodka's 360 activation



MGM

• China
• Retail Apparel and Fashion

• TV Marketing Graphic Design Intern

  • Aug 2014 - Dec 2014

  + Created digital banners for MGM Studio's website to promote the latest theatrical releases, television shows, and home entertainment products + Composed Duratrans for MIPCOM in Paris + Generated and created the title treatments for translations of MGM movies from rasterized key art for over 250 Video-on-Demand + Assembled booklets, organized files, made photocopies, etc. Skills/Programs used: Photoshop CS6, Illustrator CS6, InDesign CS6, Printing, Binding, Organizing. + Created digital banners for MGM Studio's website to promote the latest theatrical releases, television shows, and home entertainment products + Composed Duratrans for MIPCOM in Paris + Generated and created the title treatments for translations of MGM movies from rasterized key art for over 250 Video-on-Demand + Assembled booklets, organized files, made photocopies, etc. Skills/Programs used: Photoshop CS6, Illustrator CS6, InDesign CS6, Printing, Binding, Organizing.