Laura Ressa

Digital Marketing Specialist at Talentia Software
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Contact Information
us****@****om
(386) 825-5501
Location
Bari, Apulia, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency
  • Francese Professional working proficiency

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Chiara Losito

Una grande professionista! Meticolosa nel suo lavoro e sempre pronta a mettersi in gioco. Una collega dal cuore d'oro pronta a supportarti quando le avversità lavorative incombono. So no felice di essere sua collega! Super Laura!

Vito Alessandro Di Gioia

Ho collaborato con Laura nell'ambito delle attività marketing e comunicazione di Talentia Software Italia. La sua passione per la scrittura empatica, semplice e diretta si combina con l'attenzione ai dettagli. I suoi differenti interessi permettono anche un piacevole confronto tra colleghi.

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Credentials

  • Corso Online| Crea il tuo primo Podcast
    Lacerba.io
    Mar, 2022
    - Oct, 2024
  • Social Networking
    Lacerba.io
    Mar, 2022
    - Oct, 2024
  • Digital Marketing foundations
    Google Digital Garage
    Jun, 2020
    - Oct, 2024
  • Sviluppare il Marketing Business to Business
    24ORE Business School
    Jan, 2020
    - Oct, 2024
  • Learning to Write Marketing Copy
    LinkedIn
    Sep, 2019
    - Oct, 2024
  • Online Marketing Foundations
    LinkedIn
    Sep, 2019
    - Oct, 2024
  • Salesforce for Marketers
    LinkedIn
    Sep, 2019
    - Oct, 2024
  • Business Writing
    24ORE Business School
    Aug, 2019
    - Oct, 2024
  • Email and Newsletter Marketing Foundations
    LinkedIn
    Aug, 2019
    - Oct, 2024
  • GDPR Focus
    Search On Media Group
    Apr, 2018
    - Oct, 2024
  • Content Marketing
    Search On Media Group
    Feb, 2018
    - Oct, 2024
  • SEO & Web Analytics
    Search On Media Group
    Nov, 2017
    - Oct, 2024
  • PET - Preliminary English Test (level B1)
    Cambridge University - ESOL Examinations
    Mar, 2004
    - Oct, 2024
  • Email Marketing
    HubSpot Academy
    Jun, 2021
    - Oct, 2024
  • Social Media Marketing Certification Course
    HubSpot Academy
    May, 2021
    - Oct, 2024
  • Content Marketing Fundamentals
    Semrush
    Feb, 2022
    - Oct, 2024
  • Content Marketing and SEO Fundamentals
    Semrush
    Feb, 2022
    - Oct, 2024
  • Mobile, International, and Local SEO
    Semrush
    Feb, 2022
    - Oct, 2024
  • Role of Content | Digital Marketing Certification
    Semrush
    Feb, 2022
    - Oct, 2024
  • SMM Fundamentals
    Semrush
    Feb, 2022
    - Oct, 2024
  • Digital Advertising
    HubSpot Academy
    Sep, 2021
    - Oct, 2024
  • Digital Marketing
    HubSpot Academy
    Jun, 2021
    - Oct, 2024
  • Balanced Scorecard
    Salesforce Trailhead
  • Coaching & Feedback
    Salesforce Trailhead
  • Customer & Market Strategy
    Salesforce Trailhead
  • Drucker School MBA Essentials for Salesforce
    Peter F. Drucker and Masatoshi Ito Graduate School of Management
  • HEDA Basics
    Salesforce Trailhead
  • HEDA Data Management
    Salesforce Trailhead
  • Marketing Cloud Studios & Builders
    Salesforce Trailhead
  • Organizational Alignment (V2MOM)
    Salesforce Trailhead
  • Salesforce Basics Badge
    Salesforce Trailhead
  • Salesforce CPQ Basics
    Salesforce Trailhead
  • Salesforce Success Model
    Salesforce Trailhead
  • Salesforce Technology Basics
    Salesforce Trailhead
  • Salesforce User Basics Badge
    Salesforce Trailhead
  • UX Personas for Salesforce
    Salesforce Trailhead
  • User Management Badge
    Salesforce Trailhead
  • Wave Analytics Basics Badge
    Salesforce Trailhead

Experience

    • France
    • Software Development
    • 300 - 400 Employee
    • Digital Marketing Specialist
      • Jan 2022 - Present

      💡 CONTENT WRITING AND CURATION | TRANSLATIONS | COPYWRITING | SOCIAL MEDIA STRATEGY 💡 ITALIAN WEBSITE MANAGEMENT & SEO CURATION💡 SOCIAL MEDIA POSTS PUBLICATION💡 SUPPORT TO PRESS AGENCY

    • Marketing and Communication Assistant
      • Sep 2015 - Present

      ✔ CONTENT CURATION | TRANSLATIONS | COPYWRITING | SOCIAL MEDIA STRATEGY:Curation and traslation of articles, documents, product brochures, flyers, news, whitepapers and other marketing material. Translations from: English, French✔ EMAIL MARKETING AUTOMATION: CAMPAIGNS & WORKFLOWS (Salesforce / Pardot / HubSpot):Email campaigns editing and sending to customers and prospectsMailing lists (from Salesforce reports)✔ FULL TECHNICAL MANAGEMENT OF INVITATIONS, REGISTRATIONS AND SUBSCRIPTIONS for Italian Events and Webinars: creation of landing pages and subscription forms on HubSpot and GoToWebinarCRM updates on subscribers and attendees subscribers update and communication + confirmation emails + thank you email with marketing materials ✔ WEBSITE MANAGEMENT:Maintenance and improvementAdding and updating of contents, sections, pages, banners, landing pages, press releaseSEO ✔ SOCIAL MEDIA: editorial plan, publishing daily contents (LinkedIn, Twitter)✔ SUPPORT TO PRESS AGENCY✔ MARKETING TRAINERWebsite: www.talentia-software.it Show less

    • Italy
    • Online Audio and Video Media
    • Blogger & Creator
      • Mar 2016 - Present

      Writing is my main hobby. On Frasivolanti blog I created a personal space to share my visions about culture, work, digital reputation and many other topics related to my professional experiences. frasivolanti.wordpress.com My interviews: Peppe Dell'Acqua, Livia Lepetit (Brigata Basaglia Milano), Enrico Marchi, Marco Rovelli, Carmençita Serino, Ignazio Grattagliano, Veronica Rossi, Elena Bilotta, Pietro Scrimieri, Piero Schettini, Cesare Pierpaolo De Palma, Antonio Aprile, Mariavaleria D'Agostino, Cinzia Massa, Dino Amenduni, Mariangela Di Cosola, Lino Castrovilli, Sabrina Lettieri, Silvia Zanella, Marco Faccio, Giuseppe d'Asta, Matteo Maino, Albachiara Re, Andrea Chimento, Claudio Spadi, Paola Barbato, Trifone Altieri, Giulia Ottonello, Valentina Vellucci, Matteo Flora, Giuseppe Jepis Rivello (Jepis Bottega), Luca Pagliara (The Brand Identity), Alice Avallone, Giacomo Doni, Mimma Altieri, Cristiano Carriero, Maurizia Cacciatori, Chiara Gandolfi (BalenalaB), Pino Mercuri, Tiziano Arrigoni, Marco Bertagni, Emma Gaglio e Lisa Cappelli, Federica Icolaro, Domenico Cardinale, Mara Chiarelli, Guido Cauli e Teodora Ranieri, Domingo Iudice (Brainpull), Elvira Serra, Simone Seri, La famille qui voyage, Valentina Giardi, Vincenzo Moretti, redazione giornalino studentesco Skakkinostri, Piero Vigutto, Mariachiara Montera, board JEToP 2018, Fabio Dell'Olio, creative fighters "Solo in cartolina", Fabio Magnasciutti, Stefania Zolotti, Dionisio Ciccarese, Mariarita Costanza, Daniela Chiru, Giada Susca e Valentina Marini, Goffredo d’Onofrio e Giuseppe Garau, Carmela Lovero, Marco De Candia (Mark Mc Candy), Osvaldo Danzi, Rosy Russo. Show less

    • Italy
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Administrative Assistant
      • May 2015 - Aug 2015

      Internship. Support for administrative processes, billing, data entry activities. Internship. Support for administrative processes, billing, data entry activities.

    • Italy
    • Software Development
    • 1 - 100 Employee
    • HR Recruiter
      • Jan 2015 - May 2015

      Internship. HR Recruitment activities. Internship. HR Recruitment activities.

    • Italy
    • Staffing and Recruiting
    • 700 & Above Employee
    • HR Assistant
      • Jun 2014 - Dec 2014

      Internship. HR recruitment activities @ Torino Medical division: branch specialized in the recruiting of home family assistants. Job profile definition, recruitment, CV screening. Internship. HR recruitment activities @ Torino Medical division: branch specialized in the recruiting of home family assistants. Job profile definition, recruitment, CV screening.

    • Medical Practices
    • 300 - 400 Employee
    • Research Psychologist
      • Jul 2012 - Jan 2013

      Internship. Assistance in psychological diagnosis and psychodiagnostics, observation of outpatient counseling activities, treatment activities and psychological support. Level test (WAIS), POMS and MMPI, psychological interviews. Help and support for teaching activities. Research, participation in conferences, teaching assistance. Internship. Assistance in psychological diagnosis and psychodiagnostics, observation of outpatient counseling activities, treatment activities and psychological support. Level test (WAIS), POMS and MMPI, psychological interviews. Help and support for teaching activities. Research, participation in conferences, teaching assistance.

    • Italy
    • Research Services
    • 700 & Above Employee
    • Teaching assistant Course: Use of psychometric tests in Psychosomatic Medicine
      • Jun 2012 - Jul 2012

      Teaching support within the internship at the Psychiatry department of the Polyclinic of Bari. Teaching support within the internship at the Psychiatry department of the Polyclinic of Bari.

    • Italy
    • Software Development
    • 400 - 500 Employee
    • HR Generalist
      • Nov 2011 - Apr 2012

      Internship. Human Resources Internship @ Bosch Italia - CVIT department (Centro Studi componenti per veicoli). Recruitment activities, training, document filing, support for technical staff. Internship. Human Resources Internship @ Bosch Italia - CVIT department (Centro Studi componenti per veicoli). Recruitment activities, training, document filing, support for technical staff.

  • GN Research
    • Bari Area, Italy
    • Market Research Interviewer
      • Mar 2011 - Sep 2011

      Interviewer for market surveys on fixed and mobile telephony services and banking services Interviewer for market surveys on fixed and mobile telephony services and banking services

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Organizational Psychologist
      • Oct 2010 - Dec 2010

      Internship. Support to Design of funded training courses; Support to the analysis of training needs for participation in the Calls for Tenders at national, regional and territorial level. Internship. Support to Design of funded training courses; Support to the analysis of training needs for participation in the Calls for Tenders at national, regional and territorial level.

    • Front Desk Attendant
      • Nov 2005 - Nov 2010

      Welcoming visitors during SALONE DELLO STUDENTE CAMPUS ORIENTA (Fiera del Levante)

    • Event Officer
      • Jan 2009 - Mar 2009

      Organization support for the event Salone dello Studente – Milan Edition 2009

    • Event Officer
      • Sep 2007 - Nov 2007

      Support for the organization of Salone dello Studente (Rome and Bari Edition 2007). External relations, Convocation of higher education institutions, Convocation of Faculty Deans and Presidents of the Degree Courses of the University of Bari, back office activities.

    • Italy
    • Book and Periodical Publishing
    • Contributing Writer
      • Apr 2010 - Jun 2010

      Free-lance music reviewer for the online magazine Pool Mag Free-lance music reviewer for the online magazine Pool Mag

    • Italy
    • Public Policy Offices
    • 700 & Above Employee
    • HR Assistant - Programma FIXO
      • Oct 2008 - Jan 2009

      Internship. Reception and assistance to users of the Traineeship desk at the University of Bari. CV screening and recruitment interviews. Internship. Reception and assistance to users of the Traineeship desk at the University of Bari. CV screening and recruitment interviews.

    • Italy
    • Information Services
    • 1 - 100 Employee
    • Office Assistant
      • Feb 2008 - May 2008

      Internship. Monitoring and evaluation of training courses, Data entry, Back office, Preparation of material for training courses. Internship. Monitoring and evaluation of training courses, Data entry, Back office, Preparation of material for training courses.

Education

  • Rome Business School
    ExecutiveMaster, Marketing and Sales
    2020 - 2021
  • Il Post
    "Dieci lezioni sul giornalismo", Journalism
    2021 - 2021
  • Scuderia Formazione di FiordiRisorse
    Umane Risorse - Master in accelerazione al Ruolo di HR Business Partner, Human Resources Management and Services
    2021 - 2021
  • Copy42
    Copy42 ADV, Copywriting for advertising and corporate
    2021 - 2021
  • 24ORE Business School
    Corporate Communication & Digital PR
    2021 - 2021
  • Learnn
    Corso ComunicazioNeN, Marketing
    2021 - 2021
  • La Classe
    La Classe Certificate, Content Marketing, Social media Marketing
    2020 - 2021
  • SDA Bocconi
    SDA Bocconi Certificate "Comunicare per creare valore - La comunicazione integrata di marketing", Marketing
    2020 - 2020
  • Scuola Holden
    Classi-fy Degree "L'arte di raccontare storie in rete", Creative Writing
    2020 - 2020
  • Scuola Holden
    Classi-fy Degree "Scrivere con gli small data", Professional, Technical, Business, and Scientific Writing
    2020 - 2020
  • Domestika
    Creative Sketchbook: Explore your illustration process
    2021 - 2021
  • Scuola di cinema e fotografia Pigrecoemme
    Cinematographic Criticism and Film Analysis, Film/Cinema/Video Studies
    2020 - 2020
  • Associazione Italiana Copywriter
    Social Media Advertising
    2021 -
  • Trailhead by Salesforce
    Continuous Learning, Salesforce
    2016 -
  • Università degli Studi di Bari
    Master’s Degree, Psychology of Organization and Communication
    2008 - 2011
  • Università degli Studi di Bari
    Bachelor's Degree, Psychology: sciences and techniques
    2005 - 2008
  • Scientific High School "Arcangelo Scacchi" (Bari, Italy)
    High School Diploma, Mathematics, Sciences
    2000 - 2005
  • UXBox
    UX, UX Design
    2022 -
  • Lacerba.io
    UX Design, Fundamentals of User experience design | UX Landing page design
    2022 - 2022

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