Laura Resendez PhD
Marketing Director at Q2 Technologies, LLC- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Tim Stokes
Laura successfully completed her internship with the company, increasing her awareness of the subject of sustainability and of the cultural aspects of interpretation of the subject matter across different geographies. Laura produced a very useful report for the company at the conclusion of her programme. Laura made a very positive impression on all those with whom she worked.
Martin Casey
Laura spent some time with CEMEX in the UK as part of her research. I found her knowledge, understanding and insight of sustainability issues to be refreshing and original. It was a pleasure to be able to work alongside her for a short period and I have no hesitation in recommending Laura as an expert in the sustainability arena.
Tim Stokes
Laura successfully completed her internship with the company, increasing her awareness of the subject of sustainability and of the cultural aspects of interpretation of the subject matter across different geographies. Laura produced a very useful report for the company at the conclusion of her programme. Laura made a very positive impression on all those with whom she worked.
Martin Casey
Laura spent some time with CEMEX in the UK as part of her research. I found her knowledge, understanding and insight of sustainability issues to be refreshing and original. It was a pleasure to be able to work alongside her for a short period and I have no hesitation in recommending Laura as an expert in the sustainability arena.
Tim Stokes
Laura successfully completed her internship with the company, increasing her awareness of the subject of sustainability and of the cultural aspects of interpretation of the subject matter across different geographies. Laura produced a very useful report for the company at the conclusion of her programme. Laura made a very positive impression on all those with whom she worked.
Martin Casey
Laura spent some time with CEMEX in the UK as part of her research. I found her knowledge, understanding and insight of sustainability issues to be refreshing and original. It was a pleasure to be able to work alongside her for a short period and I have no hesitation in recommending Laura as an expert in the sustainability arena.
Tim Stokes
Laura successfully completed her internship with the company, increasing her awareness of the subject of sustainability and of the cultural aspects of interpretation of the subject matter across different geographies. Laura produced a very useful report for the company at the conclusion of her programme. Laura made a very positive impression on all those with whom she worked.
Martin Casey
Laura spent some time with CEMEX in the UK as part of her research. I found her knowledge, understanding and insight of sustainability issues to be refreshing and original. It was a pleasure to be able to work alongside her for a short period and I have no hesitation in recommending Laura as an expert in the sustainability arena.
Experience
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Q2 Technologies, LLC
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United States
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Oil and Gas
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1 - 100 Employee
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Marketing Director
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Jan 2020 - Present
Q2 Technologies is an expert in H2S and mercaptan removal solutions. Increase the value of your barrel. Reduce operational costs. www.Q2Technologies.comAs part of the team at Q2 Technologies, my responsibilities include developing a sound marketing strategy. Among other tasks, I conduct market research, manage social media and digital presence, develop content for our media outlets, create materials for our audiences in different platforms, and collaborate with team members to better communicate about our products and services.
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Strategic Advisor
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Aug 2002 - Dec 2019
• Sustainability advice and training of Q2 Technologies workforce to translate the characteristics of the environmental products line to respond to the needs of clients in the energy sector including large MNC and smaller oil field service companies.• Regular attendance to energy industry conferences, webinars and trade shows.
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Managing Director
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Dec 2013 - Present
Business consulting offering applied social sciences to stakeholder engagement and organizational development. Business consulting offering applied social sciences to stakeholder engagement and organizational development.
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Rice University
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Higher Education
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1 - 100 Employee
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PHD
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Jun 2011 - May 2013
• I developed a method to review the cultural aspects in which sustainability is being built to link them with communicating strategies, training tools and leadership selection.• To better address the processes taking place as sustainability is constructed in the cement industry, I created a dissertation committee that brought together for the first time the School of Social Sciences, the Jones School of Business and the Brown School of Engineering in a dissertation at Rice University.
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Doctoral Research Assistant
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Aug 2010 - May 2012
• Design and development of social sustainability metrics for small infrastructure projects. • Established a network of contacts within the Texas Department of Transportation to understand sustainability assessment needs and selection of case studies.• Created a multi-disciplinary team of researchers.• Engaged with potential framework users to identify their needs.• Used ArcGIS to compare case studies.
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University of Houston
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United States
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Higher Education
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700 & Above Employee
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Instructor
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Aug 2012 - Dec 2012
• Taught the class “World Cultures through Art and Literature” during the fall semester.• Brought Houston business leaders to present in class about the importance of cultural awareness in their careers. • Taught the class “World Cultures through Art and Literature” during the fall semester.• Brought Houston business leaders to present in class about the importance of cultural awareness in their careers.
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Strategy Consultant
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Jan 2012 - May 2012
• Organizational identity diagnosis and recommendations for Fortune 500 company. • Market stratification analysis and recommendations for Fortune 500 company. • Organizational identity diagnosis and recommendations for Fortune 500 company. • Market stratification analysis and recommendations for Fortune 500 company.
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Cemex Corporation
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United States
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Construction
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Sustainability Research Intern
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May 2009 - Dec 2010
• Track the implementation of sustainability programs in several business areas and international regions where the company operates.• Interview employees at all levels in the organizations and external stakeholders.• Prepare and present partial reports at various research stages for company managers.• I worked closely with top executives and employees at all levels throughout the company in the US, the UK and Mexico including those heading Energy and Technology obtaining international business experience.
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Universidad de Monterrey
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Mexico
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Aug 2006 - May 2008
• Taught courses on Mexican Studies covering the topics of culture, society, politics and economics at the undergraduate level. • Designed activities to complement the established curriculum which were followed by most professors. • Taught courses on Mexican Studies covering the topics of culture, society, politics and economics at the undergraduate level. • Designed activities to complement the established curriculum which were followed by most professors.
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Event coordinator
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Mar 2007 - Nov 2007
• Gathered experts from the most important local universities to present to the community. • Created a space for the local experts to engage public within the frame of a global event.• Negotiated sponsorship from government, industry and the top local universities. • Gathered experts from the most important local universities to present to the community. • Created a space for the local experts to engage public within the frame of a global event.• Negotiated sponsorship from government, industry and the top local universities.
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Grupo Flor
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United States
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Founder and Leader
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Jan 2004 - Dec 2004
• Designed a development strategy for women interns with a team of volunteers to improve the economic, health and educational conditions of women interns in local penitentiary.• Created a network of small businesses that sent parts to be assembled by interns and then distributed articles produced by them to increase their income. • Built a team with the University of Nuevo Leon Medical and Dentistry schools to offer medical and health services to women interns. • Raised funds within the community to create a library for women interns.
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Education
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Rice University
Ph.D, Socio-Cultural Anthropology -
Instituto Tecnológico y de Estudios Superiores de Monterrey
M.A, Humanistic Studies/Communication and Cultural Studies 2008 -
Universidad de Monterrey
Master, Humanities -
Secretary of Social Development and Mexican Department of Education
Diploma, Management and Promotion of Socio-cultural Processes -
Instituto Tecnológico y de Estudios Superiores de Monterrey
BS, Economics