Laura Johnston

Vice President Of Product Management at Motion Intelligence
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Contact Information
us****@****om
(386) 825-5501
Location
Arlington, Virginia, United States, US

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Experience

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Vice President Of Product Management
      • Jun 2022 - Present

      Colorado Springs, Colorado, United States

    • Director Of Product
      • Apr 2020 - May 2022

      Colorado Springs, Colorado, United States

    • Lead Copywriter, Brand Consultant
      • May 2014 - Dec 2021

      Washington D.C. Metro Area Writes investment proposals/pitch decks for start-ups, content marketing pieces, and web copy that leverages the latest SEO algorithms for maximum exposure. Brand development specialist. Bespoke approach fits the tone and objectives of each client.

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Head of Marketing and Communications
      • Sep 2015 - Mar 2019

      Washington D.C. Metro Area

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member, Board of Directors
      • Sep 2014 - Apr 2017

      Louisville, Kentucky Area

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Account Executive - BMW
      • Jun 2012 - Jan 2014

      Los Angeles, CA Managed a $4 million marketing budget for BMW of North America’s Western Region. Created and implemented experiential marketing campaigns to meet lower funnel sales objectives. Commanded the highest conversion rate of all BMW North America regions. Sales o Monitored competitive activity in the Region and drive cross promotional opportunities within key markets o Negotiated partnership, hospitality, venue and vendor contracts, including multi-year sponsorships with the Golden… Show more Managed a $4 million marketing budget for BMW of North America’s Western Region. Created and implemented experiential marketing campaigns to meet lower funnel sales objectives. Commanded the highest conversion rate of all BMW North America regions. Sales o Monitored competitive activity in the Region and drive cross promotional opportunities within key markets o Negotiated partnership, hospitality, venue and vendor contracts, including multi-year sponsorships with the Golden State Warriors, USC, UCLA, and the University of California – Berkeley o Marketing efforts and events commanded a 7.2% average conversion rate (compared to a 3.5% industry average) Creative & Strategic o Liaised with media agencies and advertising partners to determine optimal medium per initiative o Supplied draft digital ad and promotional copy for creative agency partners to develop digital and whitemail marketing pieces o Delivered strategic analysis/point-of-view on new and on-going regional initiatives o Specialized in developing programs that simultaneously support National branding platforms and measurable sales-driving efforts (i.e. BMW Denver xDrive Experience) Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Account Manager - Strategic Alliances
      • Nov 2010 - Jul 2012

      Vienna, VA o Served as immediate liaison between national clients, internal staff and event venues to ensure successful execution of $3.4 million in sponsorship; major accounts include: Mattel, Inc. – Hot Wheels Entertainment, Visa, Staples, K&N Engineering, Inc. and Traxxas o Managed, planned and implemented sales and marketing objectives for national and international clients across all Feld properties, including Disney On Ice and Ringling Bros., AMA Supercross, Monster Jam, AMA Arenacross o… Show more o Served as immediate liaison between national clients, internal staff and event venues to ensure successful execution of $3.4 million in sponsorship; major accounts include: Mattel, Inc. – Hot Wheels Entertainment, Visa, Staples, K&N Engineering, Inc. and Traxxas o Managed, planned and implemented sales and marketing objectives for national and international clients across all Feld properties, including Disney On Ice and Ringling Bros., AMA Supercross, Monster Jam, AMA Arenacross o Managed social media and web content to drive sponsor promotions o Created sales material and proposals for potential domestic and international partners o Generated content for sponsor/partner press releases Show less

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Corporate Sales Intern
      • Jan 2010 - Jun 2010

    • United States
    • Retail
    • 700 & Above Employee
    • Management
      • Dec 2008 - May 2010

      Washington, D.C.

    • Sports & Entertainment Marketing Intern
      • Aug 2009 - Jan 2010

      McLean, VA

    • Editorial/Conference Coordinator
      • Mar 2007 - Jun 2008

      Arlington, VA o Regularly contributed feature articles to Packaging Machinery Technology, magazine with a readership of 35,000+ o Managed speakers and logistics for the Conference at PACK EXPO Las Vegas 2007, serving to educate over 2000 packaging professionals through 55+ seminars over the course of three days; and the PMMI-sponsored annual Safety and Technology and MarketTrends conferences o Produced and edited two monthly electronic newsletters; solicited freelance content o Provided web support… Show more o Regularly contributed feature articles to Packaging Machinery Technology, magazine with a readership of 35,000+ o Managed speakers and logistics for the Conference at PACK EXPO Las Vegas 2007, serving to educate over 2000 packaging professionals through 55+ seminars over the course of three days; and the PMMI-sponsored annual Safety and Technology and MarketTrends conferences o Produced and edited two monthly electronic newsletters; solicited freelance content o Provided web support for the Conference at PACK EXPO project and electronic newsletters. Developed marketing copy for conference promotion (brochures, e-mail blasts, executive console postings, newsletter banners, and website content) Show less

    • Education Volunteer
      • 2008 - 2008

      Oaxaca de Juárez Area, Mexico

    • Assitant Manager, Corporate Entertainment
      • Apr 2000 - Sep 2005

      Chester, MD o Sourced vendors and staff for full-scale corporate entertainment outfit with client base including National Geographic, Bloomberg News, Emerging Markets, and Washington, D.C.-based law firms o Assisted with catering, marketing, and bookkeeping

Education

  • Georgetown University
    Masters, Sports Industry Management
    2009 - 2010
  • Universidad de Guadalajara
    Certificate, Spanish
    2008 - 2008
  • University of St. Andrews
    MA, International Relations
    2002 - 2006
  • AWAI Copywriting Program

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