Laura Dixon
Communications and Community Involvement Program Manager at Colorado Department of Public Health and Environment- Claim this Profile
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Experience
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Colorado Department of Public Health and Environment
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United States
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Government Administration
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700 & Above Employee
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Communications and Community Involvement Program Manager
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Jun 2019 - Present
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DaVita Kidney Care
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United States
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Hospitals and Health Care
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700 & Above Employee
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Communications
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2018 - 2019
Key Accountabilities:● Responsible for effectively collaborating to conceptualize and deploy data-driven communication strategies for 400 internal personnel and over 6,000 external physicians● Relied upon to lead Data Team aimed at creating and/or enhancing data strategy plan(s) utilized to enable informed decisions for communication campaigns, including A/B testing and new dashboard tools ● Liaison for Physician Communications at annual conferences; Skillfully prepared material, organized conference details and built insightful presentations● Enriched data-awareness and visibility by creating monthly presentations for leadership staff meetings of 20+Key Accomplishments:● Successfully orchestrated increased reader rates of all stakeholder newsletters by about 7%● Simplified complex/technical information and distilled into messaging for partners, which resulted in timely completion of attestation(s) or higher adoption rate(s) of new processes● Seamlessly partnered with Chief Medical Officer to create monthly communication aimed at informing external audience of relevant news and initiatives, which resulted in enabling 2-way dialogue channels with stakeholders
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University of Colorado Denver
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United States
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Higher Education
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700 & Above Employee
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Communications Program Manager
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2014 - 2018
Key Accountabilities:● Responsible for advancing the university’s brand awareness and reputation by developing campaigns to be included in communications ecosystem capable of being utilized to develop feature story opportunities● Relied upon as primary point of contact for local, national, and international media for the University● Researched and developed local and national media opportunities to enhance and maintain the university’s position as an industry leader rich in subject matter experts and thought leaders● Skillfully conceptualized and deployed promotional, educational and informational communications in social, video, news release, television, newsletter, and intranet-based environments● Championed relationship development with schools and colleges; Spearheaded consultation meetings to create proactive, strategic media and communication plans with clients to achieve the communication goalsKey Accomplishments:● Diligently tracked media placements and develop metrics to track media impact/ROI, which resulted in enabling a 40% increase in newsletter readership● Recognized for essential contributions collaborating with emergency management and leadership teams to develop and implement crisis communication plans for University● Resourcefully developed Community Partnerships including, but not limited to Denver Arts & Venues, Denver Chamber of Commerce, and architecture/ engineering firms building new wellness center● Instrumental member of team that proficiently worked to understand University’s most impactful needs, which resulted in building a new website and dynamic brand to convey goals, abilities and industry-leading messaging
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Eastdil Secured
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United States
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Investment Banking
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500 - 600 Employee
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Office & Events Coordinator
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May 2011 - 2013
Key Accountabilities:● Responsible for marketing/communication contributions, while providing administrative and accounting support● Relied upon to orchestrate all aspects of conference(s) logistical details for Senior Managing Directors, which included airfare, cocktail receptions, dinners, hotel accommodations, and overall scheduling ● Meticulously maintained database including confidential agreements, correspondence, tours, and offers● Designed and prepared layout of marketing material used for pitches, events, and internal communicationsKey Accomplishments:● Skillfully authored and edited pitch books for leased buildings being prepared for sale valued at $1B+● Recognized for spearheading organization and execution of $1M company event for 300 people● Selected as DC lead with largest clients; Assisted with venue, catering, contract coordination and tracking invites
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Sunrise Senior Living
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director of Community Relations
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2008 - 2010
Key Accountabilities:● Responsible for marketing deliverables and comprehensive administrative support, including close collaboration with medical staff, residents, families, and the community in order to build lifelong partnerships● Relied upon to drive occupancy rate and care plans; Resourcefully planned and executed quarterly events for both internal and external audiencesKey Accomplishments:● Successfully increased occupancy of community to 100% and built up waitlist to ensure continual occupancy● Developed thriving referral pipeline by providing elite living experiences and building authentic relationships with 180+ potential residents
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Education
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University of Colorado Denver
Master’s Degree, MS Marketing -
The University of Georgia
Bachelor of Arts (B.A.), Communications