Experience

Futurewise
• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee
• Director of Brand Marketing

  • Jun 2022 - Present

Current Creative Studios
• Founder

  • Jan 2022 - Present

Outdoor Voices
• United States
• Apparel & Fashion
• 100 - 200 Employee
• Senior Creative Producer

  • Aug 2021 - Jan 2022


Bonobos

• Advertising Services
• 1 - 100 Employee

• Senior Manager - Brand, Editorial & Content

  • Sep 2019 - Aug 2021

  • Spearhead the development of multi-layered, omni channel Marketing campaigns • Ensure sure strong and original brand presence, voice and visual identity is communicated through all content and storytelling, across all channels (Web, CRM, Paid, Organic, In-Store, etc.) • Oversee the Studio team, including vision, evolution and execution, developing brand standards for on-model and still life photography • Own Integrated Marketing calendars and serve as a touchpoint for all cross-functional partners • Collaborate closely with Marketing channel owners to develop omni channel briefs • Brief Creative team on all Marketing campaigns and partner closely to ensure product positioning is effectively communicated across imagery and copy • Act as main point of contact between Marketing, Creative, Merchandising and Design teams to ensure business and buying strategies are represented and clearly communicated to customer • Manage budget of $1.8M



Stitch Fix

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Fashion Editorial Manager, Men's, Women's + UK

  • Nov 2017 - Sep 2019

  Editorial: • Manage product curation and outfit builds for all Marketing assets including Email, Ads, Conversion Projects/Web, Acquisition, Blog, & Launches across Women’s & Men’s • Act as key liaison with Merch teams to understand seasonal buying strategies as well as in-season and post mortem learnings• Partner with Trend Manager to ensure seasonal themes are being brought to life in styling• Concept creative, select products and style based on Client Segmentation, Key Trends & Big Buys, Price Points, Style Aesthetics, Business Lines and Seasonality• Partner with Project Managers/Producers to ensure shot count is mapped into in alignment with Marketing Team’s strategies on a weekly, monthly and seasonal cadence • Lead weekly run throughs in partnership with Style Director • Men's On-Set Stylist Brand + Television: • Partner with Brand Team to execute seasonal TV brand campaigns from pre to post production• Act as key liaison between Merch teams to pull product & build looks• Manage Run Throughs with Style Director • Spearhead pre-production run through with on-set stylistEditorial Concepting:• Partner with Fashion Director, Styling Director and Copy Director on any editorial concepting needs (Direct Mail, Email Newsletters, etc)Consumer PR:• Partner with Fashion Director and Styling Director to support Comms team with Consumer PR asksProduct & image curation on an as needed basis

• Fashion Editor, Men's

  • May 2017 - Nov 2017

  • Assist in developing the men’s editorial styling POV in partnership with Fashion Director and Style Director • Act as key liaison and communicator between Creative, Marketing & Merchandising for all men’s product and styling needs • Manage men’s freelance stylists and stylist assistants, acting as his/her/their main point of contact when preparing outfits for photo shoots• Partner with Editorial Content team, specifically the Men’s Editorial Lead, to help develop multi-channel, innovative, strong styling and editorial content ideas• Partner with the Merchandising, Marketing & Creative teams to ensure all styling needs for men’s photoshoots are aligned• Edit and curate men’s imagery assets for weekly creative reviews, including email, social, blog and ads• Create men’s seasonal runway and street style reports, sharing with cross functional partners seasonally• Work closely with the Merchandising team identify key product (based on inventory, warehouse delivery dates and seasonal relevance) to pull for photo shoots• Pull, edit & style product and outfits for multi-channel Marketing assets including e-mail, blog, social, TV and PR• Ensure product selection is relevant from an editorial, inventory and customer segmentation POV• Partner with Trend Manager, Fashion Director and other Creative team members to work on special projects, which may include brand campaign, product launches, marketing projects, press requests, MGMT requests, social media projects, etc. • Develop deep understanding of the Stitch Fix customer and style segmentations

• Trend Forecaster

  • Nov 2016 - Apr 2017

  • Own and facilitate the kick-off & build-out of seasonal trend presentations in partnership with trend counterparts• Conduct trend market research for seasonal concepting across fashion trend sourcing sites WGSN, Fashion Snoop, and WWD• Travel to Paris, London, New York & LA for completive shopping research and seminars/tradeshows• Comp shop the market ensuring trend strategies align with seasonal business needs• Analyze the merchandising dashboard and foresee business opportunities to drive sales and forecast learnings for the season ahead • Inspire and lead all seasonal kick-off presentations in partnership with trend counterparts• Partner with buying functions around seasonal deep dive research requests and own all work drivers• Own the content strategy and build-out for monthly trend newsletter• Manage and organize market samples and supplies• Assist with all Marketing needs within PR and Editorial to ensure seasonal product stories and initiatives are brought to life• Own monthly HQ mannequin dressing to ensure our best in-season product stories are showcased within our SF and Austin office

• Trend Assistant

  • Jan 2016 - Nov 2016



Maxim Inc. (MAXIM magazine)

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Fashion and Market Editor

  • Dec 2014 - Nov 2015

  • Assist Editor in Chief, Kate Lanphear, and Fashion Director, Wayne Gross • Market Editor • Assisted with creative direction for shoots • Stylist Assistant • Credits Editor • Assist Editor in Chief, Kate Lanphear, and Fashion Director, Wayne Gross • Market Editor • Assisted with creative direction for shoots • Stylist Assistant • Credits Editor



Williams-Sonoma, Inc.

• United States
• Retail
• 700 & Above Employee

• Assistant Buyer

  • Apr 2014 - Oct 2014

  • Participated in daily business and sales meetings • Initiated buy plans depending on seasonal sales forecasts • Created brand specific content across multiple media outlets • Participated in daily business and sales meetings • Initiated buy plans depending on seasonal sales forecasts • Created brand specific content across multiple media outlets



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Fashion Assistant

  • Sep 2013 - Apr 2014

  • Managed 15 interns • Assisted Editors, Fashion Director and Creative Director during photo shoot run-throughs • Sample trafficking • Supported US Market Editor • Represented ELLE at Mercedes Benz New York Fashion Week • Built, and maintained, solid relationships with top-tier industry influencers • Managed 15 interns • Assisted Editors, Fashion Director and Creative Director during photo shoot run-throughs • Sample trafficking • Supported US Market Editor • Represented ELLE at Mercedes Benz New York Fashion Week • Built, and maintained, solid relationships with top-tier industry influencers



Nylon Magazine

• Fashion Intern

  • Jul 2013 - Sep 2013

  • Supported Market Director on set for multiple photo shoots • Sample trafficking • Coordinated and managed Editors New York, London, Paris & Milan Fashion Week schedules • Accompanied Fashion Director to Mercedes Benz New York Fashion Week as her Social Media Assistant • Supported Market Director on set for multiple photo shoots • Sample trafficking • Coordinated and managed Editors New York, London, Paris & Milan Fashion Week schedules • Accompanied Fashion Director to Mercedes Benz New York Fashion Week as her Social Media Assistant



Bollare

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion Public Relations Intern

  • Jan 2013 - Jul 2013

  • Show room management • Sample trafficking • Accompanied Account Executives on top-tier media desk side appointments • Participated in collaborative brainstorming at pitch meetings. • Show room management • Sample trafficking • Accompanied Account Executives on top-tier media desk side appointments • Participated in collaborative brainstorming at pitch meetings.