Lauranne LEFEBVRE

Marketing Director at JCDecaux Middle East
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Contact Information
us****@****om
(386) 825-5501
Location
AE
Languages
  • Anglais Full professional proficiency
  • Italien Native or bilingual proficiency
  • Français Native or bilingual proficiency

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Alicia Pavot

J'ai eu la chance de collaborer avec Lauranne au sein du Groupe Etam pendant plus d'un an! Elle est une manager positive et bienveillante, qui fait confiance à ses équipes et communique avec elles de façon honnête et transparente. Lauranne est à l'écoute et sait toujours se rendre disponible lorsque l'on a besoin d'elle, quel que soit le sujet ou le moment. Un vrai plaisir de l'avoir eu comme manager!

Charlotte Bouvier

Quel plaisir que de collaborer 3 années avec Lauranne ! Elle a occupé 3 postes successifs au sein de mon équipe chez undiz et à sur relever à chaque fois avec succès les challenges et différents enjeux auxquels elle a été confrontée. Une très bonne communication, un savoir-être exemplaire et de très bonnes qualités relationnelles lui donnent une grande aisance dans la Conduite de projets transverses et l’animation d’équipe. Une très bonne connaissance des techniques marketing, une sensibilité forte à l’innovation et aux évolutions de marché sont des atouts pour la dimension marketing et l’ animation de marque. Enfin elle sait faire preuve de rigueur, De Constance et de ténacité pour faire aboutir les Projets qui lui sont confiés. Mais toujours en douceur et avec le sourire.

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Credentials

  • Digitt Certificate
    EDHEC Business School
    Jan, 2016
    - Oct, 2024
  • TOEIC ( Test Of English for International Communication) : 850/990 B2
    TOEIC® Program
    Mar, 2015
    - Oct, 2024
  • CILS : (Certificazione d'italiano come lingua straniera ) : niveau C1
    Università degli Studi di Siena
    Jun, 2014
    - Oct, 2024

Experience

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2022 - Present

      Responsible for the strategic positioning of JCDecaux brand, the creation of the marketing plan and operational marketing for Dubai Media concessions. Main responsibilities: Business Intelligence - Defining and implementing the marketing strategy & marketing plan. - Defining and monitoring KPIs to improve the marketing & sales activities in collaboration with the sales and finance directors. - Looking for value creation axis to develop new business opportunities. Sales efficiency support - Delivering key insights to support the sales team in defining their action plan. - Conceiving and delivering specific training workshops. Data strategy - Leveraging on data to accelerate business transformation - Unlocking the potential of data sets to identify new opportunities and identify growth opportunities. Communication - Defining and implementing the internal & external communication plan. People management - Managing all aspects of HR cycle for a team of 6 brilliant people. - Developing a healthy and pleasant work environment. Show less

    • France
    • Advertising Services
    • 700 & Above Employee
    • Landlord Data Customer partner
      • Jun 2021 - Jul 2022

      Within JCDecaux corporate data team Attached to the Customer Success Director : Working for landlord clients : airports, malls and cities. Playing 2 roles : Business owner for some data products & solutions - Identify and define the business needs - Define business benefits and impact KPIs - Prioritize the features and define the development roadmap - Produce the required documentation for users skill transfer or training : user guide, FAQ, video, e-learning, sales pitch, ... - Accompany Business Units for a proper use of delivered tools Business partner for some countries : - Develop a close relationship with the country - Share and discuss JCDecaux data strategy - Co-define country roadmap - Drive DataCorp products and solutions adoption - Collect business cases and success stories Show less

    • France
    • Textile Manufacturing
    • 700 & Above Employee
    • International Marketing Officer
      • Oct 2019 - May 2021

      Marketing department. Directly reporting to the Marketing & Digital director. - Create and manage the global marketing / commercial calendar.- Localize and adapt the global marketing calendar on 17 countries.- Lead global brand marketing collaborations : creation of limited edition products following viral social media and cultural trends.- Manage brand 's communication : from concept to content creation and the display to the brand's communication channels.- Collaborate with purchase team for the products marketing information : labelling,packaging.- Supervise flagships stores communication and animation.- Ensure budget's optimizationManagement : 1 people full-time + 1 mid time Show less

    • International marketing & communication project manager
      • Oct 2018 - Oct 2019

      Scope : 17 countries3 areas : Europe + Russia : Belgium, Spain, Poland and Russia.Middle East : Dubai, Lebanon, Maroc, Saudi Arabia and Qatar.Islands : Reunion Island, Mauritius, Guyana, Tahiti, New Caledonia, Martinique.Management : 1 person full time.Transversal management : Each local marketing manager.Mission : Responsible of Undiz brand's image worldwide.Garant of the global brand's strategy and its adaptation for all the 17 markets. Marketing : - Create the marketing & commercial calendar for all the markets- Create specific marketing activation in linked with the marketing calendar to increase brand's performances.- Co-creation of the important/event brand campaigns ( swimwear, back to school, Christmas)- In charge of the operational pos production for each market (managing 1 person full time)- Reflection on the brand's expression and client expression worldwide. (multicanal activations)- Responsible of new area marketing strategy implementation.--> Working closely with 17 countries and more than 30 interlocutors.Communication : Adapt image's content reflection to market constraints.Adapt way of speaking with customers according local behaviours.Reflect on cross marketing activation : instore + online : 360° global package.Based 50% HQ in France , 40% abroad Show less

    • International trade marketing manager
      • Dec 2017 - Oct 2019

      WHO'S UNDIZ ? - In a market in which lingerie is most often associated with the notion of sexiness, UNDIZ took a stand as the rebel of cool lingerie. - Latest brand launched by ETAM Group. MISSIONS : In charge of the international in-store marketing strategy and brand identity. • Build and develop the in-store marketing strategy in all Undiz's international stores. (franchises and branches)• Build and develop undiz's international marketing animations calendar. • Support countries in their store's attractiveness : creation of POS marketing supports. • Develop Undiz's brand awareness internationally : working on specific events according to countries' seasonalities, specific national events, ...• Insure a global 360 degrees marketing strategy by working closely with the e-commerce and digital departments. SCOPE : 17 countries. Franchises and branches. Show less

    • International operational marketing manager
      • Nov 2016 - Aug 2017

      LAGARDÈRE TRAVEL RETAIL is an international travel retail group (Duty Free shops) - N°1 in France - N°3 worldwide - operating in 32 countries and 4 continents. MISSIONS SCOPE: EMEA - Europe Middle East• Manage & set-up operationally with trade marketing manager the marketing customer experience strategy.• Create retail experiences for Lagardère Travel Retail’s international duty-free shops.• Align all the stakeholders on the 360° retail dimensions of each retail experience. (offer, design, merchandising, communication, digital and service). • Analyze/monitor all the performances of those experiences in order to have a clear understanding of their profitability. (Creation of sales reporting and analysis tools).Business trip : 35% of the time (average of 1 business trip per month) Show less

    • B to B marketing project manager
      • Jul 2016 - Dec 2016

      LAGARDÈRE TRAVEL RETAIL is an international travel retail group (Duty Free shops) - N°1 in France - N°3 worldwide - operating in 32 countries and 4 continents. MISSIONS SCOPE: EMEA - Europe Middle East• & coordinate the international airport tenders projects: presentation of the tender to all the internal departments (purchase, negotiations, merchandising) with a brief on their missions & objectives, presentation of our strategic vision to brands with the aim to create specific partnerships.• Develop the strategy vision of the retail duty-free concepts: reflexion on customers’ insights, way of consume, realisation of qualitative and quantitative studies and definition of the strategic vision.• Manage the retail’s codification of all experiences present in Lagardère Travel Retail duty-free shops worldwide: alignment of all stakeholders on the 360° retail dimensions of our experiences in shop.• Reinforce the presence/image of Lagardère Travel Retail in the worldwide duty-free industry: market analysis, definition of the 2017 marketing assets with the operational marketing team, presentation & follow-up of international press publications., creation of BtoB movies. Show less

    • France
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Junior business developer
      • Jan 2015 - Apr 2015

      LORIS AZZARO is a French luxury house SCOPE : Assistant of the Accessory line director. In charge of the establishment and the expansion of the accessory line worldwide. - MARKETING ACTIVITIES Generate corporate presentations for business reviews, selection of the assortment of products by country, participate and support the sales during trade faire, provide feedback to the head-office team, organize and present the showroom space to international buyers, send all the marketing informations at our partners, realize benchmark analyse. - ADMINISTRATION ACTIVITIES Managed purchase order, invoice and account receivables, organize the planning management for the next 6 months,organize appointment with international buyers. - BUSINESS DEVELOPMENT ACTIVITIES Detecting opportunities of growth for the market, convinced international buyers to work with us, find additional distribution channels, represent the brand during the fashion shows. Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Sales representative & merchandiser
      • Jun 2012 - Aug 2012

      - Welcoming, advising and answering to customers needs - Organizing the space layout of sale - Monitoring the sales stock of various products to maximize the efficiency of retail space - Understand the brand values and transmit it in the store atmosphere - Welcoming, advising and answering to customers needs - Organizing the space layout of sale - Monitoring the sales stock of various products to maximize the efficiency of retail space - Understand the brand values and transmit it in the store atmosphere

Education

  • EDHEC Business School
    Master of Science in Marketing Management, Marketing
    2015 - 2017
  • EDHEC Business School
    Bachelor in Business Administration, major Fashion & Luxury industry
    2011 - 2015
  • SAA - School of Management, Università di Torino
    International Academic exchange
    2013 - 2014
  • Lycée Antoine Watteau, Valenciennes
    Classe préparatoire aux grandes écoles, Pluridisciplinaire
    2010 - 2011

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