Markting Copywriter

• Oct 2020 - Present

Marketing Communications & PR Consultant | Copywriter

• Jun 2006 - Present

I help businesses of all sizes get the word out with the right words, delivering strategic marketing communications, PR and copywriting expertise to entrepreneurial and global brands, as well as marketing, PR and creative agencies. Specialized in architecture, building, furnishings, and luxury lifestyle as well as nutrition, health, fitness, and pet care.Services include media pitching, strategic campaign development, copywriting, web content creation, brand story development, blog writing, press releases and press kits, events and promotions, trade show marketing, product launches, social media, email marketing.

Copywriter

• Jan 2014 - Jan 2020

Optimized integrated marketing communications campaigns, conceptualizing and producing concise, captivating content across multiple channels, in collaboration with cross-functional teams and stakeholders.*REGIONAL RETAIL MARKETING FOR 300 STORES, 1,500 DESIGNERS Shaped messaging for monthly POS materials, event, & promotional collateral, radio and tv scripts, and branded signage programs.*EMAIL MARKETING Led content development for over 1,000 promotional and segmented emails, including welcome journey, upsell, re-targeting, lead generation, and re-engagement campaigns. *WEB CONTENT Developed SEO-integrated product descriptions, landing pages, home pages, and blog content and launched Amazon storefront with 20 landing pages promoting 2,000 product SKU's with digital and merchandising teams. *DIGITAL MARKETING Created headlines, messages and CTA's for paid and organic social media posts, digital ad banners, search engine ads.*SALES BROCHURES Spearheaded copy for new product, service, and specialty brochures including for Margaritaville Hotel and Resorts licensed partnership.*DIRECT MAIL Penned copy for monthly direct mail magazines, each reaching 2 million households on average. *CORPORATE COMMUNICATIONS Wrote internal announcements and presentations for CEO and business development team, and authored copy for Annual Reports.

Senior Public Relations Account Executive

• Sep 1999 - Jan 2013

Led fully integrated public relations and marketing communications campaigns for design, architecture, home furnishings, luxury lifestyle and fashion businesses. -Secured countless product and feature coverage in national and regional trade and consumer media outlets including Associated Press, USA Today, Interior Design, Metropolis, Architectural Digest, Robb Report, Elle Decor, HFN, to name a few. -Launched products at international trade shows including High Point Furniture Market, International Contemporary Furniture Fair (ICFF), International Home Builders Show (NAHB), as well as Kitchen & Bath Show (KBIS), Coterie, and New York Gift Show.-Forged sponsorships that maximized budgets and expanded audience reach.-Developed and managed production of press and marketing materials. -Produced press, consumer and to-the-trade events.-Cultivated relationships with community and industry influencers. -Developed website content as well as social media campaigns promoting products and events.