Laura West
Co-Founder at The Doers UK- Claim this Profile
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Bio
Jess Sims
Laura's skills are a tour de force for any PR & marketing team. Since starting at Parker Hobart she has excelled in improving the efficiency of all her accounts, ensuring coverage targets are consistently smashed by her teams and getting involved in agency management - a crucial member of the senior team. I have worked closely with Laura for over 2 years and constantly impressed by her organisational skills, her enthusiasm and the way she manages her accounts. As my mentor, she has taught me a huge amount and has had a big influence on my personal progression through the company. Her relationships and approach with both clients and press are fantastic - she's approachable, professional and full of personality. I have worked closely with Laura on building the social media strategy for both the agency and the clients we work together on and her skills in the digital arena are excellent. She is an absolute asset for any team.
Clare Hindley
Laura is a bright, ambitious and hardworking PR professional, and a feisty operator when given a challenge. She has great media and client liaison skills, and is well versed in event management. When she switched teams, Laura worked hard to get under the skin of a new sector and new clients - and quickly became one of the 'go to' people for product knowledge. I'd be delighted to work with Laura again.
Jess Sims
Laura's skills are a tour de force for any PR & marketing team. Since starting at Parker Hobart she has excelled in improving the efficiency of all her accounts, ensuring coverage targets are consistently smashed by her teams and getting involved in agency management - a crucial member of the senior team. I have worked closely with Laura for over 2 years and constantly impressed by her organisational skills, her enthusiasm and the way she manages her accounts. As my mentor, she has taught me a huge amount and has had a big influence on my personal progression through the company. Her relationships and approach with both clients and press are fantastic - she's approachable, professional and full of personality. I have worked closely with Laura on building the social media strategy for both the agency and the clients we work together on and her skills in the digital arena are excellent. She is an absolute asset for any team.
Clare Hindley
Laura is a bright, ambitious and hardworking PR professional, and a feisty operator when given a challenge. She has great media and client liaison skills, and is well versed in event management. When she switched teams, Laura worked hard to get under the skin of a new sector and new clients - and quickly became one of the 'go to' people for product knowledge. I'd be delighted to work with Laura again.
Jess Sims
Laura's skills are a tour de force for any PR & marketing team. Since starting at Parker Hobart she has excelled in improving the efficiency of all her accounts, ensuring coverage targets are consistently smashed by her teams and getting involved in agency management - a crucial member of the senior team. I have worked closely with Laura for over 2 years and constantly impressed by her organisational skills, her enthusiasm and the way she manages her accounts. As my mentor, she has taught me a huge amount and has had a big influence on my personal progression through the company. Her relationships and approach with both clients and press are fantastic - she's approachable, professional and full of personality. I have worked closely with Laura on building the social media strategy for both the agency and the clients we work together on and her skills in the digital arena are excellent. She is an absolute asset for any team.
Clare Hindley
Laura is a bright, ambitious and hardworking PR professional, and a feisty operator when given a challenge. She has great media and client liaison skills, and is well versed in event management. When she switched teams, Laura worked hard to get under the skin of a new sector and new clients - and quickly became one of the 'go to' people for product knowledge. I'd be delighted to work with Laura again.
Jess Sims
Laura's skills are a tour de force for any PR & marketing team. Since starting at Parker Hobart she has excelled in improving the efficiency of all her accounts, ensuring coverage targets are consistently smashed by her teams and getting involved in agency management - a crucial member of the senior team. I have worked closely with Laura for over 2 years and constantly impressed by her organisational skills, her enthusiasm and the way she manages her accounts. As my mentor, she has taught me a huge amount and has had a big influence on my personal progression through the company. Her relationships and approach with both clients and press are fantastic - she's approachable, professional and full of personality. I have worked closely with Laura on building the social media strategy for both the agency and the clients we work together on and her skills in the digital arena are excellent. She is an absolute asset for any team.
Clare Hindley
Laura is a bright, ambitious and hardworking PR professional, and a feisty operator when given a challenge. She has great media and client liaison skills, and is well versed in event management. When she switched teams, Laura worked hard to get under the skin of a new sector and new clients - and quickly became one of the 'go to' people for product knowledge. I'd be delighted to work with Laura again.
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Experience
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Co-Founder
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Sep 2018 - Present
The Doers is a collective of hand-picked freelancers offering small to medium sized businesses all the perks of a PR and marketing agency without the overheads of one. We can tackle any project, big or small, and make sure the output is delivered both on time and in budget. The Doers is a collective of hand-picked freelancers offering small to medium sized businesses all the perks of a PR and marketing agency without the overheads of one. We can tackle any project, big or small, and make sure the output is delivered both on time and in budget.
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Build That Business
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United Kingdom
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Professional Training and Coaching
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Chief Marketing Officer
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Apr 2022 - Present
Chief Marketing Officer for start-up, Build That Business - a platform that gives everybody the confidence to build and grow their own business. Chief Marketing Officer for start-up, Build That Business - a platform that gives everybody the confidence to build and grow their own business.
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Maggie's Centres
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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PR Manager England & Wales
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Feb 2014 - Aug 2018
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Halpern
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Manager
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Jul 2013 - Feb 2014
Worked on a range of consumer brands including the AGA Rangemaster Group (Rangemaster, Falcon & Mercury), Amanzi Tea, Andrew Martin, Bathrooms International, bottlegreen, Fitness First, and Joanna Wood. Key achievements included: • Developing strategic communications plans for both current and prospective businesses. Securing new business wins based on sales and presentation skills and clearly demonstrating an understanding of business objectives and the steps taken during a rebrand • Working quickly and proactively to utilise the media agenda, securing national coverage and building press relations to secure national business interviews and direct sales for clients where news and product development for traditional PR opportunities is limited • Implementing regular team meetings, reporting structures and training for junior members reducing staff turnover and time spent on reporting and admin roles Skill set developed: • Creation of strategic campaigns for both existing and prospective clients • Project, team and budget management • Proactively driving coverage and sales by quickly acting on the media agenda • Time management and productivity analysis • Press relations • Securing new business wins Show less
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Senior Account Manager
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Apr 2011 - May 2013
In my current role I lead a team of 6 with a focus on developing communication strategy and content and leading on client handling for all accounts. I’m also creative lead, running content sessions and creative brainstorms across the agency and advising all account teams and well as leading on new business pitches and outreach. I’m known as ‘Chief Organiser’ within the agency having introduced all of the current reporting structures and ensuring all client reviews and analysis are run efficiently. Show less
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Grayling
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United Kingdom
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Public Relations and Communications Services
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400 - 500 Employee
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Consultant
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Jun 2007 - Apr 2011
In my role as Consultant at Grayling I worked on the Consumer division primarily across the Homes & Property team including the Dulux, Cuprinol and Polycell accounts, as well as Wella Professionals, Brtiax and Garnier Ambre Solaire. During my time here I headed up several accounts, managed a junior team, acted as the lead contact for all clients whilst developing Public Relations skills including event management, product launches, budget monitoring, social media and campaign strategy.
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Client Executive
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Jun 2007 - Aug 2010
As Client Executive at Grayling I took a leading role on media relations across a number of clients ranging from public sector, working with the Foreign Office, WRAP and Defra, to consumer accounts including Dulux, Cuprinol, Wella Hair care and Britax. As my time in this role continued I increased my client handling skills to become the first point of contact for day-to-day activity on all of my accounts, securing larger features for clients and taking the lead on press events and launches.
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Ketchum
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United States
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Public Relations and Communications Services
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700 & Above Employee
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PR Intern
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Jun 2006 - Sep 2006
I interned at Ketchum for a whole summer during my second year at University working on the fashion and beauty team. During my time here I developed skills in press relations, copy writing, event assistance, media monitoring and exhibition support. Following my internship I was invited back to support the team at the Clothe Show Live event at the NEC in December working in the Press Office throughout the event liaising with press and celebrities. I interned at Ketchum for a whole summer during my second year at University working on the fashion and beauty team. During my time here I developed skills in press relations, copy writing, event assistance, media monitoring and exhibition support. Following my internship I was invited back to support the team at the Clothe Show Live event at the NEC in December working in the Press Office throughout the event liaising with press and celebrities.
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Education
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University of Nottingham
2:1, English & American Studies -
Sir Henry Floyd Grammar School