Laura Matura
Ecommerce Manager at Mentoring Minds, LP- Claim this Profile
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Bio
Teri Gilbreath
Having worked closely with Laura on re-vamping our website, and on campaign analytics, social media and all things digital marketing, I can not recommend her highly enough! Laura is innovative, inspired and very creative. She comes at everything from a customer-centric perspective. It's one thing to work closely with the internal team, (which often includes opinions from top to bottom of the organization), but to work well with the IT vendors is another strong suit Laura has in her arsenal. They respect her deep knowledge and enjoy her vision and collaboration. The two things that I enjoy the most about Laura is her insatiable thirst for knowledge about the industry she then shares with the team, and her terrific humor and levity. She's sharp, passionate, and extremely articulate. If you're searching for the best in the business, you've found her!
Cyndi Henderson
I've known Laura for over 12 years and had the pleasure of working with her at both Marketing Specialists and Allegro. At Marketing Specialists we collaborated on an HR intranet and employee communication campaign that was ahead of its time in design and useful information for employees. I later recruited her to the marketing team at Allegro where she worked on a marketing campaign for a new product launch that included all new print collateral and a completely updated website. In both cases, Laura had to get up to speed on the business and the corporate message and she did so quickly and intuitively. Laura has a great combination of creativity and business sense and is a true asset to any project or company that is lucky enough to have her.
Teri Gilbreath
Having worked closely with Laura on re-vamping our website, and on campaign analytics, social media and all things digital marketing, I can not recommend her highly enough! Laura is innovative, inspired and very creative. She comes at everything from a customer-centric perspective. It's one thing to work closely with the internal team, (which often includes opinions from top to bottom of the organization), but to work well with the IT vendors is another strong suit Laura has in her arsenal. They respect her deep knowledge and enjoy her vision and collaboration. The two things that I enjoy the most about Laura is her insatiable thirst for knowledge about the industry she then shares with the team, and her terrific humor and levity. She's sharp, passionate, and extremely articulate. If you're searching for the best in the business, you've found her!
Cyndi Henderson
I've known Laura for over 12 years and had the pleasure of working with her at both Marketing Specialists and Allegro. At Marketing Specialists we collaborated on an HR intranet and employee communication campaign that was ahead of its time in design and useful information for employees. I later recruited her to the marketing team at Allegro where she worked on a marketing campaign for a new product launch that included all new print collateral and a completely updated website. In both cases, Laura had to get up to speed on the business and the corporate message and she did so quickly and intuitively. Laura has a great combination of creativity and business sense and is a true asset to any project or company that is lucky enough to have her.
Teri Gilbreath
Having worked closely with Laura on re-vamping our website, and on campaign analytics, social media and all things digital marketing, I can not recommend her highly enough! Laura is innovative, inspired and very creative. She comes at everything from a customer-centric perspective. It's one thing to work closely with the internal team, (which often includes opinions from top to bottom of the organization), but to work well with the IT vendors is another strong suit Laura has in her arsenal. They respect her deep knowledge and enjoy her vision and collaboration. The two things that I enjoy the most about Laura is her insatiable thirst for knowledge about the industry she then shares with the team, and her terrific humor and levity. She's sharp, passionate, and extremely articulate. If you're searching for the best in the business, you've found her!
Cyndi Henderson
I've known Laura for over 12 years and had the pleasure of working with her at both Marketing Specialists and Allegro. At Marketing Specialists we collaborated on an HR intranet and employee communication campaign that was ahead of its time in design and useful information for employees. I later recruited her to the marketing team at Allegro where she worked on a marketing campaign for a new product launch that included all new print collateral and a completely updated website. In both cases, Laura had to get up to speed on the business and the corporate message and she did so quickly and intuitively. Laura has a great combination of creativity and business sense and is a true asset to any project or company that is lucky enough to have her.
Teri Gilbreath
Having worked closely with Laura on re-vamping our website, and on campaign analytics, social media and all things digital marketing, I can not recommend her highly enough! Laura is innovative, inspired and very creative. She comes at everything from a customer-centric perspective. It's one thing to work closely with the internal team, (which often includes opinions from top to bottom of the organization), but to work well with the IT vendors is another strong suit Laura has in her arsenal. They respect her deep knowledge and enjoy her vision and collaboration. The two things that I enjoy the most about Laura is her insatiable thirst for knowledge about the industry she then shares with the team, and her terrific humor and levity. She's sharp, passionate, and extremely articulate. If you're searching for the best in the business, you've found her!
Cyndi Henderson
I've known Laura for over 12 years and had the pleasure of working with her at both Marketing Specialists and Allegro. At Marketing Specialists we collaborated on an HR intranet and employee communication campaign that was ahead of its time in design and useful information for employees. I later recruited her to the marketing team at Allegro where she worked on a marketing campaign for a new product launch that included all new print collateral and a completely updated website. In both cases, Laura had to get up to speed on the business and the corporate message and she did so quickly and intuitively. Laura has a great combination of creativity and business sense and is a true asset to any project or company that is lucky enough to have her.
Credentials
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Search Engine Essentials
Dallas Search Engine AcademySep, 2013- Nov, 2024 -
Sales Certification
Southern Methodist UniversityMar, 2001- Nov, 2024 -
Situational Leadership II
Ken Blanchard
Experience
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Mentoring Minds
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Ecommerce Manager
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Oct 2015 - Present
Things are always changing in the digital arena, so the ability—and drive—to continually learn new things and readily adapt to change is essential. Be open to evolving strategies and rethink conventional wisdom at any time. • Responsible for all online sales channels of Mentoring Minds. • Deep understanding of website management and e-commerce usability. • Expert-level knowledge of digital platforms: i.e. Magento, WordPress, Fabl, Amazon Seller Central. • Creative and disciplined. Lead others past their comfort zone(s), build internal user confidence, and respond to and/or communicate a sense of urgency when needed. • Demonstrate visionary thinking and demonstrate expert knowledge to solve complex, organization-wide or externally facing issues. • Strong communication and consensus-building skills. • Strong planning, tracking, organizational, and project management skills. Simultaneously lead and support multiple initiatives, ensuring all are completed on/under budget and on schedule. • Build and maintain relationships with internal stakeholders and manage and provide direction to our outside technology partners/digital agencies. • Attention to detail without getting stuck in or derailed by the details. • Excellent problem-solving skills: quickly and effectively investigate, research, and re-create issues and errors and find a solution. • Proactively identify operational and customer experience issues. Be the point person for managing these issues from identification to resolution. • Analyze and assess organizational needs and provide solutions accordingly. • Initiate and manage strategic site updates and redesign to improve messaging, engage new users, support customers, and improve conversion rates. • Continually monitor and improve the fidelity and fitness of the website and other digital properties under the ecommerce umbrella, such as Amazon. • Flexible and responsive to out-of-business-hours needs. Show less
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Moxie Studio
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Dallas/Fort Worth Area
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Principal
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Sep 1997 - Oct 2015
Developing and executing cost-effective and creative print and Web designs, and traditional and online marketing programs for any line of business. * Print Design * Web Design * Logo Design and Brand Identity * Traditional Marketing (content and design) * Social Media Marketing (SMM) * Search Engine Optimization (SEO) * Search Engine Marketing (SEM) * Online Marketing * Advertising (online and print) * Public Relations and Publicity * Communications Programs * Content Strategy * Customer Experience * Event Planning * Photography * Book Cover and Interior Design Visit Moxie Studio online at www.moxiestudio.com, www.facebook.com/moxiestudio or www.twitter.com/moxiestudio. Show less
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North Texas Wealth Management
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United States
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Financial Services
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1 - 100 Employee
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Business Development Manager
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Nov 2012 - Jun 2014
From presentations to postcards, transformed all branding and messaging for a family-owned financial planning firm. Created, launched, and maintained expansive website, as well as, produced and manage social media presence on Facebook, Twitter, LinkedIn, and YouTube. Increased traffic to website via on- and off-page SEO disciplines. Oversight included business-to-business outreach, lead generation, and attracting and retaining new and existing clients. Crafted all content, design, programming, and metrics for direct marketing and communication programs. Negotiated significant discounts for large-scale printing projects and mail services. Analyzed, developed, and implemented enterprise-wide policies for CRM record-keeping. Organized and executed a comprehensive in-house update to the company’s CRM database for leads/prospects, pipeline, and client information management and analytics. This sweeping overhaul allowed the company to better identify qualified leads, gain better insight into the lifecycle of a potential client, and assess opportunities in a more timely and cost-effective manner. Instituted improved communication practices and follow-up methods: increased seminar attendance by 106%, referrals by 118%, closure rates for initial consultations by 16%, and client appreciation event participation by 10%. Show less
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Associa
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United States
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Real Estate
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700 & Above Employee
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Marketing Manager/Lead Creative
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2009 - 2010
Managed and executed creative development, design and production of Web and print materials for corporate entities and member companies of the organization throughout North America. Worked closely with account managers and stake-holders to provide cost-efficient, best-in-class marketing vehicles including branding, websites, brochures and direct marketing pieces, and trade show graphics Managed and executed creative development, design and production of Web and print materials for corporate entities and member companies of the organization throughout North America. Worked closely with account managers and stake-holders to provide cost-efficient, best-in-class marketing vehicles including branding, websites, brochures and direct marketing pieces, and trade show graphics
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BenBella Books
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Book and Periodical Publishing
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1 - 100 Employee
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Vice President & Art Director
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2004 - 2009
As Director of Marketing and Publicity, created all promotional and media efforts for rapidly growing Dallas-based book publisher. Responsibilities included press materials/media kit content development and design; creating and maintaining book-specific websites; managing author media and signing tours; viral, grassroots and Internet marketing; broadcast and print media pitching and placement; convention and trade show activities; foreign rights; direct and special sales. Successfully managed campaigns and received wide media coverage for nearly 100 titles. Responsibilities as Vice President and Art Director included an overall management role in all areas of the business, as well as the concept development and design of more than 30 titles a year, including: covers and interiors, company collateral, advertising, and all Web design and development. BenBella Books is now the largest for-trade publisher in Texas. Show less
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National Semiconductor
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Semiconductor Manufacturing
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400 - 500 Employee
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Public Relations/Communications
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2003 - 2004
Revised all on-site communication programs. Redesigned employee portal, updated look and content of closed-circuit television content, as well as, improved other traditional communication vehicles such as onsite signage and benefits collateral. Facilitated focus groups with senior managers and associates. Organized and hosted monthly and quarterly management meetings. Managed all employee special interest groups. Developed relationships with local media members. Worked with community organizations to plan special events and create media opportunities. Spearheaded wellness program, and provided promotional support. Show less
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Director of Marketing, Intercollegiate Athletics
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2001 - 2003
Planned and managed game day and special events to cultivate support for revenue generating programs and the Mean Green Foundation. Produced all media to effectively and cost-efficiently market events, including: print advertising, radio and television commercials, campaign-related news releases and conferences, targeted direct marketing, and Web. Print advertising, collateral and commercials were featured at the 2002 National Association of Collegiate Marketing Administrators Conference. Developed sponsorships through public speaking engagements, committee memberships, event partnering, and exclusive co-marketing opportunities. In 2001, initiated corporate sponsorships totaling a market value of nearly $20,000. In 2002, more than $30,000. Partnered with licensing agency and retailers to promote the sales of university merchandise and spirit items. Successfully repositioned North Texas’ brand and launched campaign in fall of 2001. Increased sales by 61 percent. Planned and managed game day and special events to cultivate support for revenue generating programs and the Mean Green Foundation. Produced all media to effectively and cost-efficiently market events, including: print advertising, radio and television commercials, campaign-related news releases and conferences, targeted direct mail, broadcast e-mail, and Web. Print advertising, collateral and commercials were featured at the 2002 National Association of Collegiate Marketing Administrators Conference. Show less
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Eventrix
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Dallas/Fort Worth Area
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Communications Director
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2000 - 2001
Designed and developed content for all communications and marketing products. Led team of investors, company founders, marketing research and business development staff to conceptualize the company’s brand identity, and build a strategy for all marketing and communications programs. Created all media including a website, news releases and marketing collateral for target audiences that included prospects, current clients, local and trade media, vendors, vendor partners, investors and executive board. Provided ongoing development and design of the corporate website, company Intranet and interface design of demos and client solutions. Show less
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Allegro Development Corp.
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United States
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Software Development
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100 - 200 Employee
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Communications Manager
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1999 - 2000
Managed design and content creation of all print and Web marketing materials featuring nine software products for the energy industry. Created all sales and direct marketing collateral, web communications and corporate branding. Developed campaign for the company’s annual user conference, the Allegro Summit, and acted as team leader for new software campaign (Allegro 6.0) and related special events. Managed design and content creation of all print and Web marketing materials featuring nine software products for the energy industry. Created all sales and direct marketing collateral, web communications and corporate branding. Developed campaign for the company’s annual user conference, the Allegro Summit, and acted as team leader for new software campaign (Allegro 6.0) and related special events.
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Corporate Communications Manager
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1997 - 1999
Designed and developed ground-breaking Web-based products including an award-winning ("CIO Magazine" 50/50) employee portal that included human resources, finance, risk management, marketing and business services modules; a corporate website; and secured portals for clients. Collaborated with department leaders to produce communications and sales tools for associates and clients. Led user confidence programs to promote use of the company’s employee and client portals. Provided all marketing and communications support for the office of the chairman and CEO, including production of the company magazine; fiscal and content overview of advertising campaigns; execution of multi-media products, such as live web casts; corporate identity campaigns; coordination of major trade show events; investor relations and media relations. Show less
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Education
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1989 - 1993
University of North Texas
B.A., Journalism (Public Relations)
Community
