Experience

White Tiger Pr Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Sep 2019 - Present

  AD on a number of travel and tourism clients including Valamar, Pitchup.com, Finest Retreats and Friendship Travel. AD on a number of travel and tourism clients including Valamar, Pitchup.com, Finest Retreats and Friendship Travel.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance PR consultant

  • May 2019 - Present

  Consumer and B2B PR and communications support from strategy through to delivery with a focus on travel and tourism brands. Working with businesses of all sizes as an extension of your team, leveraging the power of PR to reach your audiences and help you to achieve your business objectives. 2022 clients include James Villas, Anguilla Tourist Board (via Hamilton PR), Grayshott Concerts and Festival of Sport. Consumer and B2B PR and communications support from strategy through to delivery with a focus on travel and tourism brands. Working with businesses of all sizes as an extension of your team, leveraging the power of PR to reach your audiences and help you to achieve your business objectives. 2022 clients include James Villas, Anguilla Tourist Board (via Hamilton PR), Grayshott Concerts and Festival of Sport.



Reflection PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Mar 2018 - Apr 2019

  Providing PR strategy and support to clients in the tourism and leisure industry across the UK and internationally, from the fine city of Norwich. Client accounts included: Valamar Hotels & Resorts (Croatia), Wolterton Park (Norfolk), Bullards Spirits, Saint Felix School (Southwold), Theatre Digs Booker and Manifest Software Solutions. Providing PR strategy and support to clients in the tourism and leisure industry across the UK and internationally, from the fine city of Norwich. Client accounts included: Valamar Hotels & Resorts (Croatia), Wolterton Park (Norfolk), Bullards Spirits, Saint Felix School (Southwold), Theatre Digs Booker and Manifest Software Solutions.



Spring, one of the UK's 10 most respected communications design agencies

• Senior Account Manager

  • Aug 2014 - Feb 2018

  Leading Spring's contract with the Moroccan National Tourist Office for an extensive communications progamme across the UK and other Anglophone markets, and the MuchMorocco brand campaign. Role includes creation of strategy and management of delivery across all channels, media planning, advertising and PR, content creation, organisation and hosting of press/fam trips. Contract value £380,000 per annum (budget responsibility). Work for other clients across sectors including tourism, property development and education includes strategic consultancy, implementation and delivery of multi-stakeholder, multi-strand projects spanning PR, content, brand development and creative across the full media mix



Price Bailey LLP

• United Kingdom

• Business Development/Marketing Asst.

  • Mar 2010 - Aug 2014

  • Supporting partners in the Norwich office with business development, including responsibility for related action plans and driving key initiatives • Organisation of annual events programme including breakfast seminars, exhibitions, client hospitality • Copywriting for marketing materials including flyers, new web copy and presentations • Local media relations programme including press releases and social media • Mailings and telemarketing campaigns for new business • Supporting partners in the Norwich office with business development, including responsibility for related action plans and driving key initiatives • Organisation of annual events programme including breakfast seminars, exhibitions, client hospitality • Copywriting for marketing materials including flyers, new web copy and presentations • Local media relations programme including press releases and social media • Mailings and telemarketing campaigns for new business



Start-Rite Shoes Ltd

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Communications Manager

  • Jan 2007 - Mar 2010

  • Development and management of external PR and trade communications programme for all brands within the Start-rite group • Consumer PR including regular press releases, seasonal press launches and consumer campaigns • Responsible for six month PR campaign in France, including international relaunch to French market via launch event in Paris • Copywriting for new e-commerce website (launched July 2008), quarterly retailer magazine and marketing collateral • Organisation of bi-annual sales conference



ETDE UK (formerly Ecovert FM)

• Communications Manager

  • Jan 2002 - Dec 2006

  Marketing and PR for French-owned facilities management and services company, part of the Bouygues group. Fully bilingual role. Marketing and PR for French-owned facilities management and services company, part of the Bouygues group. Fully bilingual role.