Experience

The Goldsmiths' Centre

• United Kingdom
• Retail Art Supplies
• 1 - 100 Employee

• Marketing & Communications Officer

  • Jan 2014 - Mar 2014

  Clerkenwell, London The Goldsmiths’ Centre is the leading charity for the professional training of goldsmiths and an exciting community and events space dedicated to goldsmithing and creativity in Clerkenwell. Key responsibilities & achievements: • Overseeing CMS development and content for the final stage of major overhaul of www.goldsmiths-centre.org • This included implementing highly increased functionality, user experience and inputting brand new content • Creating master project… Show more The Goldsmiths’ Centre is the leading charity for the professional training of goldsmiths and an exciting community and events space dedicated to goldsmithing and creativity in Clerkenwell. Key responsibilities & achievements: • Overseeing CMS development and content for the final stage of major overhaul of www.goldsmiths-centre.org • This included implementing highly increased functionality, user experience and inputting brand new content • Creating master project management calendar and marketing plan for 2014 • Managing reactive PR from national broadsheets to trade press – Teen Tatler and Professional Jeweller coverage • Writing and distributing press releases to jewellery, art and local press • Regular community posting on Twitter and Facebook and creation of Goldsmiths’ Centre weekly newsletter Show less



Major Players

• Marketing & PR Manager

  • Jul 2011 - Nov 2013

  London, United Kingdom Major Players is the creative industry and marketing world’s biggest recruiter, sourcing creative, digital and design talent to the UK’s top agencies and in-house divisions, previously owned by Randstad, the world's 2nd biggest staffing firm Key responsibilities: • Create, implement, manage and analyse a multi-channel marketing strategy aimed at professional talent and a wide variety of clients in creative and marketing • Manage Twitter, YouTube, LinkedIn and Facebook social… Show more Major Players is the creative industry and marketing world’s biggest recruiter, sourcing creative, digital and design talent to the UK’s top agencies and in-house divisions, previously owned by Randstad, the world's 2nd biggest staffing firm Key responsibilities: • Create, implement, manage and analyse a multi-channel marketing strategy aimed at professional talent and a wide variety of clients in creative and marketing • Manage Twitter, YouTube, LinkedIn and Facebook social channels ensuring proactive communications with networks • Ensure appropriate, optimised web content via content strategy; copy, imagery & video • Manage Search delivered by external agency Mindshare, report and interpret Google Analytics • Create & analyse email marketing campaigns sent to between 50 & 150,000 CRM recipients gaining open rates over 25% & CTR over 10% • Manage freelance designers creating digital marketing materials • Partnered with Business Support Manager to run Major Players and Randstad events; including Randstad F1 event • Internal communications Key results: • Created an integrated creative campaign covering DM, eMarketing, social media, content, experiential & events and design for D&AD New Blood 2013 sponsorship • Delivered 20% increase in SEO brand-search web traffic via D&AD New Blood • Improved email conversion through rich content, use of testing & segmentation, increasing site traffic by100% and applications by 50% • Achieved 30% rise in natural Google Search following launch of Salary Survey SEO content • Increased traffic from 18,000 to 32,500 in 1 month • Conceived & managed digital PDFs to act as branding and sales tools • Increased candidate engagement on annual salary survey, completions rose 40% from 2012 to 2013 • Delivered uplift on engagement across Twitter, LinkedIn & Facebook via tailored & segmented strategy • Saw call times rise 150% & client meetings 70% during Randstad client campaign • Saved £30,000 through budgeting in 2012 Show less



Wakeley Communications

• PR Senior Account Exec

  • Jan 2010 - Jun 2011

  Handling UK and European PR for American blue-chip clients; Snap-on, an S&P 500 company, and Remy Automotive, one of the world’s leading suppliers of new and remanufactured products. Attended working PR meetings with clients, gathering information about product launches, case studies, and appointments to generate news stories and further editorial coverage, including spokesmen-led features and columns. Built strong relationships with clients and trade press… Show more Handling UK and European PR for American blue-chip clients; Snap-on, an S&P 500 company, and Remy Automotive, one of the world’s leading suppliers of new and remanufactured products. Attended working PR meetings with clients, gathering information about product launches, case studies, and appointments to generate news stories and further editorial coverage, including spokesmen-led features and columns. Built strong relationships with clients and trade press editors. Achieved high profile editorial and online coverage in industry publications through distribution of regular relevant press releases. Wrote and proofed press releases and pre-agreed technical articles. Show less



Haymarket Publishing

• IT Services and IT Consulting
• 1 - 100 Employee

• Freelance Writer

  • Sep 2008 - Jun 2011

  * After leaving Haymarket to pursue a career in PR I continued to write for Nursery World, the leading magazine for childcare practioners and nursery owners, covering news and best practice across all aspects of early years education and care. * Regular contributor of features, analyses and news.

• Senior Reporter

  • May 2007 - Aug 2008



Cannes Lions International Advertising Festival

• Events Assistant - Media Lions Awards

  • Mar 2009 - Jun 2009

  Cannes Area, France



TSL Education

• United Kingdom
• Business Consulting and Services

• Senior Reporter

  • Mar 2006 - May 2007

  London, United Kingdom