Laura M. Abbott

Principal at Laura M. Abbott Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Greenwich, Connecticut, United States, US
Languages
  • Spanish Limited working proficiency
  • French Elementary proficiency
Skills

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Bio

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Credentials

  • Investor Relations Certificate
    University of Connecticut

Experience

  • Comunicano, Inc
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Principal
      • 2001 - Present

      ● Plans and implements top-quality, results-driving strategic communications; editorial services (writing, editing and proofreading); and media relations to help organizations build brands, visibility and support, and otherwise inform and influence target audiences. ● Currently focuses on technology, engineering and higher education, serving Big Ten university. ● Combines curiosity, creativity, diligence, collaboration, insight, thoroughness, holistic thinking, and big-picture plus detail orientation. ● Clients have included: education: Big Ten university, Aspiring Minds, Chancellor Beacon Academies, and Student Futures; technology: AT&T, Broadview Networks, Winstar Communications, XConnect, Voxbone, and other telecommunications and internet companies; healthcare: Cureatr, Diversinet (acquired by IMS Health), Independa, EY Health Actuarial Services, and Oxford Health Plans; manufacturing: Accuride International, Appvion and Silgan Plastics; sustainability and home improvement: Connecticut Green Bank and GarageTek; authors/thought leaders. ● Nonprofit and not-for-profit clients have included: Wireless-Life Sciences Alliance, San Diego Health Connect, New England Home Healthcare Consortium, Asian American Federation, Second Congregational Church (Greenwich, Connecticut); Heart Care International, educational-musicals producer, and communications professional associations. ● Serves clients directly, or via agencies, which have included Ketchum, Padilla Speer Beardsley, Cone, and boutique firms. Show less

  • Marx Communications
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Director
      • Sep 2013 - Jan 2020

      Focusing on media relations and content development, including media outreach and byline-article writing, served B2B clients involved in technology, marketing, manufacturing, retail, security, education, management consulting, human resources and workplace-performance improvement. Focusing on media relations and content development, including media outreach and byline-article writing, served B2B clients involved in technology, marketing, manufacturing, retail, security, education, management consulting, human resources and workplace-performance improvement.

  • Comunicano
    • Advertising Services
    • Account Supervisor
      • Nov 2008 - Jun 2013

      Served as account lead for multiple clients of full-service marketing communications firm with global roster of startup and established telecommunications, internet, mobile and digital health clients from San Diego to Brussels. Spearheaded creation and delivery of visibility-boosting programs involving positioning, messaging, media and blogger relations, analyst relations, content development, counseling, thought leadership, conferences, and awards. Developed agency's specialty in rapidly-growing digital health space. Show less

  • Broadview Networks, now part of Windstream
    • United States
    • Telecommunications
    • 300 - 400 Employee
    • Managing Director - Corporate Communications
      • 1999 - 2001

      As one-person shop, developed and enacted integrated communications programs that created distinctive awareness for pre-IPO telecommunications and internet startup, contributing to its swift growth and fundraising in newly competitive segment. Helped propel company from 30 to 850 employees, 2 to 10 markets, and consumer telecom resale to integrated, network-based business and residential offerings as it raised more than $200 million in private-equity financing. Results included disproportionate media placements, positive attention for two rebrandings and an IPO filing, market-share recovery following an operational issue, speaking engagements, awards, and enhanced customer and employee understanding -- most accomplished during a quiet period. Show less

  • Winstar Communications
    • Telecommunications
    • 1 - 100 Employee
    • Director - Corporate Communications
      • 1997 - 1998

      Created and managed execution of integrated external and internal communications programs that honed competitive edge and raised credibility of public, fixed-wireless telecommunications and internet startup. Highlights included gaining favorable media and analyst coverage of two acquisitions and accelerated market expansion, orchestrating a CEO roundtable, preparing executives for speaking engagements, girding company against brand-threatening media coverage, and writing effective human resources and other employee communications. Show less

  • AT&T
    • United States
    • Telecommunications
    • 700 & Above Employee
    • Communications Dir., AT&T Foundation; Corp. Media Relations Mgr.; Public Relations Mgr.
      • 1984 - 1996

      In new role of AT&T Foundation communications director, devised and led implementation of integrated communications that set strategic direction for and boosted external and internal awareness of AT&T social responsibility (focused on education, healthcare, arts and culture, international, and community programs). Managed on-site and virtual teams that produced materials including acclaimed biennial report, newsletter, website, guidelines and program brochures, annual meeting video, documentary, and employee magazine articles. Earned first Wall Street Journal coverage of foundation and won Council on Foundations award. Earlier, directed media relations and was chief spokesperson at world headquarters (single-handedly for a year). Burnished and protected evolving brand. Highlights included generating record coverage of AT&T technology at a national political convention and abundant other on-target placements. Also, secured balanced reporting on downsizing and service outages, and devised and led interdisciplinary enactment of plans that optimally managed AT&T's departure from signature building. Previously, in dual roles as regional employee communications manager and account manager for business marketing group, launched and produced dozens of employee, marketing and public affairs/regulatory communications vehicles, from newsletters to brochures to articles to audio tapes to speaker remarks. Also, served on special task forces, whose charges included developing and introducing AT&T PR performance standards, writing executive job descriptions, and writing first PR-generated RFP response to support sales colleagues. Show less

Education

  • Northwestern University
    B.S., Journalism
  • University of Connecticut
    Certificate, Investor Relations

Community

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